"I can change someone's life, too." Just 4 days of beauty care brought a smile to an 88-year-old's face. 382 graduates fully disclose records of mental and physical changes in the elderly.

An 88-year-old woman who had anxiously said, "Because I'm old..." began to smile through continuous beauty care.

The "Care Beauty Institute," a specialized school for beauty for the elderly run by Mirai Project Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, CEO: Satoshi Yamagiwa), will hold its graduation ceremony on Saturday, March 28, 2026. On that day, a "Case Study Presentation" for care beauty will be held as the culmination of the one-year program. Students will present practical case studies where they provided treatments to the same elderly person over four days, recording and analyzing changes in their expressions, words, and actions.
A total of 382 graduates from across the country, mainly from different industries, will take flight into the local caregiving field as new caregivers called "Care Beautists."

An 88-year-old woman who had given up, saying "I'm too old...", now smiles. Mental and physical transformation seen through continuous beauty care.

One of the cases reported at a previous presentation involved an approach to an 88-year-old woman with a Level 2 care requirement. Initially, she was passive, saying, "Because I'm old..." but after continued hand treatments, she showed a relieved expression in the second session, saying, "I remembered (the last time)." Ultimately, a mental and physical transformation was observed, to the point where she made positive remarks herself, such as "This feels good. My skin is glowing," and even requested an additional facial treatment.

Why did this change occur? Four days of fixed-point observation and a professional approach.

These changes are the result of specialized knowledge and techniques in "care beauty" learned through a one-year curriculum. For four days, students continuously provided beauty treatments to the same elderly person. They meticulously recorded and analyzed subtle changes in expressions, speech, and behavior to determine the optimal care for that individual. This process of "deeply engaging with a single elderly person" is the key to building a relationship of trust and bringing about a positive impact on both mind and body.

The option of care beauty is spreading to those from other industries and without prior experience.

As the population ages, interest is growing in "care beauty," which provides care through beauty to improve the quality of life (QOL) for the elderly.
At the Care Beauty Institute, we train personnel to work as Care Beautists, teaching them beauty techniques such as nail care, makeup support, and hand care from the perspective of elderly care.

The backgrounds of this year's graduating class are diverse, with many coming from other industries, such as housewives, office workers, and company employees. We see cases where students enroll due to experiences with family caregiving or at a turning point in their lives. A movement is spreading to choose care beauty as a second career after raising children or as a new way to engage with society.

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