Mi to Launches Original Koupen-chan Content Service on NTT DOCOMO’s d Value Pass

Mi to Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Kazuhiro Mizuno) announced that it began offering “Koupen-chan for d Value Pass” on April 21, 2026, through NTT DOCOMO’s smartphone service “d Value Pass.” The service allows users to download original stickers, wallpapers, and other content featuring the popular character Koupen-chan, whose TV anime has drawn attention. The service offers a wide range of exclusive original content, including Koupen-chan stickers usable on social media and messaging apps, wallpapers, and customizable greeting cards. “d Value Pass” is a subscription service priced at 550 yen per month, tax included, that provides unlimited access to standard lifestyle apps such as weather, news, and recipes; entertainment apps such as games and fortune-telling; and money-saving discount coupons that can be used repeatedly. Customers who do not use a DOCOMO mobile line can also apply, although they must create a d ACCOUNT. First-time users can use the service free for up to 31 days from the contract date, after which the subscription renews automatically. The service includes unlimited access to more than 150 popular apps and content categories, along with discount coupons for restaurants, leisure facilities, and other venues. It also offers benefits such as “Daily Chance,” where users can win popular convenience store products, and mechanisms that allow users to earn d POINTS while enjoying the service. Koupen-chan is a baby emperor penguin character who affirms small everyday actions. There are many Koupen-chans, and they are everywhere, so one may be by your side as well. Known for its adorable gestures and gentle words, the character has become highly popular through social media, LINE stickers, books, and merchandise. Since 2025, the TV anime “Koupen-chan” has been airing on TV Asahi’s nationwide 24-station network. Mi to is a startup working to update the entertainment business. Its operations include creating IP such as characters, webtoons, and short dramas; supporting IP businesses for third-party works and creators; and expanding IP overseas through bases in China, Thailand, and Vietnam, with the aim of building a new content ecosystem.