A bottle from the year you were born, 23 years later. Umayado Distillery to launch 23-year aged rum "RON SETO 23" in 2050.

Our company supports "April Dream," an initiative to make April 1st a day to express dreams.
This press release is a dream of Mima Sangyo Co., Ltd. / Umayado Distillery.

■ Maturing Time in Setouchi

Umayado Distillery produces rum using molasses, a byproduct of the traditional local Wasanbon sugar production,
in the mild climate of Setouchi.

There are no flashy shortcuts to barrel aging.
Each year, we prepare the raw spirit, fill it into barrels, watch over it, and pass it down.

Only through this accumulation can we reach the taste we seek.

What we aim to deliver in 2050 is not just a long-aged rum,
but a bottle that reflects the very time accumulated in Setouchi.

■ A bottle from the year you were born, 23 years later.

From the birth of a child until they enter society.
Until they meet and part with others, wander, and begin to walk on their own two feet.

The 23-year period is long enough for a life to gradually take shape.

We, Umayado Distillery, want to preserve this 23-year period through a single bottle of rum.

And in 2050, we aim to launch the 23-year aged rum "RON SETO 23."

■ 23 years, not 18 or 20 years

In the past, adulthood was reached at 20, and currently at 18.

Among these, we deliberately chose the period of 23 years.

This is not simply to create a long-aged spirit.

It's a slightly longer period beyond 20 years.
We believe that in this margin, human memories, the accumulation of the land, and unspoken changes reside.

■ Towards a project that watches over time together

The challenge spanning 23 years
cannot be completed by a single company alone.

Preparing, protecting, nurturing, and passing down the raw spirit.
This process requires the involvement of many people, including local residents, liquor stores and restaurants, and rum enthusiasts.

We will advance this dream not as a spirit simply waiting for completion,
but as a project that watches over and nurtures time together.

■ The Future We Aim For

Japan has a culture of spirits, such as whisky, sake, and shochu,
that have been nurtured over long periods.

Within this, we believe that rum, too,
can accumulate time within the Japanese climate,
and become a bottle spoken of across generations.

A rum born in Setouchi,
opened on someone's anniversary or milestone,
and spoken of as "the spirit prepared at that time."

We aim to realize such a future in 2050.

■ Future Developments

Umayado Distillery will continue to prepare and age raw spirits for the realization of this concept,
and will continuously disseminate progress on its efforts.

■ Company Overview

Company Name: Mima Sangyo Co., Ltd.
Location: Tokushima Prefecture
Business Activities: Manufacturing of distilled spirits, sales of dyes and chemicals, sales and construction of building materials