【Mother's Day】Care Beauty Event Held! A New Gift of "Time that Fills the Heart" Instead of "Things"
Mirai Project Co., Ltd. will hold a care beauty event on May 9, 2026, offering "time that fills the heart" instead of "things" for Mother's Day. Care beautists with experience as young caregivers will provide beauty care to enhance the self-esteem of the elderly and bring back their smiles, proposing a new form of gift.
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- 📰 Published: April 24, 2026 at 19:43
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Mirai Project Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Satoshi Yamagiwa), which operates the "Care Beauty Research Institute," a professional training school for elderly beauty, will hold a special event on Saturday, May 9, 2026, before Mother's Day. Graduates of the institute (care beautists) will provide beauty care to 40 users.
Recently, as Mother's Day gifts, there has been a growing trend to present "care beauty care" that heals the mind and body in nursing homes or at home, in addition to traditional "things." This event is one of the symbolic initiatives of this trend.
"Extraordinary Experience" Provided by Care Beautists with Young Caregiver Experience
On May 9, a make-up and photo session will be held for approximately 40 elderly people at a paid nursing home in Chiba Prefecture. This event was planned by a graduate of the Care Beauty Research Institute who has experience as a young caregiver, having cared for family members. With perspectives from both "the side supporting family" and "the side being cared for," she, along with six like-minded volunteers, will provide opportunities for the elderly to enhance their self-esteem and regain confidence and smiles through beauty. This goes beyond a mere gift from family; it is an attempt by "society to give rich time and experiences to the elderly."
【Background】Mother's Day Gifts: From "Things" to "Time that Fills the Heart"
In recent years, the options for Mother's Day gifts have diversified. According to a survey (※1), as age increases, the proportion of people who cite "help with housework" or "words of gratitude" as "what they truly want most" increases, indicating a desire for reduced daily burdens and shared feelings.
"Care beauty" is one such service that can meet these needs, and it is expected to improve physical and mental care and enhance self-esteem through beauty. In fact, beauty tickets worth approximately 20,000 yen provided by our graduates (care beautists) in Osaka sold out more than 60 times, indicating strong support for the desire of families to "give their mothers a shining time," despite the high price.
(※1) For-it Co., Ltd. "Are Mother's Day gifts actually off the mark? The gap between 'givers' and 'mothers' true feelings' revealed in a survey of 500 people"
https://www.afi-b.com/beginner/archives/tsushin/15587/
【Case Study】To a Mother with Terminal Cancer. "Color" and "Dialogue" Given to Her Hands in Her Final Moments
Care beauty, even if living far away, allows families to share gratitude and give special time through the intervention of professionals, becoming a "gift of the heart." In a case handled by our institute's graduates, a son gifted a beauty ticket to his mother who was hospitalized with terminal cancer. The nail and hand care time performed at her bedside meant more than just beauty. As she gazed at her nails becoming beautiful, her mother's expression softened, enveloped in a smile—beauty has the power to move people's hearts.
Interview Guidance: May 9 (Sat) Mother's Day Care Beauty Event
On the day, you can photograph the elderly's facial expressions brightening through makeup and interview care beautists with young caregiver experience.
Date: Saturday, May 9, 2026
① Morning session 10:00〜11:30
② Afternoon session 13:00〜15:00
Location: Human Life Care Chiba Innai no Sato
Address: 1-7-6 Innai, Chuo-ku, Chiba City, Chiba Prefecture
Content: 6 make-up booths and a photo spot planned
Approximately 40 treatments and photo sessions
Interviewable subjects:
① Changes in elderly facial expressions before and after treatment, and interviews
② Thoughts of practitioners with young caregiver experience
③ Interviews with family members and facility staff
Value of Care Beauty—Changes Beyond "Appearance"
Care beauty is not merely about tidying up one's appearance, but is expected to bring psychological and social effects such as:
・Changes in expression
・Creation of conversations with others
・Improvement of self-esteem
At a milestone like Mother's Day, the choice to give "time" instead of "things" has the potential to spread even further in the future.
About Care Beauty Research Institute
・Operates in 6 areas nationwide (Tokyo [Harajuku/Yoyogi] / Yokohama / Omiya / Nagoya / Osaka [Umeda/Shinsaibashi] / Fukuoka)
・Approximately half of the entrants are new to the care/beauty industry
・School HP: Care Beauty Research Institute Official Website
・School SNS: Care Beauty Research Institute Official Instagram
・School Web Media: Care Beauty Magazine (disseminating field examples of care beauty)
About Mirai Project Co., Ltd.
Address: Tagami Jingumae Bldg. 2F, 1-15-15 Jingumae, Shibuya-ku, Tokyo
Established: November 19, 2015
Business activities: HR agency for care/medical related professions, HR development for care x beauty, visiting beauty services, product sales for care x beauty.
"Care Beautist" is a registered trademark of Mirai Project Co., Ltd.
Recently, as Mother's Day gifts, there has been a growing trend to present "care beauty care" that heals the mind and body in nursing homes or at home, in addition to traditional "things." This event is one of the symbolic initiatives of this trend.
"Extraordinary Experience" Provided by Care Beautists with Young Caregiver Experience
On May 9, a make-up and photo session will be held for approximately 40 elderly people at a paid nursing home in Chiba Prefecture. This event was planned by a graduate of the Care Beauty Research Institute who has experience as a young caregiver, having cared for family members. With perspectives from both "the side supporting family" and "the side being cared for," she, along with six like-minded volunteers, will provide opportunities for the elderly to enhance their self-esteem and regain confidence and smiles through beauty. This goes beyond a mere gift from family; it is an attempt by "society to give rich time and experiences to the elderly."
【Background】Mother's Day Gifts: From "Things" to "Time that Fills the Heart"
In recent years, the options for Mother's Day gifts have diversified. According to a survey (※1), as age increases, the proportion of people who cite "help with housework" or "words of gratitude" as "what they truly want most" increases, indicating a desire for reduced daily burdens and shared feelings.
"Care beauty" is one such service that can meet these needs, and it is expected to improve physical and mental care and enhance self-esteem through beauty. In fact, beauty tickets worth approximately 20,000 yen provided by our graduates (care beautists) in Osaka sold out more than 60 times, indicating strong support for the desire of families to "give their mothers a shining time," despite the high price.
(※1) For-it Co., Ltd. "Are Mother's Day gifts actually off the mark? The gap between 'givers' and 'mothers' true feelings' revealed in a survey of 500 people"
https://www.afi-b.com/beginner/archives/tsushin/15587/
【Case Study】To a Mother with Terminal Cancer. "Color" and "Dialogue" Given to Her Hands in Her Final Moments
Care beauty, even if living far away, allows families to share gratitude and give special time through the intervention of professionals, becoming a "gift of the heart." In a case handled by our institute's graduates, a son gifted a beauty ticket to his mother who was hospitalized with terminal cancer. The nail and hand care time performed at her bedside meant more than just beauty. As she gazed at her nails becoming beautiful, her mother's expression softened, enveloped in a smile—beauty has the power to move people's hearts.
Interview Guidance: May 9 (Sat) Mother's Day Care Beauty Event
On the day, you can photograph the elderly's facial expressions brightening through makeup and interview care beautists with young caregiver experience.
Date: Saturday, May 9, 2026
① Morning session 10:00〜11:30
② Afternoon session 13:00〜15:00
Location: Human Life Care Chiba Innai no Sato
Address: 1-7-6 Innai, Chuo-ku, Chiba City, Chiba Prefecture
Content: 6 make-up booths and a photo spot planned
Approximately 40 treatments and photo sessions
Interviewable subjects:
① Changes in elderly facial expressions before and after treatment, and interviews
② Thoughts of practitioners with young caregiver experience
③ Interviews with family members and facility staff
Value of Care Beauty—Changes Beyond "Appearance"
Care beauty is not merely about tidying up one's appearance, but is expected to bring psychological and social effects such as:
・Changes in expression
・Creation of conversations with others
・Improvement of self-esteem
At a milestone like Mother's Day, the choice to give "time" instead of "things" has the potential to spread even further in the future.
About Care Beauty Research Institute
・Operates in 6 areas nationwide (Tokyo [Harajuku/Yoyogi] / Yokohama / Omiya / Nagoya / Osaka [Umeda/Shinsaibashi] / Fukuoka)
・Approximately half of the entrants are new to the care/beauty industry
・School HP: Care Beauty Research Institute Official Website
・School SNS: Care Beauty Research Institute Official Instagram
・School Web Media: Care Beauty Magazine (disseminating field examples of care beauty)
About Mirai Project Co., Ltd.
Address: Tagami Jingumae Bldg. 2F, 1-15-15 Jingumae, Shibuya-ku, Tokyo
Established: November 19, 2015
Business activities: HR agency for care/medical related professions, HR development for care x beauty, visiting beauty services, product sales for care x beauty.
"Care Beautist" is a registered trademark of Mirai Project Co., Ltd.