Lalande Saaya Appointed as Advertising Character for "MINTIA + FOCUS Clear Ramune" Web CM
Asahi Group Foods will begin broadcasting a web commercial featuring comedian Saaya from Lalande on April 6th, coinciding with the launch of "MINTIA + FOCUS Clear Ramune," a new product conceptualized for sustained concentration. The company will also implement advertisements at major JR stations to enhance brand recognition and product appeal.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 23:00
- 🔍 Collected: April 2, 2026 at 19:37
- 🤖 AI Analyzed: April 21, 2026 at 06:13 (442h 36m after Collected)
Asahi Group Foods, Ltd. (Headquarters: Tokyo, President: Hiroshi Kawahara) will begin broadcasting the web commercial "Concentrate Instantly. Concentrate Continuously." featuring Lalande's Saaya on April 6th, in conjunction with the launch of "MINTIA + FOCUS Clear Ramune."
"MINTIA + FOCUS Clear Ramune" is a large-grain tablet designed to help maintain concentration effortlessly anytime, anywhere, based on the concept of "Concentration, sustained instantly."
The documentary-style commercial depicts Saaya, who always maintains her natural demeanor while working on numerous projects as a comedian, music artist, and actress, concentrating on her work after taking one "MINTIA + FOCUS Clear Ramune" tablet.
In conjunction with the web commercial broadcast, home door sheet advertisements will be implemented from April 16th to April 30th on the JR Yamanote Line (Shinagawa Station, Ikebukuro Station, Shimbashi Station, Akihabara Station) and JR Keihin-Tohoku Line (Yokohama Station). A promotion featuring her partner Nishida-san is also planned for early May.
**About "MINTIA + FOCUS Clear Ramune"**
* Based on the concept of "Concentration, sustained instantly," it is a large-grain tablet that helps maintain concentration effortlessly anytime, anywhere.
* It is the first "MINTIA" brand product to contain 92% glucose (as hydrated crystalline glucose), offering a gentle refreshing sensation and a clear ramune flavor, perfect for a change of pace during concentration.
* The packaging is designed with naturally spreading bubbles to convey a gentle refreshing sensation that sustains concentration. It features a simple and stylish design that is easy to hold in workplaces or in public.
* It proposes new value for sustained concentration with a tablet that can be consumed anytime, anywhere, and immediately.
"MINTIA + FOCUS Clear Ramune" is a large-grain tablet designed to help maintain concentration effortlessly anytime, anywhere, based on the concept of "Concentration, sustained instantly."
The documentary-style commercial depicts Saaya, who always maintains her natural demeanor while working on numerous projects as a comedian, music artist, and actress, concentrating on her work after taking one "MINTIA + FOCUS Clear Ramune" tablet.
In conjunction with the web commercial broadcast, home door sheet advertisements will be implemented from April 16th to April 30th on the JR Yamanote Line (Shinagawa Station, Ikebukuro Station, Shimbashi Station, Akihabara Station) and JR Keihin-Tohoku Line (Yokohama Station). A promotion featuring her partner Nishida-san is also planned for early May.
**About "MINTIA + FOCUS Clear Ramune"**
* Based on the concept of "Concentration, sustained instantly," it is a large-grain tablet that helps maintain concentration effortlessly anytime, anywhere.
* It is the first "MINTIA" brand product to contain 92% glucose (as hydrated crystalline glucose), offering a gentle refreshing sensation and a clear ramune flavor, perfect for a change of pace during concentration.
* The packaging is designed with naturally spreading bubbles to convey a gentle refreshing sensation that sustains concentration. It features a simple and stylish design that is easy to hold in workplaces or in public.
* It proposes new value for sustained concentration with a tablet that can be consumed anytime, anywhere, and immediately.