Women-only beauty gym HITORI WELLNESS opens its first Kyushu location in Kumamoto

MIRROR FIT Inc. (Head office: Meguro-ku, Tokyo; Representative Director: Hao Huang) has grand-opened HITORI WELLNESS Kumamoto, the first Kyushu-area location of its women-only beauty gym business HITORI WELLNESS, on Friday, May 15, 2026. HITORI WELLNESS Kumamoto ■ Background to the first Kyushu opening Many women, while busy with work, housework, and childcare, still want to exercise and take care of their bodies. However, not a few feel held back by concerns about being seen by others, difficulty matching schedules, or a lack of confidence in continuing to attend regularly. HITORI WELLNESS has mainly expanded in the Kanto, Kansai, and Tohoku areas, but it has continued to receive requests from Kyushu asking for a location in their hometowns. In regional cities especially, there are still limited options for wellness spaces where women can feel safe and comfortable, and the Kumamoto opening is a response to those voices. The Kumamoto area also has many families and working women, and in recent years, demand for places where people can reset and take care of themselves has grown alongside rising interest in health and beauty. At the same time, there are still few women-only, private-room facilities where exercise, beauty, and relaxation can all be completed in one place. Against this backdrop, HITORI WELLNESS believes it has strong potential in the Kumamoto area through its features: 24-hour access, women-only facilities, private rooms, and a technology-enabled wellness experience. At the pre-opening event held on April 25 and 26 before the grand opening, the reservation attendance rate reached 96%. About 85% of new members chose long-term contracts of one or two years. During the pre-opening period from April 25 to May 14, LTV exceeded 17 million yen. The staff feels that these numbers represent more than just a strong start. They show that women in regional cities have been seeking a place where they can truly care for and heal themselves. ■ Comment from Mitsuhiko Uchida, President and Representative Director of Uchida Rikuun Co., Ltd. Through our logistics business, we have supported daily life and the local community in Kumamoto. In our daily interactions with many companies and local residents, we have strongly felt the importance of work that supports people. The transportation business cannot exist solely through the efforts of each staff member. Behind them are families who support them every day. Wives in particular often carry countless roles, including work, housework, childcare, and nursing care, while putting themselves last. Because they spend each day working hard for others, we felt they may in fact need time to care for their own minds and bodies. That thought became the starting point for creating this place. HITORI WELLNESS is not simply a facility for beauty or fitness. We want it to be a place where women can step away from their busy routines, relax their minds as if taking a deep breath, and regain time to value themselves. We also want it to be a place where women can live more naturally, beautifully, and healthily. In addition to using it as part of employee and family benefits, we hope local residents will also feel free to use it, helping support healthy, positive daily lives and contributing to the revitalization of Kumamoto. We will continue to value the human connections we have supported through logistics, stay close to the local community, and contribute to Kumamoto’s future. We sincerely ask for your continued support of HITORI WELLNESS Kumamoto. ■ Accelerating franchise expansion and recruiting owners HITORI WELLNESS is currently promoting nationwide expansion through a franchise model, and more existing owners are opening multiple locations. The performance of the Kumamoto store has proven that there is solid demand in the Kyushu regional area as well. For those who want to build a needed local business while staying close to the lives of women in the community, the HITORI WELLNESS franchise is one of the most suitable options. The company will continue accelerating store openings nationwide and supporting the health of women in regional areas. Franchise owners and partner companies are still being recruited. Please inquire for details. 【HITORI WELLNESS franchise contact】 https://hito iwell ess.hp.pe aichi.com/fc ■ HITORI WELLNESS Kumamoto store overview 6-1-21 Hanatate, Higashi-ku, Kumamoto City, Kumamoto 862-0918 https://hito iwell ess-kumamoto.com/ Overview of HITORI WELLNESS Under the vision of “Empowering women through technology,” MIRROR FIT Inc. operates HITORI WELLNESS, a new lifestyle business that combines technology and wellness. HITORI WELLNESS is a 24-hour women-only fitness and beauty salon that embodies this philosophy. Based on the concept of “time to face yourself without worrying about anyone else,” it was created as a next-generation wellness space that supports women’s condition from both mind and body perspectives. Its fully private rooms are equipped with MIRROR FIT., a smart mirror independently developed by MIRROR FIT. Using a training system powered by AI, video, and communications technology, it offers a wide variety of programs, including yoga, Pilates, and training, through immersive live lessons and on-demand formats. In addition to body-shaping functions as a women-only beauty gym, it also offers beauty and conditioning menus such as unlimited use of beauty equipment, mugwort steaming, and hair-quality improvement treatments. It is a unique business format that combines technology, wellness, and beauty, enabling exercise, warming care, beauty, and recovery to be completed in one space. Because users can enjoy exercise, beauty, and relaxation across categories in an immersive, extraordinary space, it presents a new lifestyle-oriented business format as a total wellness space for busy modern women. Official website: https://lp.hito iwell ess.jp/ Official Instagram: https://www.i stag am.com/hito iwell ess_official Overview of MIRROR FIT Inc. MIRROR FIT Inc. was established in 2020 and develops and manufactures the smart mirror MIRROR FIT., as well as a dedicated fitness app for MIRROR FIT. Through products such as smart mirrors and body composition scales, and through the women-only salon HITORI WELLNESS, the company provides not only fitness in people’s everyday lives but also a lifestyle that includes healthy habits. Company name: MIRROR FIT Inc. Address: LANTIQUE BY IOQ Room 001, 1-1-17 Nakameguro, Meguro-ku, Tokyo 153-0061 Representative Director: Hao Huang Official website: https://mi o fit.jp Official business Instagram: https://www.i stag am.com/mi o fit_busi ess/