From Just 5 People to 190 Billion Yen in Annual Sales — MIRAIASU Co., Ltd. Challenges the "Revolution of Common Sense in Buying"
MIRAIASU, starting with just 5 people, has grown to 190 billion yen in annual sales, aiming for 200 billion yen and nationwide expansion by revolutionizing the common sense of buying through transparency and trust.
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- 📰 Published: April 2, 2026 at 02:32
- 🔍 Collected: April 1, 2026 at 18:37
- 🤖 AI Analyzed: April 15, 2026 at 23:45 (341h 8m after Collected)
To the Press:
MIRAIASU Co., Ltd. (Headquarters: Ueno, Taito-ku, Tokyo; Representative Director: Ryotaro Hatano) is a company that specializes in precious metals buying through its "Kaitori Kotochan" business, and also conducts refining and analysis of precious metals.
Moving forward, the company aims to create new value through diversified business development.
Gentle Kotochan (Image caption)
Main Text
"The work of a buying store is so profound—"
That was the initial shock we felt when we first stepped into this industry.
Value that cannot be seen just by appearance.
Prices that change with a slight difference in composition.
And the "feelings" residing in each and every item.
Buying is not just a mere transaction.
It is an extremely delicate and essential job that involves discerning value and engaging with people.
MIRAIASU Co., Ltd.
started with just 5 people.
Experience and achievements were not sufficient.
Yet, what everyone shared was—
a strong desire to "change this industry."
We questioned the "norm" of this industry.
・Why are appraisals so hard to understand?
・Why isn't the basis of the price communicated clearly?
・Why do customers leave with anxiety?
That's why we decided:
Everything must be honest. Everything must be transparent.
・To explain why this price is reached more clearly than anyone else.
・To accurately and sincerely evaluate even unseen aspects.
・To confront customers' anxieties and questions head-on.
To transform "anxiety from not understanding"
into "peace of mind from understanding."
And now, we are moving to the next stage.
Our goal is 200 billion yen in annual sales.
To open stores in all regions nationwide,
and become "Japan's most trusted buying store."
However, no matter how large our scale becomes,
there is a fundamental principle we must not forget.
That is—
the fact that we built everything from scratch with just 5 people.
Each and every employee who interacts with customers on site is the company itself.
Knowledge and experience are still in progress.
Yet, our passion is second to none.
"I'm glad I came here."
"I'm glad I entrusted it to you."
For these words, we will continue to challenge ourselves.
It is us who will change the common sense of buying.
MIRAIASU Co., Ltd.
will expand the challenge that started with 5 people,
throughout Japan and beyond.
MIRAIASU Co., Ltd. (Headquarters: Ueno, Taito-ku, Tokyo; Representative Director: Ryotaro Hatano) is a company that specializes in precious metals buying through its "Kaitori Kotochan" business, and also conducts refining and analysis of precious metals.
Moving forward, the company aims to create new value through diversified business development.
Gentle Kotochan (Image caption)
Main Text
"The work of a buying store is so profound—"
That was the initial shock we felt when we first stepped into this industry.
Value that cannot be seen just by appearance.
Prices that change with a slight difference in composition.
And the "feelings" residing in each and every item.
Buying is not just a mere transaction.
It is an extremely delicate and essential job that involves discerning value and engaging with people.
MIRAIASU Co., Ltd.
started with just 5 people.
Experience and achievements were not sufficient.
Yet, what everyone shared was—
a strong desire to "change this industry."
We questioned the "norm" of this industry.
・Why are appraisals so hard to understand?
・Why isn't the basis of the price communicated clearly?
・Why do customers leave with anxiety?
That's why we decided:
Everything must be honest. Everything must be transparent.
・To explain why this price is reached more clearly than anyone else.
・To accurately and sincerely evaluate even unseen aspects.
・To confront customers' anxieties and questions head-on.
To transform "anxiety from not understanding"
into "peace of mind from understanding."
And now, we are moving to the next stage.
Our goal is 200 billion yen in annual sales.
To open stores in all regions nationwide,
and become "Japan's most trusted buying store."
However, no matter how large our scale becomes,
there is a fundamental principle we must not forget.
That is—
the fact that we built everything from scratch with just 5 people.
Each and every employee who interacts with customers on site is the company itself.
Knowledge and experience are still in progress.
Yet, our passion is second to none.
"I'm glad I came here."
"I'm glad I entrusted it to you."
For these words, we will continue to challenge ourselves.
It is us who will change the common sense of buying.
MIRAIASU Co., Ltd.
will expand the challenge that started with 5 people,
throughout Japan and beyond.
FAQ
What is MIRAIASU's main business?
They primarily operate the "Kaitori Kotochan" precious metals buying business, alongside refining and analysis of precious metals. They prioritize transparent appraisal and customer peace of mind.
What are MIRAIASU's growth targets?
They aim for 200 billion JPY in annual sales and to become "Japan's most trusted buying store" with locations in all regions nationwide.
How does MIRAIASU plan to change industry norms?
By eliminating unclear appraisals and opaque pricing, they aim to transform customer anxiety into assurance through honest and transparent evaluations.