Dormant Precious Metals Illuminate Children's Future. Precious Metal Buying "Koto-chan" Resumes TVCM Broadcast in Tokyo from April 1st.
Expected to reach approximately 190 billion yen in annual sales in less than two years of establishment. Donations born from the CEO's strong passion support children's future hopes and livelihoods. MIRAIASU.
📋 Article Processing Timeline
- 📰 Published: April 4, 2026 at 02:01
FOR IMMEDIATE RELEASE
2026/04/02
MIRAIASU Inc. ("Our Company") (Headquarters: Taito-ku, Tokyo; Representative Director: Ryotaro Hatano) is pleased to announce the resumption of television commercial broadcasts for its precious metal buying service "Koto-chan" in the Tokyo area starting April 1, 2026. Concurrently, driven by Representative Director Ryotaro Hatano's strong desire to engage in activities that truly connect with children's futures, we have made a donation to the Japan Foundation for Child Care Facilities and have received a certificate of appreciation.
Koto-chan Video:
https://youtube.com/channel/UCSRQbeekinf3isrINlsOthw?si=Xs_AP-xjYUXax4Ra
Our Company has grown to anticipate annual sales of approximately 190 billion yen in less than two years since its establishment. Beyond this growth, our company has chosen to bring light to the future of children. Dormant precious metals are reborn into new value, and that value, in turn, becomes a force supporting the hope and purpose of children's tomorrows. We imbue this release with such aspirations.
[Key Points of This Release]
・Resumed TVCM broadcast for precious metal buying "Koto-chan" in the Tokyo area from April 1, 2026
・Expected to reach approximately 190 billion yen in annual sales in less than two years of establishment
・Implemented donation to the Japan Foundation for Child Care Facilities and received a certificate of appreciation
[Resumption of "Koto-chan" TVCM Broadcast in Tokyo Area from April 1st]
Our Company resumed television commercial broadcasts for its precious metal buying business "Koto-chan" in the Tokyo area from April 1, 2026.
The CM features the child of our Representative Director. It reflects the Representative's wish to convey his aspirations for the children who will carry the future, in the most direct and relatable way. It is not mere direction, but a CM that embodies the sentiment of "sincerely wanting to support the future of children."
[Growth to Anticipate Annual Sales of Approximately 190 Billion Yen in Less Than Two Years]
Since our establishment, we have sincerely valued each precious item entrusted to us by our customers, building trust and relationships. As a result, we have grown to anticipate annual sales of approximately 190 billion yen in a short period, less than two years since our founding.
This growth is not merely a accumulation of numbers. We believe it is the result of consistently facing the sentiments embedded in the items entrusted to us by our customers.
[Beyond Growth: Choosing to Support Children's Futures Through Donations]
As the company grew larger, the Representative Director's aspirations intensified.
"I want to use this growth for someone's future."
"I sincerely want to engage in activities that lead to children's tomorrows."
Driven by these thoughts, Our Company made a donation to the Japan Foundation for Child Care Facilities and has received a certificate of appreciation.
There are children in this world who cannot live with their parents, even if they wish to. There are children who must face anxiety and loneliness before they can even dream. At the moment they step into society, being told "there are people who are cheering for you" can be a great source of strength.
Precious metals that lay dormant in someone's home are reborn into new value.
And that value, in turn, becomes a force supporting the future of children.
We believe that the precious metal buying business has the power to connect people's sentiments to the next hope, beyond mere transactions.
The "Koto-chan" CM, which resumed broadcasting in Tokyo on April 1st, embodies this stance of Our Company. Discovering the value that exists before our eyes. Believing in the potential of unseen futures. And collectively, as a society, supporting the hope and purpose of children's tomorrows.
Our Company will continue to be a company that illuminates the future, balancing business growth with social contribution.
[Comment from Representative Director Ryotaro Hatano]
"I have long wanted to engage in activities that truly contribute to the future of children. The fact that the company has grown to this extent is thanks to the support of our customers and many others. Therefore, I wanted to give back that gratitude to society. This donation, and the "Koto-chan" CM that has resumed broadcasting, are imbued with my aspirations for the children who will carry the future. I wish for the tomorrows of the children living their lives to the fullest today to be a little brighter and warmer. We will continue to translate these wishes into action and provide support."
[About the Japan Foundation for Child Care Facilities]
The Japan Foundation for Child Care Facilities is a foundation that supports children living in child care facilities nationwide and those involved with them. We are engaged in various support activities aimed at realizing a society where children can confidently step into the future.
[Company Profile]
Company Name: MIRAIASU Inc.
Address: Ooba Bldg. 2F, 6-3-15 Ueno, Taito-ku, Tokyo
Representative: Ryotaro Hatano, Representative Director
Business Description: Precious metal buying business "Koto-chan", etc.
URL: Turning Future Resources into Today's Value | MIRAIASU
[Contact for Inquiries from Media Representatives]
MIRAIASU Inc.
Contact: Rukiya Kajita
TEL: 03-5679-9633
E-mail: ueno@miraiasu.com
Keywords: CM broadcast, secure buying, excellent buying, safe buying, donation, transparency of appraisal, precious metal appraisal, kind buying, Koto-chan for precious metals, MIRAIASU for precious metals
2026/04/02
MIRAIASU Inc. ("Our Company") (Headquarters: Taito-ku, Tokyo; Representative Director: Ryotaro Hatano) is pleased to announce the resumption of television commercial broadcasts for its precious metal buying service "Koto-chan" in the Tokyo area starting April 1, 2026. Concurrently, driven by Representative Director Ryotaro Hatano's strong desire to engage in activities that truly connect with children's futures, we have made a donation to the Japan Foundation for Child Care Facilities and have received a certificate of appreciation.
Koto-chan Video:
https://youtube.com/channel/UCSRQbeekinf3isrINlsOthw?si=Xs_AP-xjYUXax4Ra
Our Company has grown to anticipate annual sales of approximately 190 billion yen in less than two years since its establishment. Beyond this growth, our company has chosen to bring light to the future of children. Dormant precious metals are reborn into new value, and that value, in turn, becomes a force supporting the hope and purpose of children's tomorrows. We imbue this release with such aspirations.
[Key Points of This Release]
・Resumed TVCM broadcast for precious metal buying "Koto-chan" in the Tokyo area from April 1, 2026
・Expected to reach approximately 190 billion yen in annual sales in less than two years of establishment
・Implemented donation to the Japan Foundation for Child Care Facilities and received a certificate of appreciation
[Resumption of "Koto-chan" TVCM Broadcast in Tokyo Area from April 1st]
Our Company resumed television commercial broadcasts for its precious metal buying business "Koto-chan" in the Tokyo area from April 1, 2026.
The CM features the child of our Representative Director. It reflects the Representative's wish to convey his aspirations for the children who will carry the future, in the most direct and relatable way. It is not mere direction, but a CM that embodies the sentiment of "sincerely wanting to support the future of children."
[Growth to Anticipate Annual Sales of Approximately 190 Billion Yen in Less Than Two Years]
Since our establishment, we have sincerely valued each precious item entrusted to us by our customers, building trust and relationships. As a result, we have grown to anticipate annual sales of approximately 190 billion yen in a short period, less than two years since our founding.
This growth is not merely a accumulation of numbers. We believe it is the result of consistently facing the sentiments embedded in the items entrusted to us by our customers.
[Beyond Growth: Choosing to Support Children's Futures Through Donations]
As the company grew larger, the Representative Director's aspirations intensified.
"I want to use this growth for someone's future."
"I sincerely want to engage in activities that lead to children's tomorrows."
Driven by these thoughts, Our Company made a donation to the Japan Foundation for Child Care Facilities and has received a certificate of appreciation.
There are children in this world who cannot live with their parents, even if they wish to. There are children who must face anxiety and loneliness before they can even dream. At the moment they step into society, being told "there are people who are cheering for you" can be a great source of strength.
Precious metals that lay dormant in someone's home are reborn into new value.
And that value, in turn, becomes a force supporting the future of children.
We believe that the precious metal buying business has the power to connect people's sentiments to the next hope, beyond mere transactions.
The "Koto-chan" CM, which resumed broadcasting in Tokyo on April 1st, embodies this stance of Our Company. Discovering the value that exists before our eyes. Believing in the potential of unseen futures. And collectively, as a society, supporting the hope and purpose of children's tomorrows.
Our Company will continue to be a company that illuminates the future, balancing business growth with social contribution.
[Comment from Representative Director Ryotaro Hatano]
"I have long wanted to engage in activities that truly contribute to the future of children. The fact that the company has grown to this extent is thanks to the support of our customers and many others. Therefore, I wanted to give back that gratitude to society. This donation, and the "Koto-chan" CM that has resumed broadcasting, are imbued with my aspirations for the children who will carry the future. I wish for the tomorrows of the children living their lives to the fullest today to be a little brighter and warmer. We will continue to translate these wishes into action and provide support."
[About the Japan Foundation for Child Care Facilities]
The Japan Foundation for Child Care Facilities is a foundation that supports children living in child care facilities nationwide and those involved with them. We are engaged in various support activities aimed at realizing a society where children can confidently step into the future.
[Company Profile]
Company Name: MIRAIASU Inc.
Address: Ooba Bldg. 2F, 6-3-15 Ueno, Taito-ku, Tokyo
Representative: Ryotaro Hatano, Representative Director
Business Description: Precious metal buying business "Koto-chan", etc.
URL: Turning Future Resources into Today's Value | MIRAIASU
[Contact for Inquiries from Media Representatives]
MIRAIASU Inc.
Contact: Rukiya Kajita
TEL: 03-5679-9633
E-mail: ueno@miraiasu.com
Keywords: CM broadcast, secure buying, excellent buying, safe buying, donation, transparency of appraisal, precious metal appraisal, kind buying, Koto-chan for precious metals, MIRAIASU for precious metals
FAQ
What is "Koto-chan"?
It is the service name for the precious metal buying business operated by MIRAIASU Inc.
Where does MIRAIASU donate to?
The Japan Foundation for Child Care Facilities.
Where is the CM broadcast?
It resumed broadcasting in the Tokyo area from April 1, 2026.