Elme Celebrates 6th Anniversary: Entering the Era of AI-Integrated Automatic LINE Data Analysis

L Message (El Message), operated by Mishona Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture; Representative: Takahiro Suzuki), celebrates its 6th anniversary of service launch on Monday, June 15, 2026. Since its launch in 2020, L Message has continuously supported LINE marketing for a wide range of businesses across various industries.

In April 2026, the company launched a new feature called 'Elme MCP,' enabling integration of a company's LINE operational data with external AI platforms such as ChatGPT and Claude. This allows AI to take over analysis and improvement tasks that previously relied on staff experience and manual work. As a result, L Message has evolved from a mere automation tool into a 'platform that turns data into results.' On this 6th anniversary, we express our sincere gratitude to our users for their support and trust, and reaffirm our commitment to further enhancing our features and support systems.

2026's Major Milestone — Entering the Era of AI Analyzing Your LINE Data

On Monday, April 6, 2026, L Message (El Message) launched 'Elme MCP,' a new feature enabling integration with AI platforms.

The more businesses utilize their official LINE accounts, the more data accumulates—such as message open rates, link click-throughs, and customer behavior patterns. However, many users have consistently reported the challenge: 'We collect data, but lack the resources to analyze and improve.' Elme MCP solves this long-standing issue using the power of AI.

MCP (Model Context Protocol) is a common standard for securely connecting data within a service to external AI systems. With Elme MCP, businesses can make their campaign and operational data stored in L Message available for use with external AI platforms like ChatGPT and Claude, enabling end-to-end support from data analysis to improvement suggestions.

▼ What Elme MCP Can Do

- Instantly analyze your campaign performance and operational data by connecting it to AI - Visualize improvement opportunities based on metrics such as open and click-through rates - Automatically receive AI-generated suggestions for message content and campaign improvements - Enhance support quality through AI analysis of your campaign performance data

This enables AI to handle analysis and optimization tasks that previously depended on human experience and manual effort. Moving from merely 'viewing data' to truly 'leveraging data'—L Message has evolved from a simple automation tool into a 'platform that turns data into results.'

Additionally, a second phase will gradually roll out features allowing AI services to directly operate various settings within Elme. This will enable users to create step campaigns, configure rich menus, and build automated responses through conversational AI—creating an environment where even non-experts can achieve advanced LINE operations.

▼ Service Details

https://lme.jp/?prtimes

Results Achieved by Elme

Thanks to six years of functional evolution, L Message (El Message) surpassed 140,000 adoptions as of January 2026, generating tangible results across diverse industries.

Below are selected case studies from our users:

1) Bestway Care Academy | Care Certification Support School (Toyonaka City, Osaka Prefecture)

▼ Challenges Before Implementation

- Customer acquisition funnels via ads, LPs, and LINE were fragmented, making efficient operations difficult - Manual handling of 'tag removal' and 'step campaign suspension' for each enrollment increased risk of errors and workload - Lack of expertise in combining YouTube and ads, preventing full utilization of course strengths

▼ Solutions with Elme

- Automated the entire flow from ads → LP → LINE friend registration → step messaging (16 messages) → course purchase, creating an integrated system from acquisition to education and sales - Fully automated customer status updates after purchase by linking conversion tracking with tag management - Used form functionality to automatically tag YouTube live participants by interest level, enabling optimized follow-up messaging

▼ Results

- CPA (Cost Per Acquisition): Average ¥1,600 → as low as ¥500s (approx. 70% reduction) - ROAS (Return on Ad Spend): Average 500% → consistently maintained at 700% - New LINE subscribers: Average 92/month → average 200/month (peaking at 281/month) - Operational efficiency: Saved over 5 cumulative hours in six months through automated purchase processing

※ Example of a user case

▼ Detailed Case Study

https://lme.jp/manual/interview-bestway/

2) Melhoria (Meriyorria) | Women-Only Wellness Salon

▼ Challenges Before Implementation

- Inadequate post-visit follow-up hindered repeat customer acquisition and ongoing engagement - Information dissemination via blog updates was one-way, lacking two-way communication with customers - No implementation of promotional measures like coupon distribution, weakening incentives for repeat visits

▼ Solutions with Elme

- Built automated follow-up to send check-in messages to customers who haven’t visited in over 3 months - Achieved segmented messaging based on visit frequency and interests, transforming one-way communication into two-way engagement - Automated coupon and campaign distribution, centralizing repeat-visit incentives on LINE

▼ Results

- Automated follow-up to dormant customers re-established contact with previously neglected clients - Improved response rates to messages, establishing a system to effectively motivate repeat visits - Created a system for ongoing customer follow-up alongside daily operations, significantly reducing owner workload

▼ Detailed Case Study

https://lme.jp/manual/interview-melhoria/

Key Updates in the Past Year — Strengthening Systems That Deliver Results

Elme continuously improves its features based on user feedback. The main updates over the past year (2025–2026) are as follows:

- [April 2026] Launched AI integration feature 'Elme MCP' (compatible with ChatGPT and Claude) - [November 2025] Added rich menu display scheduling; updated interface to allow direct control of display/stop in the management panel - [July 2025] Enhanced 1:1 chat status management (added support for scheduled sending and reply quoting) - [March 2025] Major update to lesson booking functionality (mobile app support, flexible shift management, payment method selection at booking) - [February 2025] Mobile app support for salon and consultation booking (enabling booking management regardless of location) - [January 2025] Overhauled payment system (added invoice issuance functionality)

Next Stage — AI, Community, and Partner Strategy

Building on six years of accumulated automation expertise and 140,000 adoptions, Elme is advancing to its next stage. The network of certified instructors and partners supporting Elme continues to expand, providing support that goes beyond tool adoption to ensure successful implementation and results. Active information exchange on use cases and new features also takes place within the user community.