Case Study: Automation of Course Sales Achieves 4 Million Yen in Revenue with Lgram
Missiona Inc. presents a case study on its Instagram automation system, "Lgram." Popular Instagrammer "Toru Papa" utilized Lgram to automate comment responses, processing approximately 15,000 comments and gaining about 8,500 new LINE registrants from a single post. This led to achieving 4 million yen in course sales.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 22:10
- 🔍 Collected: April 30, 2026 at 13:31
- 🤖 AI Analyzed: April 30, 2026 at 14:17 (45 min after Collected)
Missiona Inc. (Headquarters: Fukuoka City, Fukuoka Prefecture; Representative: Takahiro Suzuki) conducted an interview with Toru Papa, a user of "Lgram," an Instagram automation system developed and provided by the company.
We will introduce the background behind Toru Papa, who has approximately 95,000 followers, adopting Lgram, and the specific methods used to automate responses to over 10,000 comments.
## Introduction of Toru Papa
Leveraging his experience as a former fitness instructor, Toru Papa and his wife actively post "parent-child exercises" on Instagram, tailored for children aged 2 to 8, a crucial period for motor skill development.
His account was opened in October 2023, and currently boasts approximately 95,000 followers. A unique characteristic in this genre is that 56-57% of his followers are male (fathers), establishing his unique position as "father-specialized."
He is also engaged in selling courses with the aim of expanding recognition, building a fanbase, and raising funds for his future dream of opening a gymnastics school.
## Background and Challenges Before Introduction
For course sales, a system was needed to smoothly guide Instagram users to his official LINE account. However, as reactions from followers increased, manual responses became practically impossible.
During campaigns, comments could exceed 10,000, making it unavoidable to miss replies with manual methods.
## Deciding Factor for Introduction
While many other Instagram automation tools cost several thousand to tens of thousands of yen per month, Lgram's free plan (0 yen per month) offering abundant features was the deciding factor.
In addition to realizing the necessary "smooth guidance to official LINE" and "automation of comment replies" for course sales with zero initial cost, the meticulous support system also encouraged its adoption.
## How Toru Papa Utilizes Lgram: Fully Automating 15,000 Comments on "Parental Monitoring" Post
In a reel video titled "Parental Monitoring Methods and 7 NG Codes" posted in March 2025, a flow was established where viewers commenting "見守り (Mimamori - monitoring)" would automatically receive a DM from Lgram guiding them to a LINE registration link.
Feature Used: Auto-response [When a comment is made on a post/reel]
This post received over 15,000 comments, which Lgram handled instantly, 24 hours a day, without rest. The volume of responses that would have taken over 125 hours manually (assuming 30 seconds per comment) was processed entirely automatically.
### Results of the "Mimamori" Post
- Number of comments: Approximately 15,000
- New LINE registrants: Approximately 8,500 people (results from this single post)
- LINE registration rate: Approximately 56% (compared to number of comments)
With this one post, over half of the cumulative LINE registrants, totaling 8,500 people, were acquired. Even after subtracting blocks and other factors, an active LINE list of approximately 9,000 users (a list of users who continuously read and react to messages) has been built.
Subsequently, after building trust through regular LINE distributions and then introducing courses, the first course sale achieved over 100 purchasers and 4 million yen in sales.
## What is Lgram?
Lgram is an Instagram automation system that uses Meta's official API.
It can automatically send pre-set messages and links, triggered by comments on posts, reels, stories, live streams, or receiving DMs.
### Main Features
- Bulk distribution
- Step delivery
- Product sales
- Reservation acceptance
- Form creation, etc.
The free plan has zero initial and monthly fees and can be started anytime without contract restrictions. The standard plan costs 11,000 yen (tax included) per month. It is widely used across various industries, from sole proprietors to corporations and organizations.
## Toru Papa's Case Study Interview Here
For more details on the interview content, please check the page below:
https://lgram.jp/manual/interview16/
## Lgram Official Website
Lgram can be accessed from the link below:
https://lgram.jp/?prtimes
We will introduce the background behind Toru Papa, who has approximately 95,000 followers, adopting Lgram, and the specific methods used to automate responses to over 10,000 comments.
## Introduction of Toru Papa
Leveraging his experience as a former fitness instructor, Toru Papa and his wife actively post "parent-child exercises" on Instagram, tailored for children aged 2 to 8, a crucial period for motor skill development.
His account was opened in October 2023, and currently boasts approximately 95,000 followers. A unique characteristic in this genre is that 56-57% of his followers are male (fathers), establishing his unique position as "father-specialized."
He is also engaged in selling courses with the aim of expanding recognition, building a fanbase, and raising funds for his future dream of opening a gymnastics school.
## Background and Challenges Before Introduction
For course sales, a system was needed to smoothly guide Instagram users to his official LINE account. However, as reactions from followers increased, manual responses became practically impossible.
During campaigns, comments could exceed 10,000, making it unavoidable to miss replies with manual methods.
## Deciding Factor for Introduction
While many other Instagram automation tools cost several thousand to tens of thousands of yen per month, Lgram's free plan (0 yen per month) offering abundant features was the deciding factor.
In addition to realizing the necessary "smooth guidance to official LINE" and "automation of comment replies" for course sales with zero initial cost, the meticulous support system also encouraged its adoption.
## How Toru Papa Utilizes Lgram: Fully Automating 15,000 Comments on "Parental Monitoring" Post
In a reel video titled "Parental Monitoring Methods and 7 NG Codes" posted in March 2025, a flow was established where viewers commenting "見守り (Mimamori - monitoring)" would automatically receive a DM from Lgram guiding them to a LINE registration link.
Feature Used: Auto-response [When a comment is made on a post/reel]
This post received over 15,000 comments, which Lgram handled instantly, 24 hours a day, without rest. The volume of responses that would have taken over 125 hours manually (assuming 30 seconds per comment) was processed entirely automatically.
### Results of the "Mimamori" Post
- Number of comments: Approximately 15,000
- New LINE registrants: Approximately 8,500 people (results from this single post)
- LINE registration rate: Approximately 56% (compared to number of comments)
With this one post, over half of the cumulative LINE registrants, totaling 8,500 people, were acquired. Even after subtracting blocks and other factors, an active LINE list of approximately 9,000 users (a list of users who continuously read and react to messages) has been built.
Subsequently, after building trust through regular LINE distributions and then introducing courses, the first course sale achieved over 100 purchasers and 4 million yen in sales.
## What is Lgram?
Lgram is an Instagram automation system that uses Meta's official API.
It can automatically send pre-set messages and links, triggered by comments on posts, reels, stories, live streams, or receiving DMs.
### Main Features
- Bulk distribution
- Step delivery
- Product sales
- Reservation acceptance
- Form creation, etc.
The free plan has zero initial and monthly fees and can be started anytime without contract restrictions. The standard plan costs 11,000 yen (tax included) per month. It is widely used across various industries, from sole proprietors to corporations and organizations.
## Toru Papa's Case Study Interview Here
For more details on the interview content, please check the page below:
https://lgram.jp/manual/interview16/
## Lgram Official Website
Lgram can be accessed from the link below:
https://lgram.jp/?prtimes