"TEA&THINGS", a Student-Originated Tea Brand Born in Fukushima, to Resume Sales from the End of April 2026

"TEA&THINGS", a regional media-type tea brand originating from Fukushima Prefecture (operated by Miraikuru Lab Co., Ltd., Head Office: Chiyoda-ku, Tokyo, CEO: Ryota Watanabe, hereinafter "Miraikuru Lab"), will resume sales of two limited-edition varieties in limited quantities on STORES (https://tea-and-things.stores.jp/) starting from the end of April 2026.

While TEA&THINGS has received many requests from customers for its resale, the brand has previously focused on in-person sales at local events and festivals within Fukushima Prefecture.

Taking the opportunity of Miraikuru Lab joining a new three-party collaborative framework for brand development, we will resume sales from the end of April 2026. As the first wave of the resale, we will offer two products: "REFRESH PEACH" and "RELAX APPLE". In addition to the existing cylindrical gift packaging (3g x 5 tea bags), we also plan to introduce new craft bag-type packaging (3g x 3 tea bags) that is easy to try for everyday use. We will arrange a product lineup that allows you to enjoy TEA&THINGS in a wider range of situations.

Additionally, with the resumption of sales, we will outsource certain processes, such as tea bag filling which was previously done mainly by students, to welfare workshops in Fukushima Prefecture, including "At Home, Type B Continuous Employment Support Office" operated by Rapport Izumi Co., Ltd.

Under the concept of "an experiential brand where you can feel the stories of the region and its people through tea," we are reviewing our manufacturing systems and sales methods. We will work to give back to the local community while enhancing the sustainability and further expansion of our products. Moving forward, we will utilize non-standard fruits from all over the country and proceed with new product development, alongside gradually resuming the sale of existing products.

■ Resale Product Overview

"REFRESH PEACH"
A herbal tea that luxuriously uses peaches from Fukushima Prefecture. Enjoy a relaxing time enveloped in the mellow scent of peaches as a reward for a hard day's work.

Ingredients: Peach (Fukushima Prefecture), Lemon Balm, Lavender

"RELAX APPLE"
A herbal tea that luxuriously uses apples from Fukushima Prefecture. The sweet and refreshing aroma created by two types of herbs gently accompanies your awakening.

Ingredients: Apple (Fukushima Prefecture), Chamomile, Lemon Verbena

E-commerce Site URL (Sales expected to start at the end of April): https://tea-and-things.stores.jp/

■ About TEA&THINGS

"TEA&THINGS" is a regional media-type tea brand that provides fruit herbal teas blending the natural sweetness of fruit and the aroma of herbs, using the region's non-standard fruits and multiple herbs as raw materials. It was born in Fukushima Prefecture in 2022. It has been developed as an educational project where Kokage Co., Ltd. (Head Office: Fukushima Prefecture, CEO: Sota Oshima), Seiko Gakuin High School (Location: Date City, Fukushima Prefecture), and students from Fukushima University collaborate to participate in planning, development, sales, and information dissemination.

In FY2026, centered on the concept of "an experiential brand where you can feel the stories of the region and its people through tea," we will review our manufacturing systems and sales methods to advance sustainable brand operations. Furthermore, while valuing the brand's origins, we will begin flavor development, workshops, sales, and business expansion in collaboration with students and local businesses across the country. We are planning product development in multiple regions, including Fukushima Prefecture, Yamaguchi Prefecture, Nara Prefecture, and Tokyo, spreading this Fukushima-born initiative nationwide while sequentially resuming sales of existing products.

■ Miraikuru Lab Co., Ltd.

Under the slogan "Making you want to grow up fast," the company implements educational programs nationwide that nurture children's ability to create their future from their "likes" and "sense of incongruity." Centered on entrepreneurship education and inquiry-based learning, they aim for "value-creating human resource development" that connects learning and society. This is achieved through "Hatena Lab," an educational business providing creative learning starting from questions; "Academee," a paid internship program where students tackle corporate tasks on a per-task basis; "Tachimachi Project," a support business to sustain projects born in educational settings within society; and other practical projects in collaboration with regions, such as classes and events at local governments and schools nationwide.
https://miraikuru-lab.com/