TEA&THINGS, a Student-Led Tea Brand Born in Fukushima, to Resume Sales from Late April 2026
Fukushima-based tea brand TEA&THINGS will restart online sales of its popular peach and apple herbal teas in late April 2026. The brand is adopting a new manufacturing structure by partnering with local welfare workshops to support the regional community while expanding its product lineup.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 05:11
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1384h 15m after Published)
TEA&THINGS (Operated by: Miraikuru Lab Co., Ltd.; Head Office: Chiyoda-ku, Tokyo; Representative Director: Ryota Watanabe; hereinafter "Miraikuru Lab"), a local media-style tea brand from Fukushima Prefecture, will resume sales of two limited-edition products on STORES (https://tea-and-things.stores.jp/) starting in late April 2026.
While TEA&THINGS has received many requests for resale, it has previously focused primarily on face-to-face sales at regional events and festivals within Fukushima Prefecture.
Following Miraikuru Lab's participation in a new three-party collaborative brand development framework, resale will officially begin in late April 2026. The first phase of the relaunch will feature two products: "REFRESH PEACH" and "RELAX APPLE." In addition to the conventional cylindrical gift packaging (3g x 5 bags), the brand plans to introduce new formats, such as craft paper bags (3g x 3 bags), which are easier to try for daily use. We aim to build a lineup that allows TEA&THINGS to be enjoyed in a wider variety of settings.
Furthermore, alongside the resale, some manufacturing steps previously handled primarily by students, such as filling tea bags, will now be outsourced to local welfare workshops in Fukushima Prefecture, including Rapport Izumi Co., Ltd.'s "Employment Continuation Support Type B Office At Home."
Under the concept of being an "experience-based brand that conveys the stories of regions and people through tea," we have revised our manufacturing and sales methods to give back to the region while enhancing the sustainability and reach of our products. Moving forward, we plan to utilize non-standard fruits from across the country, develop new products, and sequentially resume the sale of existing items.
■ Resale Product Overview
「REFRESH PEACH」
A herbal tea that luxuriously uses peaches grown in Fukushima Prefecture. Enjoy a relaxing moment enveloped in the rich aroma of peaches as a reward for a hard day's work.
Ingredients: Peach (from Fukushima Prefecture), Lemon Balm, Lavender
「RELAX APPLE」
A herbal tea that luxuriously uses apples grown in Fukushima Prefecture. The sweet and refreshing scent created by two types of herbs gently accompanies your morning wake-up call.
Ingredients: Apple (from Fukushima Prefecture), Chamomile, Lemon Verbena
EC Site URL (Sales scheduled to start in late April): https://tea-and-things.stores.jp/
FAQ
When will TEA&THINGS resume sales of its limited-edition products?
TEA&THINGS will resume sales of its limited-edition products starting in late April 2026.
What are the two limited-edition products that will be available for resale?
The two limited-edition products that will be available for resale are 'REFRESH PEACH' and 'RELAX APPLE'.
Where can customers purchase TEA&THINGS products when sales resume?
Customers can purchase TEA&THINGS products on STORES at https://tea-and-things.stores.jp/ when sales resume.
What new packaging formats will TEA&THINGS introduce?
In addition to conventional cylindrical gift packaging, TEA&THINGS plans to introduce new formats such as craft paper bags for easier daily use.
How will the manufacturing process of TEA&THINGS change with the relaunch?
Some manufacturing steps, like filling tea bags, will be outsourced to local welfare workshops in Fukushima Prefecture, including Rapport Izumi Co., Ltd.'s 'Employment Continuation Support Type B Office At Home'.