Dormant Precious Metals Illuminate Children's Futures. Precious Metal Buyer "Koto-chan" Resumes TVCM Broadcast in Tokyo from April 1st

[To All Media Representatives]


April 2, 2026

MIRAIASU Inc. ("Our Company," Headquarters: Taito-ku, Tokyo, Representative Director: Ryotaro Hatano) is pleased to announce the resumption of television commercials for its precious metal buying service, "Koto-chan," in the Tokyo area starting April 1, 2026. In addition, driven by the strong desire of our Representative Director, Ryotaro Hatano, to engage in activities that directly benefit children's futures, we have made a donation to the Public Interest Incorporated Foundation Japan Foundation for Children's Homes, and have recently received a plaque of appreciation.

Koto-chan Video:
https://youtube.com/channel/UCSRQbeekinf3isrINlsOthw?si=Xs_AP-xjYUXax4Ra



Our Company has grown to expect annual sales of approximately 190 billion yen in less than two years since its establishment. At this stage of growth, our Company has chosen to bring light to the futures of children. Dormant precious metals are reborn into new value, and that value, in turn, becomes the strength to support the hope and purpose of children's tomorrows. We have imbued this release with such aspirations.

[Key Points of This Release]
* Resumed TVCM broadcast for precious metal buyer "Koto-chan" in the Tokyo area from April 1, 2026.
* Grown to expect annual sales of approx. 190 billion yen in less than two years since establishment.
* Implemented a donation to the Public Interest Incorporated Foundation Japan Foundation for Children's Homes and received a plaque of appreciation.


[Resumption of "Koto-chan" TVCM Broadcast in Tokyo Area from April 1st]
Our Company resumed television commercial broadcasting for its precious metal buying service, "Koto-chan," in the Tokyo area from April 1, 2026.



This CM features the child of our Representative Director. It reflects the Representative's wish to convey his aspirations for the children who will carry the future, in the most direct and relatable form. This is not mere direction; it is a CM that embodies the sincere desire to **genuinely support the futures of children.**


[Grown to Expect Annual Sales of Approx. 190 Billion Yen in Less Than Two Years Since Establishment]
Since our establishment, we have sincerely valued each and every item entrusted to us, such as precious metals, and have built trust with our customers. As a result, we have grown to expect annual sales of approximately 190 billion yen in a short period of less than two years since our establishment.



This growth is not merely an accumulation of numbers. We believe it is the result of continuously facing the sentiments embedded in the items entrusted to us by our customers.



[What We Chose Beyond Growth: Donations to Support Children's Futures]
As the company grew larger, the Representative's desire to make a difference grew stronger.
"I want to use this growth for someone's future."
"I absolutely want to engage in activities that connect to the tomorrows of children."
With these aspirations, our Company has made a donation to the Public Interest Incorporated Foundation Japan Foundation for Children's Homes, and has recently received a plaque of appreciation.


There are children in the world who cannot live with their parents, even though they wish to. There are children who must face anxiety and loneliness before they can even dream. At the moment they step out into society, being told "There are people who are cheering for you" can be a great source of strength.



Dormant precious metals that lay in someone's home are reborn into new value.
That value, in turn, becomes the force that supports the futures of children.
We believe that the precious metal buying business, beyond mere transactions, possesses the power to connect people's sentiments to the next hope.



The "Koto-chan" CM, which resumed broadcasting in Tokyo from April 1st, encapsulates this stance of our Company. Finding value in what is in front of us. Believing in the potential of unseen futures. And collectively, as a society, supporting the hope and purpose of children's tomorrows.
Our Company will continue to be a company that illuminates the future, balancing business growth with social contribution.



[Comment from Representative Director Ryotaro Hatano]
"I have long harbored a strong desire to engage in activities that connect to the futures of children. The fact that the company has been able to grow to this extent is thanks to the support of many people, including our customers. Therefore, I wanted to give back to society with that gratitude. In this donation, and in the resumed 'Koto-chan' CM, I have poured my thoughts for the children who will carry the future. I hope that the tomorrows of children living earnestly today will be a little brighter and warmer. I will continue to translate this wish into action and provide support."



[About the Public Interest Incorporated Foundation Japan Foundation for Children's Homes]
The Public Interest Incorporated Foundation Japan Foundation for Children's Homes is a foundation that supports children living in children's homes across the country and those involved with them. We are engaged in various support activities to realize a society where children can confidently step into the future.



[Company Overview]
Company Name: MIRAIASU Inc.
Address: Taito-ku, Ueno 6-3-15 Oba Building 2F, Tokyo
Representative Director: Ryotaro Hatano
Business Content: Precious metal buying business "Koto-chan", etc.
URL: From resources to tomorrow's value. | MIRAIASU



[Inquiries Regarding This Matter]
MIRAIASU Inc.
Contact: Rukiya Kajita
TEL: 03-5679-9633
E-mail: ueno@miraiasu.com




Keywords: CM broadcasting, secure buying, excellent buying, safe buying, donation, transparency of appraisal, precious metal appraisal, gentle buying, precious metals are Koto-chan, precious metals are MIRAIASU