[Meiji x MISOVATION] MISOVATION, a complete nutritional food company, to begin pre-order sales of "Eiyogururi," a main meal-type nutritional food for toddlers, jointly developed with Meiji's new business development team, on Makuake from March 30

MISOVATION Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director: Yuto Saito) has announced "Eiyogururi," a main meal-type nutritional food for toddlers aged 3-5, jointly developed with Meiji Co., Ltd.'s new business development team. Pre-order sales will begin on the crowdfunding service "Makuake" from 11:00 AM on Monday, March 30, 2026.

This product was born from the combination of MISOVATION's "natural nutritional design" (※), which develops and sells complete nutritional foods utilizing fermented soybean ingredients, and Meiji's independently developed nutritional profiling technology. It is designed to provide over 30 types of nutrients necessary for toddlers aged 3-5, primarily from naturally derived ingredients, with a focus on "fermented soybeans" whose nutritional value is enhanced by fermentation with koji mold.

While the complete nutritional food market for adults is expanding, options for children's nutritional foods are currently limited. "Eiyogururi" aims to optimize children's diets by balancing deliciousness as a meal and nutritional balance, offering a new option that can be easily incorporated into daily meals.

【Pre-order sales page】https://www.makuake.com/project/eiyogururi01/

※"Natural nutritional design" refers to an approach that does not rely on synthetic nutrient fortifiers such as vitamins, but instead designs nutrition based on the combination of nutrients inherent in ingredients such as vegetables, seafood, meats, legumes, nuts, seaweeds, and dairy products, with a focus on "fermented soybeans" whose nutritional value is enhanced by fermentation with koji mold.

Background of Development: Expanding Complete Nutritional Food Market and Shrinking Toddler Food Market

The complete nutritional food market is projected to reach 54.6 billion yen by 2030 (※), and is rapidly expanding in the adult sector, with many companies from startups to major corporations entering the market. In contrast, due to social factors such as the declining birthrate, the toddler food market is trending towards contraction and has been a sector where significant evolution has been difficult.

While there are currently products that can supplement children's nutrition, there are not many new options that can meet the nutritional needs of toddlers while valuing the "deliciousness and enjoyment of eating."

※Fuji Keizai https://www.fuji-keizai.co.jp/file.html?dir=press&file=23010.pdf&nocache

Especially for children aged 3-5, it is a period of transition to adult-like meals, yet they require a wide variety of nutrients for growth. In addition, issues such as picky eating and small appetites tend to become apparent, making it the age group where parents' concerns about food are most concentrated within the family.