Achieved 1,043% of Goal on "Makuake"! New Product "Outdoor Spice Horinishi x Kaki no Tane Oil Pickle" to Launch May 1st!
Mimona Co., Ltd. will release "Outdoor Spice Horinishi x Kaki no Tane Oil Pickle," a new product from the popular "Horinishi" series that surpassed 12.09 million cumulative units shipped, starting May 1st. It achieved 1,043% of its crowdfunding goal on Makuake.
📋 Article Processing Timeline
- 📰 Published: April 29, 2026 at 00:00
- 🔍 Collected: April 28, 2026 at 15:31
- 🤖 AI Analyzed: April 28, 2026 at 15:40 (8 min after Collected)
Manufacturer and seller of "Outdoor Spice Horinishi," which has surpassed a cumulative shipment of 12.09 million units (as of the end of March 2026), Mimona Co., Ltd. (Headquarters: Katsuragi-cho, Ito-gun, Wakayama Prefecture; Representative Director and President: Michio Ikeda) will begin selling its new product, "Outdoor Spice Horinishi x Kaki no Tane Oil Pickle" (1,069 yen, tax included), from May 1, 2026 (Friday) at its directly managed "Outdoor Shop Orange" physical stores and official EC shop. Additionally, sales will sequentially begin at some retailers nationwide from mid-May onwards.
The highly anticipated new product in the Horinishi series, which sold 1.04 million yen in pre-sales!
Pre-sales were conducted on the crowdfunding site "Makuake" for 21 days from March 23 (Monday) to April 12 (Sunday), 2026. As a result, sales reached 1,043,900 yen, and we received many encouraging comments from customers, such as "I'm looking forward to this one too," "I'm really excited about Horinishi-san's new product after a long time!", and "Thank you for developing such a fun product! I can't wait for it to arrive!"
"Makuake" project page: https://www.makuake.com/project/horinishikakinotane/
What is "Outdoor Spice Horinishi x Kaki no Tane Oil Pickle"?
This is a new "rice topping" that combines oil-coated Kaki no Tane (persimmon seeds) with the distinctive garlic aroma and umami of "Horinishi" spice. The compact jar type makes it easy to carry, perfectly meeting the demands of outdoor enthusiasts who want to "travel light but not compromise on meals." It can elevate the flavor of not only rice but also appetizers like edamame and tofu, and main dishes such as yakisoba and meat, with just one spoon.
The Kaki no Tane Oil Pickle is produced by Abesachi Seika, a long-established rice cracker manufacturer in Niigata Prefecture. The crispy texture, which is not lost even when pickled in oil, is a testament to their reliable manufacturing technology. Despite being oil-pickled, it's not soggy. Rather, it offers a surprisingly new, crunchy texture. This new product was born to bring excitement and joy to outdoor dining experiences, something only our company, which operates outdoor shops, can propose.
Luxurious and Guilty Five-Layer Structure: Crispy Kaki no Tane mixed with Horinishi and oil.
Product Overview
- Product Name: Outdoor Spice Horinishi x Kaki no Tane Oil Pickle
- Price: 1,069 yen (tax included)
- Net weight: 78g
- Best before date: 180 days from manufacture
- Specified ingredients (8 items required for display by food labeling standards): Wheat, peanuts
- *Although not used as raw materials in this product, the factory where this product is manufactured also produces products containing shrimp, eggs, and milk components.
- Storage method: Avoid direct sunlight and high temperatures/humidity. After opening, close the lid tightly and store in the refrigerator, consuming as soon as possible regardless of the best before date.
Beyond rice! Recipes elevated with one spoon.
"Sprinkle it on," "place it on," and "mix it in" with your ingredients.
Add a crunchy texture and the flavor of Horinishi to your usual camp meals, significantly enhancing their deliciousness.
- Edamame
- Shredded cabbage salad
- Salt lemon yakisoba
- Ajillo
About Future Developments
From May 1, 2026 (Friday)
Sales will begin at our directly managed "Outdoor Shop Orange" physical stores and EC shop.
Stores: https://shop-orange.info/pages/store-info
Official EC Shop: https://shop-orange.info/collections/hori-kakinotane
May 9 (Saturday) and May 10 (Sunday), 2026
Sales will be conducted at the "Outdoor Shop Orange" booth (West Exhibition, Booth No. "470") of our company exhibiting at "FIELDSTYLE TOKYO 2026" held at Tokyo Big Sight.
HP: https://field-style.jp/
From mid to late May onwards
Sales are planned to begin sequentially at some retailers nationwide.
What is "Outdoor Spice Horinishi"?
"Outdoor Spice Horinishi" is a popular all-purpose spice renowned for "one bottle makes the taste." Akihiro Horinishi, who was then the store manager at "Outdoor Shop Orange" in Wakayama Prefecture, led the project as the development leader, uniquely blending over 20 types of spices and seasonings. As a truly "magical bottle" that pairs well with any ingredient – meat, fish, vegetables – it gained popularity in the outdoor community and has now become a household essential.
A single dash adds depth and umami to your cooking.
HP: https://horinishi.jp/
What is "Outdoor Shop Orange"?
Katsuragi-cho, Ito-gun, Wakayama Prefecture
The highly anticipated new product in the Horinishi series, which sold 1.04 million yen in pre-sales!
Pre-sales were conducted on the crowdfunding site "Makuake" for 21 days from March 23 (Monday) to April 12 (Sunday), 2026. As a result, sales reached 1,043,900 yen, and we received many encouraging comments from customers, such as "I'm looking forward to this one too," "I'm really excited about Horinishi-san's new product after a long time!", and "Thank you for developing such a fun product! I can't wait for it to arrive!"
"Makuake" project page: https://www.makuake.com/project/horinishikakinotane/
What is "Outdoor Spice Horinishi x Kaki no Tane Oil Pickle"?
This is a new "rice topping" that combines oil-coated Kaki no Tane (persimmon seeds) with the distinctive garlic aroma and umami of "Horinishi" spice. The compact jar type makes it easy to carry, perfectly meeting the demands of outdoor enthusiasts who want to "travel light but not compromise on meals." It can elevate the flavor of not only rice but also appetizers like edamame and tofu, and main dishes such as yakisoba and meat, with just one spoon.
The Kaki no Tane Oil Pickle is produced by Abesachi Seika, a long-established rice cracker manufacturer in Niigata Prefecture. The crispy texture, which is not lost even when pickled in oil, is a testament to their reliable manufacturing technology. Despite being oil-pickled, it's not soggy. Rather, it offers a surprisingly new, crunchy texture. This new product was born to bring excitement and joy to outdoor dining experiences, something only our company, which operates outdoor shops, can propose.
Luxurious and Guilty Five-Layer Structure: Crispy Kaki no Tane mixed with Horinishi and oil.
Product Overview
- Product Name: Outdoor Spice Horinishi x Kaki no Tane Oil Pickle
- Price: 1,069 yen (tax included)
- Net weight: 78g
- Best before date: 180 days from manufacture
- Specified ingredients (8 items required for display by food labeling standards): Wheat, peanuts
- *Although not used as raw materials in this product, the factory where this product is manufactured also produces products containing shrimp, eggs, and milk components.
- Storage method: Avoid direct sunlight and high temperatures/humidity. After opening, close the lid tightly and store in the refrigerator, consuming as soon as possible regardless of the best before date.
Beyond rice! Recipes elevated with one spoon.
"Sprinkle it on," "place it on," and "mix it in" with your ingredients.
Add a crunchy texture and the flavor of Horinishi to your usual camp meals, significantly enhancing their deliciousness.
- Edamame
- Shredded cabbage salad
- Salt lemon yakisoba
- Ajillo
About Future Developments
From May 1, 2026 (Friday)
Sales will begin at our directly managed "Outdoor Shop Orange" physical stores and EC shop.
Stores: https://shop-orange.info/pages/store-info
Official EC Shop: https://shop-orange.info/collections/hori-kakinotane
May 9 (Saturday) and May 10 (Sunday), 2026
Sales will be conducted at the "Outdoor Shop Orange" booth (West Exhibition, Booth No. "470") of our company exhibiting at "FIELDSTYLE TOKYO 2026" held at Tokyo Big Sight.
HP: https://field-style.jp/
From mid to late May onwards
Sales are planned to begin sequentially at some retailers nationwide.
What is "Outdoor Spice Horinishi"?
"Outdoor Spice Horinishi" is a popular all-purpose spice renowned for "one bottle makes the taste." Akihiro Horinishi, who was then the store manager at "Outdoor Shop Orange" in Wakayama Prefecture, led the project as the development leader, uniquely blending over 20 types of spices and seasonings. As a truly "magical bottle" that pairs well with any ingredient – meat, fish, vegetables – it gained popularity in the outdoor community and has now become a household essential.
A single dash adds depth and umami to your cooking.
HP: https://horinishi.jp/
What is "Outdoor Shop Orange"?
Katsuragi-cho, Ito-gun, Wakayama Prefecture