Mirrativ Holds First Collaboration with 'The Melancholy of Haruhi Suzumiya' Series and Emomo!

Mirrativ Inc. (Headquarters: Meguro-ku, Tokyo; Representative Director: Junichi Akagawa), which operates "Mirrativ," Japan's number one game streaming platform by number of smartphone game streamers*, announced the start of the "Haruhi Suzumiya Series x EMOMO GiftGacha" event, where users can obtain Emomo items in collaboration with 'The Melancholy of Haruhi Suzumiya' series, from May 1st (Friday). "Haruhi Suzumiya Series x EMOMO GiftGacha" Special Page https://www.mirrativ.com/webview/gift_gacha/2c9d3d5dec5d94c2930e011934eaf4ec ■ Details of the Collaboration Event "Haruhi Suzumiya Series x EMOMO GiftGacha" "Haruhi Suzumiya Series x EMOMO GiftGacha" is an event where numerous collaboration items with members of the SOS Brigade, such as "Haruhi Suzumiya," "Kyon," "Yuki Nagato," "Mikuru Asahina," and "Itsuki Koizumi," appear in "Mirrativ"'s avatar function "Emomo." Furthermore, Haruhi's clubroom will also appear as an Emomo background! Please enjoy Emomo, which faithfully reproduces the world of 'The Melancholy of Haruhi Suzumiya' series, while livening up your streams. 【Example of Collaboration Item Wear】 【What is GiftGacha?】 GiftGacha is a gacha-style event where viewers send dedicated gifts called "GiftGacha" to streamers, and when the streamer opens them, both the viewer who sent the gift and the streamer who opened it receive Emomo items. When a certain number of gifts are sent during a stream, "FEVER Mode" is activated. The probability of winning ★4 items increases, and FEVER-exclusive items also appear. Furthermore, if the same item is duplicated, "Overlap Points" are awarded, and when a certain number of points accumulate, users can challenge a lottery for ★4 items. ■ Event Overview Event Name Haruhi Suzumiya Series x EMOMO GiftGacha Event Period May 1, 2026 (Friday) 00:00 〜 May 10, 2026 (Sunday) 23:59 Emomo Items Collaboration items: 36 types ■ Mirrativ Original Merchandise Lottery Campaign Held To commemorate the collaboration, an original merchandise lottery campaign for 'The Melancholy of Haruhi Suzumiya' series will be held within the "Mirrativ" app. Please check the in-app announcements for details. 【Participation Conditions】 You can participate in the lottery by achieving either ① or ②. ① When starting a stream, set the app settings to "Chat" or "Emokara," include the specified tag "#ハルヒコラボ歓迎" (Haruhi Collaboration Welcome) in the stream title, and stream for 15 minutes or more. ② Wear at least one "Haruhi Suzumiya Series x EMOMO GiftGacha" Emomo item, take a group shot, and post it to the in-app group shot gallery. *Both streamers and viewers shown in the posted group shot are eligible. 【Prizes】 W Acrylic Stand Set of 5 types for 100 winners 【Campaign Period】 May 1, 2026 (Friday) 00:00 〜 May 10, 2026 (Sunday) 23:59 ■ Apparel & Goods Collection Themed on 'The Melancholy of Haruhi Suzumiya' Series Launched An official online store for an apparel and goods collection themed on 'The Melancholy of Haruhi Suzumiya' series has opened. Sales will be conducted at the online store "Phoenix Store." https://xn-u9jtfc2gsa4dj9i3g8244agm5a1v0e0vya.myshopify.com/ *This product is a pre-order item. This collection is a project that reconstructs the "sense of incongruity that blends into everyday life" inherent in the original 'The Melancholy of Haruhi Suzumiya' series into apparel designs that are easy to use daily. By suppressing direct character expressions and incorporating motifs that fans of the SOS Brigade can recall, the lineup subtly connects the work with everyday life. 【Main Product Lineup】 ・T-shirts (multiple designs) 　Reconstructing impressive motifs from the episode "Bamboo Leaf Rhapsody" in a modern way ・Can badges / Acrylic stands / Acrylic charms / Stickers 　Goods featuring SD characters. Blind specifications and complete sets are available ・Pin badges 　Developed with a size and material suitable for daily use ■ About 'The Melancholy of Haruhi Suzumiya' Series (Work Information) A novel series from Kadokawa Sneaker Bunko. The first volume, 'The Melancholy of Haruhi Suzumiya' (published in 2003), won the 8th Sneaker Award . With over 20 million copies sold worldwide, it is truly a "monument of light novels." In media mix, the TV anime "The Melancholy of Haruhi Suzumiya" (2006