Miraiya Shoten Toyohashi Minami Store to Reopen on April 17 with Renewed Children's Book Section "Miraiya no Mori", Offering an "Experiential Book Forest" Where Parents and Children Can Slowly Choose Books.

Miraiya Shoten Co., Ltd. (Headquarters: Mihama-ku, Chiba City, Chiba Prefecture; President: Masataka Hirakawa), a member of the Aeon Group, will open Miraiya Shoten Toyohashi Minami Store on Friday, April 17, 2026. The Toyohashi Minami Store is a store frequently used by families and child-rearing generations in the region. In this renewal, we have focused on strengthening the children's book section, creating a sales floor that further enhances the "time to encounter and enjoy books" for parents and children. ■About the children's book section "Miraiya no Mori": "Miraiya no Mori" is Miraiya Shoten's children's book section brand that fosters children's curiosity and imagination. It is based on the concept of an "experiential book forest" where parents and children can slowly choose books. In addition to a rich selection of picture books and children's books, we also offer related books for adults and bookshelves that parents and children can enjoy together, achieving a lineup that caters to a wide range of age groups. The store will have a space where visitors can take off their shoes and relax while trying out books, and picture book reading events are also planned. In addition, we are creating a lively sales floor that makes children want to stop by, with corners combining popular character picture books such as Pokémon and Anpanman with related goods (stuffed animals), creating a sense of excitement throughout the sales floor. ■Introduction of reading level-specific "reading shelves" in collaboration with Yondemy: In collaboration with "Yondemy," a reading education service that is being piloted in public elementary schools in Toyohashi City, we will introduce reading shelves that allow children to choose books according to their reading level. By displaying books based on the "Yondemy Level," which quantifies the difficulty of children's books, we are creating an environment where children can easily choose books that suit them. By structuring it so that children can gradually step up their reading experience without difficulty, we support the establishment of continuous reading habits. *The image is an example of the introduction at the Niigata Kameda Inter Store. Miraiya Shoten Toyohashi Minami Store will continue to aim to help children in the community expand their world through books and foster rich hearts, mainly through "Miraiya no Mori," and to become a community-based bookstore where everyone can easily stop by. ■Store Overview: [Facility Name] Miraiya Shoten Toyohashi Minami Store [Address] 1-12 Ochiai, Noiri-cho, Toyohashi City, Aichi Prefecture 441-8124, Aeon Toyohashi Minami Shopping Center 1F [Business Hours] 10:00-21:00 (Sundays only 9:00 open) ■Company Overview: [Headquarters] Aeon Tower 9F, 1-5-1 Nakase, Mihama-ku, Chiba City, Chiba Prefecture [Phone Number] 043-298-1021 (Representative) [Established] December 24, 1985 [Capital] 100 million yen (100% owned by Aeon Co., Ltd.) [Business Content] Sales of books and magazines / Sales of stationery and miscellaneous goods / Operation of co-working spaces. ■Contact for this matter: Miraiya Shoten Co., Ltd. Aeon Tower 9F, 1-5-1 Nakase, Mihama-ku, Chiba City, Chiba Prefecture E-mail: info@miraiyashoten.co.jp Official Website: https://www.miraiyashoten.co.jp Official Online Store: https://store.miraiyashoten.co.jp/