"Interpet Tokyo 2026" Concludes with Great Success! Four Days of Direct Encounters with Mishone Users and Their Beloved Dogs.
Premium pet food manufacturer Mishone Co., Ltd. exhibited at "The 15th Interpet - Fair for a Richer Life with People and Pets -" held at Tokyo Big Sight from April 2nd to April 5th, 2026. The event concluded with great success, far exceeding expectations, allowing the company to meet many customers and their dogs directly.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 19:00
- 🔍 Collected: May 1, 2026 at 10:31
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Mishone Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; hereinafter: Mishone), a premium pet food manufacturer with the vision of "Aiming for 20 years old with food that stays by their side," exhibited at "The 15th Interpet - Fair for a Richer Life with People and Pets -," Japan's largest pet event, held at Tokyo Big Sight from Thursday, April 2nd to Sunday, April 5th, 2026.
For four consecutive days, our booth welcomed far more customers than we anticipated, concluding the event with tremendous success. We sincerely thank everyone who visited. We are pleased to report on the excitement of the day and the interactions with pet owners and their dogs.
《A Highly Successful Booth and Warm Interactions with Users》
■ Overwhelming Response! The Joy of Customers Directly Handling Our Products
Throughout the event, an uninterrupted stream of customers visited Mishone's booth. We received delightful feedback from those who knew Mishone through social media, expressing their desire to "actually hold and see the products." Customers purchased a wide range of products, from food to additive-free snacks, without any particular product being favored.
The Mishone original design balloons, prepared as an exclusive event offer, were also popular for commemorative photos at the booth and were so well-received that the planned distribution quantity was exhausted.
■ A Long-Awaited Meeting with Dogs Who Eat Mishone
For all Mishone staff, the greatest joy of this exhibition was meeting members who regularly use Mishone products directly.
Not only did we hear heartwarming live voices such as "They always eat it deliciously" and "Their condition has improved since switching to this food," but witnessing the adorable dogs thriving on Mishone's food firsthand provided us with an opportunity to deeply reaffirm the significance and responsibility of what we provide.
《Expanding the Circle of "Aiming for 20 years old with food that stays by their side"》
Through our participation in Interpet Tokyo 2026, we keenly felt how seriously pet owners approach their dogs' "food" and "health," and the deep affection they pour into them.
Above all, it was a valuable opportunity to widely share Mishone's vision, "Aiming for 20 years old with food that stays by their side," which is so important to us, and to receive deep empathy from many visitors, thereby expanding our brand recognition. The direct communication at real events and the expectations from everyone are an irreplaceable asset for our brand.
Mishone will continue to dedicate itself to thorough quality control and product development and support that aligns with our aspirations, so that dogs and their owners can spend healthy and happy times together for as long as possible.
Once again, we sincerely thank everyone who visited the Mishone booth.
https://mishone.co.jp/special/
Mishone Co., Ltd. employees. All Mishone employees are pet owners.
【Company Overview】
Company Name: Mishone Co., Ltd.
Location: Ebisu Garden Place Tower 37F, 4-20-3 Ebisu, Shibuya-ku, Tokyo
Director & Founder: Naoki Iwai
Established: December 26, 2019
URL: https://mishone.co.jp/
Business Activities: Manufacturing, sales, import, and export of pet food
E-commerce site for pet food and supplies
Official Instagram: https://www.instagram.com/mishone_official/
Representative Naoki Iwai and his beloved dog Moco
【Customer Inquiries】
《Contact》 TEL: 0120-311-210 (Weekdays 10:00-17:00, excluding Saturdays, Sundays, national holidays, and New Year holidays)
e-mail: support@mishone.jp
Inquiry Form: https://mishone.co.jp/contact/
For four consecutive days, our booth welcomed far more customers than we anticipated, concluding the event with tremendous success. We sincerely thank everyone who visited. We are pleased to report on the excitement of the day and the interactions with pet owners and their dogs.
《A Highly Successful Booth and Warm Interactions with Users》
■ Overwhelming Response! The Joy of Customers Directly Handling Our Products
Throughout the event, an uninterrupted stream of customers visited Mishone's booth. We received delightful feedback from those who knew Mishone through social media, expressing their desire to "actually hold and see the products." Customers purchased a wide range of products, from food to additive-free snacks, without any particular product being favored.
The Mishone original design balloons, prepared as an exclusive event offer, were also popular for commemorative photos at the booth and were so well-received that the planned distribution quantity was exhausted.
■ A Long-Awaited Meeting with Dogs Who Eat Mishone
For all Mishone staff, the greatest joy of this exhibition was meeting members who regularly use Mishone products directly.
Not only did we hear heartwarming live voices such as "They always eat it deliciously" and "Their condition has improved since switching to this food," but witnessing the adorable dogs thriving on Mishone's food firsthand provided us with an opportunity to deeply reaffirm the significance and responsibility of what we provide.
《Expanding the Circle of "Aiming for 20 years old with food that stays by their side"》
Through our participation in Interpet Tokyo 2026, we keenly felt how seriously pet owners approach their dogs' "food" and "health," and the deep affection they pour into them.
Above all, it was a valuable opportunity to widely share Mishone's vision, "Aiming for 20 years old with food that stays by their side," which is so important to us, and to receive deep empathy from many visitors, thereby expanding our brand recognition. The direct communication at real events and the expectations from everyone are an irreplaceable asset for our brand.
Mishone will continue to dedicate itself to thorough quality control and product development and support that aligns with our aspirations, so that dogs and their owners can spend healthy and happy times together for as long as possible.
Once again, we sincerely thank everyone who visited the Mishone booth.
https://mishone.co.jp/special/
Mishone Co., Ltd. employees. All Mishone employees are pet owners.
【Company Overview】
Company Name: Mishone Co., Ltd.
Location: Ebisu Garden Place Tower 37F, 4-20-3 Ebisu, Shibuya-ku, Tokyo
Director & Founder: Naoki Iwai
Established: December 26, 2019
URL: https://mishone.co.jp/
Business Activities: Manufacturing, sales, import, and export of pet food
E-commerce site for pet food and supplies
Official Instagram: https://www.instagram.com/mishone_official/
Representative Naoki Iwai and his beloved dog Moco
【Customer Inquiries】
《Contact》 TEL: 0120-311-210 (Weekdays 10:00-17:00, excluding Saturdays, Sundays, national holidays, and New Year holidays)
e-mail: support@mishone.jp
Inquiry Form: https://mishone.co.jp/contact/