LALAND Saya Appointed as Advertising Character for 'MINTIA + FOCUS Clear Ramune' Web Commercial

Asahi Group Foods Co., Ltd. (Headquarters: Tokyo; President: Hiroshi Kawahara) will launch a web commercial for 'MINTIA + FOCUS Clear Ramune' featuring LALAND Saya, starting April 6th, to coincide with the product's release.

'MINTIA + FOCUS Clear Ramune' is a large-grain tablet designed to help maintain concentration effortlessly anytime, anywhere, based on the concept of "concentration that lasts instantly."

The commercial is a documentary-style portrayal of Saya, who always maintains a natural demeanor and engages in numerous activities including comedian, music artist, and actress, eating a single 'MINTIA + FOCUS Clear Ramune' tablet and focusing on her work.

In conjunction with the web commercial's broadcast, home door sheet advertisements will be implemented from April 16th to April 30th on JR Yamanote Line (Shinagawa, Ikebukuro, Shimbashi, Akihabara stations) and JR Keihin-Tohoku Line (Yokohama station). A promotional campaign featuring Nishida, Saya's comedy partner, is also planned for early May.

■ About 'MINTIA + FOCUS Clear Ramune'

・It is a large-grain tablet designed to help maintain concentration effortlessly anytime, anywhere, based on the concept of "concentration that lasts instantly."

・This is the first MINTIA brand product to contain 92% glucose (as hydrated crystalline glucose), offering a gentle refreshing sensation and a crisp ramune flavor, making it perfect for a change of pace during concentration.

・The packaging design uses naturally spreading bubbles to evoke the image of sustained concentration with a gentle refreshing feeling. It features a simple and stylish design that is easy to hold in the workplace or in public.

・It proposes a new value of maintaining concentration with a tablet that can be consumed anytime, anywhere, instantly.

【Product Overview】

■ Product Name: MINTIA + FOCUS Clear Ramune

■ Content: 30 tablets (20g)

■ Release Date: April 6th

■ About the "MINTIA" Brand

The "MINTIA" brand, which holds the No. 1 sales amount in the tablet confectionery market*, offers a diverse product lineup with meticulous attention to deliciousness, texture, and packaging as a tablet confectionery. There are many moments throughout the day when refreshment is needed, and consuming "MINTIA" at such times allows one to refresh anytime, anywhere, instantly, and always feel light-hearted. The "MINTIA" brand contributes to people's "mental well-being" through refreshment.

Valued for its ability to refresh anytime, anywhere, instantly, and maintain a light-hearted feeling, MINTIA achieved sales of 26.1 billion yen in 2025 (115% year-on-year), surpassing pre-COVID levels to reach a record high. In 2026, its 30th anniversary, the "MINTIA" brand will further appeal to its unique brand value through new value proposals with new products, strengthening basic values, and communication measures such as TV commercials and PR events.

*Intage SRI+/Candy (tablet confectionery) market 2025.1-2025.12 Cumulative sales amount

■ "MINTIA" Brand Website https://www.mintia.jp/