Turn Customer Voices into Your Strongest Sales Asset: MIREAL Launches Fully Managed Case Study Video Package 'MIREAL Case-Movie'

MIREAL Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Shunsuke Kato), a company specializing in video production, web development, and social media management, has announced the launch of 'MIREAL Case-Movie,' a fully managed production package that handles everything from planning and interview coordination to on-site filming, rights clearance, and publication of customer case study videos.

Service website: https://case-movie.mireal.co.jp/

■ Background: The 'Customer Case Study' That Everyone Knows Works, But Keeps Getting Postponed

'Customer case study content' demonstrates overwhelming persuasive power in sales meetings and on websites. While many companies recognize its importance, actual production and utilization are often postponed. Common hurdles include:

- Difficulty asking valued customers to cooperate with filming and interviews
- Man-hours that burden core business, such as survey design, equipment arrangement, shooting coordination, and repeated revisions
- Unclear and complex rights processing for secondary use of footage on social media, web ads, and materials
- Inability to design a structure that leads to purchasing behavior, resulting in mere 'testimonial videos'

With 'MIREAL Case-Movie,' clients only need to share information about the target customer, and the company handles all these processes. It transforms the 'post-implementation enthusiasm' and 'dramatic changes' that cannot be conveyed through text or online meetings into sales assets that move potential customers, leveraging video technology and UX design.

■ Representative Comment

'The best products and services maximize their value when their worth is told in the customer's own words. However, case study production often remains dormant because it's 'hard to ask customers' or 'we don't have the internal bandwidth.' We aim to take that 'final step' on behalf of companies, creating a world where their challenges and efforts are properly recognized. With the power of video and UX design, we will turn your customers' voices into assets that generate results.' (Shunsuke Kato, Representative Director, MIREAL Inc.)

■ Three Features of This Service

① Relationship Agency: From interview scheduling to rights agreements, handled on your behalf
A dedicated manager prioritizes your trust, handling approach inquiries to target customers, schedule coordination minimizing the burden on the partner company, and obtaining legal agreements for future multi-purpose use, all smoothly and reliably. It does not consume the time of your sales staff.

② On-Site Filming Standardized for All Plans: Cinematic location shooting by professional cameramen
A professional filming team captures the real atmosphere of the company, the lively expressions of the staff, and the energy of the workplace on-site, which cannot be captured online. They turn authentic success stories into high-quality videos.

③ UX Design that Drives Action: Results-oriented structure that doesn't end with 'just watching'
Injecting MIREAL's expertise in content production and UX design, the service creates creative assets that allow potential customers to simulate the problem-solving process, making them immediately effective in sales situations and on landing pages.

■ Generating 'Four Marketing Assets' from a Single On-Site Shoot

Filming is done once. From this, multiple assets are produced for use across different sales phases.

① Main Success Story Video (3-5 minutes)
A documentary-style video with enhanced credibility and persuasiveness, used on official websites, landing pages, and at the start of sales meetings.

② Rich Text Case Study Article (for Web Publication)
An SEO-conscious, substantive case study article for users in environments where video viewing is difficult.

③ Short Sales Support Video (15-60 seconds) *Optional
Extracts the most impactful comments or results for use on social media and web ads.

④ Sales Meeting/Distribution Materials (Whitepaper) *Optional
An illustrated success map document that can be presented directly via email attachment or in face-to-face meetings.

This ensures effectiveness across all stages of the purchasing funnel: Awareness (social media/ads) → Consideration (building trust) → Sales Meeting (alleviating concerns) → Closing (supporting decision-making).

■ Recommended for Companies That:

- Feel the need for case studies but lack internal production resources
- Are unsure how to approach customers for filming or handle rights procedures
- Have existing case studies that are 'just testimonials' and don't lead to sales
- Want to efficiently gather case study materials usable across multiple channels like web, social media, and sales documents

■ Pricing Plans (All prices exclude tax; on-site filming standardized for all plans)

- Light Plan: 200,000 yen (1 video) / For those wanting to start with one video
- Standard Plan: 500,000 yen (3 videos / approx. 167,000 yen per video) *Recommended
- Premium Plan: 300,000 yen per month (3 videos per month / 100,000 yen per video, minimum contract 3 months)

All plans include approach agency (unlimited number of companies), rights/secondary use permission coordination, professional on-site filming, main video production, and web case study article production.

■ Launch Commemorative Campaign: First 3 Companies Only, 20% OFF First Order

To commemorate the launch, a 20% discount on the first production fee is offered to the first three companies that apply.

Eligibility: Companies that apply by June 30, 2026 (first 3 companies)
Benefit: 20% OFF on the first production fee
Application: Please inquire via https://mireal.co.jp/#contact

■ Service Overview

Service Name: MIREAL Case-Movie
Launch Date: June 3, 2026
Content: Fully managed production of customer case study videos, including planning, interview coordination, on-site filming, rights clearance, and publication
URL: http://case-movie.mireal.co.jp/
Campaign: First 3 companies only, 20% OFF first order (until June 30, 2026)

■ Company Overview

Company Name: MIREAL Inc.
Representative: Representative Director Shunsuke Kato
Location: 2-2-3 Nihonbashi, Chuo-ku, Tokyo
Established: April 2025
Business: Video production, website creation, social media management
URL: https://mireal.co.jp/

■ Inquiries Regarding This Matter

MIREAL Inc. Public Relations
TEL: 090-6301-0259
Inquiries: https://mireal.co.jp/#contact