Hiroshima Prefecture continues to see an excess out-migration of young people. University students noticed a 'blind spot' that government and corporate measures failed to reach. Student career community 'S-colle' launched in Fukuyama City. 1st 'Fukuyama Shigo Talk!' to be held on Saturday, May 9.
To address the out-migration of youth in Hiroshima Prefecture, the student-led career community 'S-colle' was launched in Fukuyama City to eliminate the information gap about local career options.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 18:00
- 🔍 Collected: April 8, 2026 at 09:01
- 🤖 AI Analyzed: April 20, 2026 at 20:47 (299h 45m after Collected)
To address the excess out-migration of young people in Hiroshima Prefecture, the government has continued to implement 'settlement promotion measures' and companies have strengthened 'recruitment.' However, most of these are measures designed based on adults guessing the 'reasons why young people don't choose their hometown.'
The students, the parties concerned, were asking a completely different question.
## 'It's not that there's no reason to stay in our hometown. It's just that we haven't had the chance to know it.'
In April 2026, the community 'S-colle,' born from this question, was launched in Fukuyama City.
## This is where the adult perspective and the student perspective diverged
There is a common premise in the youth policies designed by governments and corporations up to now.
The premise is that 'young people know the charm of their hometown, but still choose the city.'
Therefore, countermeasures are directed towards broadcasting charm, improving working conditions, and offering settlement incentives.
However, what S-colle Representative Shunya Kanemori (Kyushu University) noticed was a problem much further upstream.
### Students don't 'choose against their hometown compared to the city,' but rather 'they lack the material to make a comparison.'
What kind of companies are local, what kind of workstyles are possible, whether entrepreneurship is an option—opportunities to encounter such information are overwhelmingly scarce. If you don't know the options, you can't choose them, nor can you stay.
## This 'difference in how the question is framed' is the very starting point from which S-colle was born.
'In my 12 years of activities connecting youth and regions, I feel the hardest part is creating the moment when students start taking action in their own words. S-colle was born from exactly that moment. We want to dedicate ourselves to creating an environment that doesn't crush their desire to do something.'
Chizuru Tsunoda, Representative Director, Miraigoto General Incorporated Association
## Not 'run by students,' but 'designed by students'
Student-led events are increasing nationwide. What makes S-colle different is not that the operating body is students, but that the structural analysis of the problem and the design of the solution are done by the students themselves.
### The problems of current job hunting that S-colle focused on:
- Job hunting based on specs (salary/brand awareness) leaves behind students' true feelings.
- The unconscious bias of 'city = correct answer, hometown = compromise' distorts comparison.
- There is structurally no place to discuss the future with absolute honesty.
- There is no opportunity to think about 'what is important to me' before meeting companies.
This is a completely different angle from the 'youth issues' spoken of by recruiters and government officials.
A structural analysis by the students themselves, seen from the students' perspective.
'During my two years of university life in Fukuoka, by interacting with people from other universities and grades, as well as wonderful adults in the career education community, I found many ['
The students, the parties concerned, were asking a completely different question.
## 'It's not that there's no reason to stay in our hometown. It's just that we haven't had the chance to know it.'
In April 2026, the community 'S-colle,' born from this question, was launched in Fukuyama City.
## This is where the adult perspective and the student perspective diverged
There is a common premise in the youth policies designed by governments and corporations up to now.
The premise is that 'young people know the charm of their hometown, but still choose the city.'
Therefore, countermeasures are directed towards broadcasting charm, improving working conditions, and offering settlement incentives.
However, what S-colle Representative Shunya Kanemori (Kyushu University) noticed was a problem much further upstream.
### Students don't 'choose against their hometown compared to the city,' but rather 'they lack the material to make a comparison.'
What kind of companies are local, what kind of workstyles are possible, whether entrepreneurship is an option—opportunities to encounter such information are overwhelmingly scarce. If you don't know the options, you can't choose them, nor can you stay.
## This 'difference in how the question is framed' is the very starting point from which S-colle was born.
'In my 12 years of activities connecting youth and regions, I feel the hardest part is creating the moment when students start taking action in their own words. S-colle was born from exactly that moment. We want to dedicate ourselves to creating an environment that doesn't crush their desire to do something.'
Chizuru Tsunoda, Representative Director, Miraigoto General Incorporated Association
## Not 'run by students,' but 'designed by students'
Student-led events are increasing nationwide. What makes S-colle different is not that the operating body is students, but that the structural analysis of the problem and the design of the solution are done by the students themselves.
### The problems of current job hunting that S-colle focused on:
- Job hunting based on specs (salary/brand awareness) leaves behind students' true feelings.
- The unconscious bias of 'city = correct answer, hometown = compromise' distorts comparison.
- There is structurally no place to discuss the future with absolute honesty.
- There is no opportunity to think about 'what is important to me' before meeting companies.
This is a completely different angle from the 'youth issues' spoken of by recruiters and government officials.
A structural analysis by the students themselves, seen from the students' perspective.
'During my two years of university life in Fukuoka, by interacting with people from other universities and grades, as well as wonderful adults in the career education community, I found many ['