Increase in Self-Produced Game Streaming on YouTube / Twitch! Launch of "Streaming & Viewing Quest" Utilizing Streaming Support Tool "CastCraft"
Cascode Inc. has launched a new promotion, "Streaming & Viewing Quest," utilizing its streaming support tool "CastCraft" to revitalize game streaming communities. This initiative has demonstrated high effectiveness, with a 30% increase in streaming channels and a 56% increase in viewership for the game title 'Delta Force'.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 20:00
- 🔍 Collected: May 7, 2026 at 11:31
- 🤖 AI Analyzed: May 7, 2026 at 23:20 (11h 48m after Collected)
Cascode Inc. (Headquarters: Setagaya-ku, Tokyo; Representative Director: Shota Nakagawa), a group company of Mirrativ Inc. which supports streamers (VTubers/streamers, etc.) active on various streaming platforms such as YouTube, Twitch, and Mirrativ under the concept of "All for Streamers," has begun offering a new promotional initiative, "Streaming & Viewing Quest." This initiative aims to revitalize the streaming community for target games by utilizing the streaming support tool "CastCraft."
This initiative connects users interested in games with streamers, thereby increasing the number of streams for target titles and leading to expanded recognition and the creation of new user touchpoints.
For streamers, it provides an opportunity to acquire new viewers by meeting users highly interested in games. For viewers, it offers a chance to discover enjoyable streams based on their favorite games.
By matching both parties through games, the initiative aims to activate streaming and expand communities. As a result, it is a promotional measure that achieves "increase in streaming channels," "promotion of interaction among game users," "promotion of enlightenment to unplayed demographics," "community retention through continuous streaming," and "improvement of LTV (Customer Lifetime Value)."
In a preliminary implementation with 'Delta Force,' the number of 'Delta Force' streaming channels on YouTube/Twitch in Japan increased by 30% compared to before the initiative *1. Furthermore, the number of views for 'Delta Force' streams via CastCraft also increased by 56% *2, demonstrating its effectiveness in revitalizing the streaming community.
■ About "Streaming & Viewing Quest"
This initiative aims to increase streaming exposure for target game titles and expand touchpoints with users highly interested in games, thereby promoting recognition, buzz, and community formation.
Incentive Design for Viewers
In-game items are awarded based on viewing target streams. This promotes stream hopping and creates encounters with "favorite streamers."
Promoting Continuous Activity of Streamers
Viewer influx leads to an increase in subscribers and concurrent viewers. This creates motivation for continuous streaming of target titles, maximizing streaming activity.
Improving the Streaming Experience with "CastCraft"
By utilizing the streamer support tool "CastCraft," features such as comment reading, effect production, and overlays are implemented, realizing a rich, viewer-participatory streaming experience.
Long-term Growth through Ecosystem Building
By creating a cycle of streaming and viewing based on incentives, the initiative promotes the participation of many streamers and continuous streaming. This not only maximizes streaming but also ensures community maintenance after the initiative ends, leading to improved title retention and long-term LTV.
■ Results of Preliminary Initiative
Prior to the launch of this initiative, a preliminary implementation was conducted for the popular title 'Delta Force' through "CastCraft," confirming the following results:
[Contribution to Streaming]
Through this initiative, the number of channels streaming 'Delta Force' on YouTube/Twitch in Japan increased from 329 to 427, a 30% increase *1.
It was demonstrated that the exposure opportunities for the relevant title were dramatically expanded in just 10 days, creating a concentrated volume of streaming in a short period.
*1: Comparison between the 10-day test period and an equivalent period in the previous month (calculated as 1/3 of the previous month).
[Contribution to Viewing]
During the period, the number of views for 'Delta Force' streams via "CastCraft" increased by 56% compared to before the implementation. Viewing time also increased by 26%, demonstrating that it can generate excitement among viewers *2.
*2: Comparison between the number of views/viewing time for 'Delta Force' streams via "CastCraft" during the implementation period and an equivalent period in the previous month (calculated as 1/3 of the previous month).
This initiative contributed to the overall revitalization of the 'Delta Force' streaming community.
Furthermore, a similar initiative was implemented for a major action RPG title (title undisclosed), resulting in a 27% increase in streaming channels on YouTube/Twitch in Japan, from 1,440 to 1,829 *3.
This demonstrated high effectiveness even for major titles that originally had over 1,000 streaming channels.
*3: Comparison between the 10-day test period and an equivalent period in the previous month (calculated as 1/3 of the previous month).
■ About "CastCraft"
"CastCraft" is a streaming support tool used by over 15,000 YouTube/Twitch streamers *4. It is utilized by over 15,000 channels monthly.
This initiative connects users interested in games with streamers, thereby increasing the number of streams for target titles and leading to expanded recognition and the creation of new user touchpoints.
For streamers, it provides an opportunity to acquire new viewers by meeting users highly interested in games. For viewers, it offers a chance to discover enjoyable streams based on their favorite games.
By matching both parties through games, the initiative aims to activate streaming and expand communities. As a result, it is a promotional measure that achieves "increase in streaming channels," "promotion of interaction among game users," "promotion of enlightenment to unplayed demographics," "community retention through continuous streaming," and "improvement of LTV (Customer Lifetime Value)."
In a preliminary implementation with 'Delta Force,' the number of 'Delta Force' streaming channels on YouTube/Twitch in Japan increased by 30% compared to before the initiative *1. Furthermore, the number of views for 'Delta Force' streams via CastCraft also increased by 56% *2, demonstrating its effectiveness in revitalizing the streaming community.
■ About "Streaming & Viewing Quest"
This initiative aims to increase streaming exposure for target game titles and expand touchpoints with users highly interested in games, thereby promoting recognition, buzz, and community formation.
Incentive Design for Viewers
In-game items are awarded based on viewing target streams. This promotes stream hopping and creates encounters with "favorite streamers."
Promoting Continuous Activity of Streamers
Viewer influx leads to an increase in subscribers and concurrent viewers. This creates motivation for continuous streaming of target titles, maximizing streaming activity.
Improving the Streaming Experience with "CastCraft"
By utilizing the streamer support tool "CastCraft," features such as comment reading, effect production, and overlays are implemented, realizing a rich, viewer-participatory streaming experience.
Long-term Growth through Ecosystem Building
By creating a cycle of streaming and viewing based on incentives, the initiative promotes the participation of many streamers and continuous streaming. This not only maximizes streaming but also ensures community maintenance after the initiative ends, leading to improved title retention and long-term LTV.
■ Results of Preliminary Initiative
Prior to the launch of this initiative, a preliminary implementation was conducted for the popular title 'Delta Force' through "CastCraft," confirming the following results:
[Contribution to Streaming]
Through this initiative, the number of channels streaming 'Delta Force' on YouTube/Twitch in Japan increased from 329 to 427, a 30% increase *1.
It was demonstrated that the exposure opportunities for the relevant title were dramatically expanded in just 10 days, creating a concentrated volume of streaming in a short period.
*1: Comparison between the 10-day test period and an equivalent period in the previous month (calculated as 1/3 of the previous month).
[Contribution to Viewing]
During the period, the number of views for 'Delta Force' streams via "CastCraft" increased by 56% compared to before the implementation. Viewing time also increased by 26%, demonstrating that it can generate excitement among viewers *2.
*2: Comparison between the number of views/viewing time for 'Delta Force' streams via "CastCraft" during the implementation period and an equivalent period in the previous month (calculated as 1/3 of the previous month).
This initiative contributed to the overall revitalization of the 'Delta Force' streaming community.
Furthermore, a similar initiative was implemented for a major action RPG title (title undisclosed), resulting in a 27% increase in streaming channels on YouTube/Twitch in Japan, from 1,440 to 1,829 *3.
This demonstrated high effectiveness even for major titles that originally had over 1,000 streaming channels.
*3: Comparison between the 10-day test period and an equivalent period in the previous month (calculated as 1/3 of the previous month).
■ About "CastCraft"
"CastCraft" is a streaming support tool used by over 15,000 YouTube/Twitch streamers *4. It is utilized by over 15,000 channels monthly.