Giant "Rhythm Game" Event "MINTIA Refresh Beat" Where You Can Experience Refreshment with Your Whole Body to Be Held from April 30th to May 3rd

Asahi Group Foods, Ltd. (Headquarters: Tokyo; President: Hiroshi Kawahara) will hold a giant "rhythm game*1" event, "MINTIA Refresh Beat," where participants can experience refreshment with their whole body, as a PR initiative for its "MINTIA" brand. The event will take place from April 30th to May 3rd at "Tokyo Midtown." In conjunction with the event, an online game will also be distributed.

*1 A game where players press buttons, etc., in time with the rhythm and incoming notes or objects while listening to music.

During periods when people are prone to stress, such as environmental changes and seasonal transitions, consuming "MINTIA" allows them to refresh anytime, anywhere, immediately, and maintain a lighthearted feeling. This is the message we aim to convey.

■ About the Giant "Rhythm Game" Event "MINTIA Refresh Beat"

On a giant MINTIA-shaped game screen, characters called "Microstressors," which represent everyday minor stresses, appear one after another. As the song "I WANT YOU BACK" plays at the venue, pressing buttons will refresh and eliminate the "Microstressors," accumulating a refresh gauge (points).

【Event Outline】

■ Event Name: MINTIA Refresh Beat

■ Dates & Times: April 30th (Thu) 16:00-19:30, May 1st (Fri) - May 3rd (Sun) 11:00-19:30

■ Venue & Address: Tokyo Midtown B1F Atrium (9-7-2 Akasaka, Minato-ku)

■ About the Online Game "MINTIA Refresh Beat"

This is an online game that can be enjoyed on smartphones and computers. Even those who couldn't attend the event can easily enjoy the game.

https://www.mintia.jp/refreshbeat/

■ About the "MINTIA" Brand

The "MINTIA" brand, which holds the No. 1 sales amount in the tablet confectionery market*2, offers a diverse product lineup with meticulous attention to deliciousness, texture, and packaging as a tablet confectionery. There are many moments in a day when refreshment is needed, and consuming "MINTIA" at such times allows one to refresh anytime, anywhere, immediately, and always maintain a lighthearted feeling. The "MINTIA" brand contributes to people's "mental well-being" through refreshment.

Recognized for its value as a mint tablet that allows for immediate refreshment anytime, anywhere, and always maintains a lighthearted feeling, sales in 2025 reached 26.1 billion yen (115% year-on-year), achieving record-high sales significantly exceeding pre-COVID-19 levels. In 2026, which marks the 30th anniversary of its launch, the "MINTIA" brand will further emphasize its unique brand value through new value proposals with new products, strengthening fundamental values, and communication initiatives such as TV commercials and PR events.

*2 Intage SRI+/Candy (tablet confectionery) market, January 2025 - December 2025, cumulative sales amount

■ "MINTIA" Brand Website: https://www.mintia.jp/