Launch of Comprehensive Real Estate Brand 'MISAWA RELAY'
Misawa Homes is launching 'MISAWA RELAY' nationwide on April 1, 2026, to strengthen its real estate brokerage and resale business. They are also establishing the 'Iekatsu Concierge' to provide one-stop solutions for housing issues like empty houses and inheritance.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 22:00
- 🔍 Collected: April 6, 2026 at 13:30
- 🤖 AI Analyzed: April 21, 2026 at 03:59 (350h 29m after Collected)
○ Strengthening real estate brokerage and buying/reselling businesses to promote the circulation of high-quality housing stock
○ Passing on heartfelt attachments to homes and 'social assets' to the next generation to realize a circular, sustainable society
○ Establishing 'Iekatsu (House-Activity) Concierge' to provide one-stop responses to complex housing issues such as empty houses and inheritance
Misawa Homes Co., Ltd. (President and CEO: Tetsuya Sakuo) will launch the comprehensive real estate brand 'MISAWA RELAY' for its housing stock business at locations nationwide*1 starting April 1, 2026, to expand its real estate brokerage and buying/reselling operations. Having previously provided value through 'creating (new construction)' and 'enhancing (remodeling),' the company is now adding the value of 'connecting (circulation).' They aim to consistently support everything from the provision of high-quality housing to proper maintenance, and the handover/succession of precious homes, thereby improving the living environment and realizing a circular economy.
In conjunction with this, they are establishing the 'Iekatsu Concierge,' a comprehensive consultation window that handles various real estate concerns, such as empty houses, housing for the elderly, and inheritance, offering one-stop solutions across their national network. The 'Iekatsu Concierge' will act as a 'partner' who stays close to each customer, proposing optimal solutions for complex issues while coordinating with various business departments.
As the domestic housing market undergoes a major shift from a 'new construction focus' to 'existing housing utilization,' Misawa Homes is strengthening its real estate sales support based on information from over 500,000 high-quality housing stock units and strong trusting relationships with owners. Moving forward, they will maximize group resources and external networks to expand their services beyond their own buildings to include properties built by other companies, condominiums, and land sales in the general market.
For the rollout, Misawa Homes' comprehensive national network will be utilized to the fullest. Even for concerns regarding real estate located far from a customer's residence, such as selling a 'parents' home in a rural area' or an 'inherited property,' nationwide branches will collaborate to provide a one-stop response. We are creating a system where customers in any region can consult with peace of mind regarding their precious assets.
The company is developing its real estate business based on the housing expertise cultivated over many years as a house builder. Perspectives and technological capabilities unique to a house builder are reflected in their real estate distribution, such as the 'SumStock Assessment'*2, which properly evaluates buildings, and the buying/reselling brand 'Homever'*3. Through close collaboration among new construction, remodeling, and asset utilization departments, a system has been built to offer one-stop responses to diverse customer needs, such as rebuilding, relocating, and remodeling.
Furthermore, by expanding collaborations with town-building businesses, wellness businesses, and 'MBP (Membership of Business Partners),' an external partner network, the company will make effective use of existing assets and resources, passing down the 'passion' for homes to the next generation and aiming to realize a sustainable society.
At the same time, the system for direct corporate purchasing will be significantly reinforced. They will respond even more quickly and flexibly to properties introduced by 'MBP', accelerating the circulation of high-quality housing stock.
*1: Excluding some sales areas such as Okinawa and remote islands
*2: An assessment method that properly evaluates the performance and maintenance status of a home
*3: A buying and reselling brand deployed by the Misawa Homes Group
○ Passing on heartfelt attachments to homes and 'social assets' to the next generation to realize a circular, sustainable society
○ Establishing 'Iekatsu (House-Activity) Concierge' to provide one-stop responses to complex housing issues such as empty houses and inheritance
Misawa Homes Co., Ltd. (President and CEO: Tetsuya Sakuo) will launch the comprehensive real estate brand 'MISAWA RELAY' for its housing stock business at locations nationwide*1 starting April 1, 2026, to expand its real estate brokerage and buying/reselling operations. Having previously provided value through 'creating (new construction)' and 'enhancing (remodeling),' the company is now adding the value of 'connecting (circulation).' They aim to consistently support everything from the provision of high-quality housing to proper maintenance, and the handover/succession of precious homes, thereby improving the living environment and realizing a circular economy.
In conjunction with this, they are establishing the 'Iekatsu Concierge,' a comprehensive consultation window that handles various real estate concerns, such as empty houses, housing for the elderly, and inheritance, offering one-stop solutions across their national network. The 'Iekatsu Concierge' will act as a 'partner' who stays close to each customer, proposing optimal solutions for complex issues while coordinating with various business departments.
As the domestic housing market undergoes a major shift from a 'new construction focus' to 'existing housing utilization,' Misawa Homes is strengthening its real estate sales support based on information from over 500,000 high-quality housing stock units and strong trusting relationships with owners. Moving forward, they will maximize group resources and external networks to expand their services beyond their own buildings to include properties built by other companies, condominiums, and land sales in the general market.
For the rollout, Misawa Homes' comprehensive national network will be utilized to the fullest. Even for concerns regarding real estate located far from a customer's residence, such as selling a 'parents' home in a rural area' or an 'inherited property,' nationwide branches will collaborate to provide a one-stop response. We are creating a system where customers in any region can consult with peace of mind regarding their precious assets.
The company is developing its real estate business based on the housing expertise cultivated over many years as a house builder. Perspectives and technological capabilities unique to a house builder are reflected in their real estate distribution, such as the 'SumStock Assessment'*2, which properly evaluates buildings, and the buying/reselling brand 'Homever'*3. Through close collaboration among new construction, remodeling, and asset utilization departments, a system has been built to offer one-stop responses to diverse customer needs, such as rebuilding, relocating, and remodeling.
Furthermore, by expanding collaborations with town-building businesses, wellness businesses, and 'MBP (Membership of Business Partners),' an external partner network, the company will make effective use of existing assets and resources, passing down the 'passion' for homes to the next generation and aiming to realize a sustainable society.
At the same time, the system for direct corporate purchasing will be significantly reinforced. They will respond even more quickly and flexibly to properties introduced by 'MBP', accelerating the circulation of high-quality housing stock.
*1: Excluding some sales areas such as Okinawa and remote islands
*2: An assessment method that properly evaluates the performance and maintenance status of a home
*3: A buying and reselling brand deployed by the Misawa Homes Group