[GW Limited-Time / Free Distribution] For All BtoB Companies Wishing to Make Stakeholder Satisfaction Their Weapon — The Highly Popular 'Satisfaction Creates Performance' Seminar Distributed Free from April 24 to May 15 Only
Mindshare Inc. will be freely distributing its highly popular two-part online seminar 'Satisfaction Creates Performance', held in FY2025, for a limited time from April 24 to May 15, 2026. This seminar aims to equip B2B companies with the knowledge to leverage stakeholder satisfaction for improved business performance and strategic survey implementation.
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- 📰 Published: April 24, 2026 at 20:58
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Mindshare Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Yoshimasa Imai) will be distributing its highly popular online seminar 'Satisfaction Creates Performance' (total of 2 sessions), which was held in FY2025 to great acclaim, for free for a limited period from Friday, April 24, 2026, to Friday, May 15, 2026.
From those who face challenges in improving LTV of products and services but "don't know specifically what to do," to those who have been put in charge of satisfaction surveys but "don't know how to proceed," and even to executives and business leaders who feel that "satisfaction survey data is not being utilized for business promotion" despite possessing it—this seminar provides condensed know-how and insights that can be used immediately, covering topics such as "Why stakeholder satisfaction is crucial now more than ever in the AI era," "The mechanism by which stakeholder satisfaction directly leads to business performance," and "Key points for conducting satisfaction surveys that don't fail," for everyone looking to gather information on improving stakeholder satisfaction.
This seminar can be viewed immediately after accessing the dedicated Zoom webinar site.
*Only for the first viewing, you will need to enter the required information.
[Session 1] Watch it for now
[Theme]
Unraveling the Mechanism by which "Satisfaction Creates Performance" in BtoB Companies
[Session 2] Watch it for now
[Theme]
Common Pitfalls in Satisfaction Surveys.
Tips for Conducting Strategy-Driven Satisfaction Surveys
■ What is the 'Satisfaction Creates Performance' Seminar Series?
Background of the Event
With the rise of AI and increasingly complex market environments, where differentiation solely through products and services has become difficult, corporate competitiveness now largely depends not just on "what is provided," but on "how it is perceived."
Especially in BtoB companies, the experiences and emotions of each "stakeholder"—including customers, employees, and business partners—have become significant factors influencing sales and business sustainability. Improving the satisfaction of each stakeholder can be said to be the key to improving business performance.
To assist the many BtoB companies facing such situations, this seminar will reveal our unique insights derived from over 38 years of marketing support experience.
Session 1: 'Unraveling the Mechanism by which "Satisfaction Creates Performance" in BtoB Companies'
Why does improving the satisfaction of each stakeholder lead to improved business performance? We will explain the mechanism by which "satisfaction creates sales" by taking examples of customer satisfaction, employee satisfaction, and partner satisfaction.
We will also introduce the importance of conducting satisfaction surveys based on corporate strategy.
■ What you will learn in this seminar
・The mechanism by which stakeholder satisfaction directly leads to business performance
・The meaning of conducting satisfaction surveys and ideas to organize in advance
Watch Session 1 here
Session 2: "Common Pitfalls in Satisfaction Surveys. Tips for Conducting Strategy-Driven Satisfaction Surveys"
Reviewing the mechanism introduced in Session 1, where satisfaction leads to business performance, this session will cover the pitfalls that often lead to failed surveys, from survey design to utilization, and points to avoid them.
Furthermore, we will concretely explain the tips for conducting strategy-driven satisfaction surveys to lead the survey to success.
■ What you will learn in this seminar
・Perspectives to keep in mind when considering survey subjects and question design
・Points for connecting survey results to improvement actions
Watch Session 2 here
■ Speaker Information
Jun Hosomi, Manager, Marketing Research & Consulting Department, Mindshare Inc.
Over 25 years of experience in marketing research. Specializes in strategy building based on identified facts and analyzed target insights.
Consistently pursues connecting survey results directly to management strategies, on-site improvements, and organizational reforms, going beyond mere "data collection." Has supported BtoB companies across a wide range of industries including IT, manufacturing, finance, medical, and trading companies, in areas of customer satisfaction, employee satisfaction, and partner satisfaction.
■ Distribution Overview
Distribution format
Zoom Webinar
Distribution period
Friday, April 24, 2026 – Friday, May 15, 2026
Target audience
BtoB company representatives
Particularly recommended for those in customer success, sales planning, marketing, and business planning departments who have challenges with customer strategy and LTV improvement, or managers and executives involved in decision-making.
Participation fee
Free
How to watch
You can access from the viewing URLs below.
Session 1: https://x.gd/WUFHx
Session 2: https://x.gd/Uefio
(Please fill in the required information only for the first viewing)
■ About Mindshare Inc.
Marketing agency in its 38th year since establishment
Provides total support from cause analysis, strategy formulation, execution, verification, to improvement for business and marketing challenges.
Supports BtoC and BtoB private companies
From those who face challenges in improving LTV of products and services but "don't know specifically what to do," to those who have been put in charge of satisfaction surveys but "don't know how to proceed," and even to executives and business leaders who feel that "satisfaction survey data is not being utilized for business promotion" despite possessing it—this seminar provides condensed know-how and insights that can be used immediately, covering topics such as "Why stakeholder satisfaction is crucial now more than ever in the AI era," "The mechanism by which stakeholder satisfaction directly leads to business performance," and "Key points for conducting satisfaction surveys that don't fail," for everyone looking to gather information on improving stakeholder satisfaction.
This seminar can be viewed immediately after accessing the dedicated Zoom webinar site.
*Only for the first viewing, you will need to enter the required information.
[Session 1] Watch it for now
[Theme]
Unraveling the Mechanism by which "Satisfaction Creates Performance" in BtoB Companies
[Session 2] Watch it for now
[Theme]
Common Pitfalls in Satisfaction Surveys.
Tips for Conducting Strategy-Driven Satisfaction Surveys
■ What is the 'Satisfaction Creates Performance' Seminar Series?
Background of the Event
With the rise of AI and increasingly complex market environments, where differentiation solely through products and services has become difficult, corporate competitiveness now largely depends not just on "what is provided," but on "how it is perceived."
Especially in BtoB companies, the experiences and emotions of each "stakeholder"—including customers, employees, and business partners—have become significant factors influencing sales and business sustainability. Improving the satisfaction of each stakeholder can be said to be the key to improving business performance.
To assist the many BtoB companies facing such situations, this seminar will reveal our unique insights derived from over 38 years of marketing support experience.
Session 1: 'Unraveling the Mechanism by which "Satisfaction Creates Performance" in BtoB Companies'
Why does improving the satisfaction of each stakeholder lead to improved business performance? We will explain the mechanism by which "satisfaction creates sales" by taking examples of customer satisfaction, employee satisfaction, and partner satisfaction.
We will also introduce the importance of conducting satisfaction surveys based on corporate strategy.
■ What you will learn in this seminar
・The mechanism by which stakeholder satisfaction directly leads to business performance
・The meaning of conducting satisfaction surveys and ideas to organize in advance
Watch Session 1 here
Session 2: "Common Pitfalls in Satisfaction Surveys. Tips for Conducting Strategy-Driven Satisfaction Surveys"
Reviewing the mechanism introduced in Session 1, where satisfaction leads to business performance, this session will cover the pitfalls that often lead to failed surveys, from survey design to utilization, and points to avoid them.
Furthermore, we will concretely explain the tips for conducting strategy-driven satisfaction surveys to lead the survey to success.
■ What you will learn in this seminar
・Perspectives to keep in mind when considering survey subjects and question design
・Points for connecting survey results to improvement actions
Watch Session 2 here
■ Speaker Information
Jun Hosomi, Manager, Marketing Research & Consulting Department, Mindshare Inc.
Over 25 years of experience in marketing research. Specializes in strategy building based on identified facts and analyzed target insights.
Consistently pursues connecting survey results directly to management strategies, on-site improvements, and organizational reforms, going beyond mere "data collection." Has supported BtoB companies across a wide range of industries including IT, manufacturing, finance, medical, and trading companies, in areas of customer satisfaction, employee satisfaction, and partner satisfaction.
■ Distribution Overview
Distribution format
Zoom Webinar
Distribution period
Friday, April 24, 2026 – Friday, May 15, 2026
Target audience
BtoB company representatives
Particularly recommended for those in customer success, sales planning, marketing, and business planning departments who have challenges with customer strategy and LTV improvement, or managers and executives involved in decision-making.
Participation fee
Free
How to watch
You can access from the viewing URLs below.
Session 1: https://x.gd/WUFHx
Session 2: https://x.gd/Uefio
(Please fill in the required information only for the first viewing)
■ About Mindshare Inc.
Marketing agency in its 38th year since establishment
Provides total support from cause analysis, strategy formulation, execution, verification, to improvement for business and marketing challenges.
Supports BtoC and BtoB private companies