Event Featuring Over 1,000 Sanrio Character Goods! "HELLO KITTY’S SWEETS MARKET~Chocolate lovers~" Held in Kyoto!

From Wednesday, July 8 to Monday, July 20, JR Kyoto Isetan will host "HELLO KITTY’S SWEETS MARKET~Chocolate lovers~," an event showcasing a large collection of items centered around Sanrio Co., Ltd.'s Hello Kitty, along with Pom Pom Purin, Choccat, My Melody, Kuromi, Cinnamoroll, and Lullaby Bubbles.

The event will feature limited-edition merchandise, including key visual products expressing a sweet chocolate world, and plush toys and mascots of characters adorned with chocolate ribbons.

The second collaboration with the brand "ELLE," which originated from a magazine and was popular last year, will feature a lineup in collaboration with Pom Pom Purin, who will celebrate its 30th anniversary in 2026. In addition to these, the event will offer over 1,000 items in total, including standard Sanrio character goods.

Website

Event Limited Goods

First appearance in Western Japan

Hello Kitty Mascot, Plush Toy

● Hello Kitty Mascot ¥2,640, Plush Toy ¥3,740

My Melody Mascot, Plush Toy

● My Melody Mascot ¥2,640, Plush Toy ¥3,740

Eco Bag

● Eco Bag ¥2,420

Cake Plate

● Cake Plate ¥2,750

<Morozoff> Almond Cookies

● <Morozoff> Almond Cookies ¥1,080 each

ELLE×Pom Pom Purin

Clear Multi (SS/S)

● Clear Multi (SS/S) ¥990 each

3-Pocket Pouch

● 3-Pocket Pouch ¥2,420

Limited Quantity! Purchase Bonus

Original Mini Ruler

During the event period, customers who make a single purchase of ¥5,500 or more (tax included) at the venue will receive an original mini ruler. <Limited to the first 1,000 customers>

*Limit one per person.

*Receipts cannot be combined.

©'26 SANRIO CO., LTD. APPR. NO. L665515

ELLETTM is a trademark owned by HACHETTE FILIPACCHI PRESSE, France

*Quantities are limited and will be available until supplies last.

*All prices include tax.

*Photos are for illustrative purposes only.

HELLO KITTY’S SWEETS MARKET~Chocolate lovers~

July 8 (Wed) - July 20 (Mon, Holiday)

JR Kyoto Isetan 10th Floor, Event Hall

Opening Hours: 10:00 AM - 8:00 PM [Closes at 6:00 PM on the final day]

Address: Karasuma-dori Shioji-koji Sagaru Higashi Shiokoji-cho, Shimogyo-ku, Kyoto City, Kyoto Prefecture

Inquiries: 075(352)1111 (Main Operator)

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