MILOKU Launches TikTok-Led Multi-Platform Social Media Management Service for Inbound Tourism Marketing

MILOKU Inc. (headquarters: Chiyoda-ku, Tokyo; Representative Director: Yuki Kawana), a consulting company specializing in inbound tourism customer acquisition, has launched a multi-platform social media management service centered on TikTok for companies and organizations seeking to attract inbound visitors. The service provides end-to-end support, including planning, filming, native-level English communication, and overseas advertising operations. It is designed as a fully outsourced package that brings the client company’s workload close to zero. MILOKU has also introduced a strong and unusual industry guarantee: if follower numbers do not increase by 10,000 after one year, all management fees will be refunded. Background and MILOKU’s challenge: With the rapid recovery of inbound tourism after the pandemic, many industries, including tourism, hospitality, retail, and beauty, now face the urgent challenge of attracting foreign visitors. However, many companies are struggling with labor shortages, lack of know-how, and uncertainty around results. MILOKU has been providing next-generation marketing support based on verified data, including know-how from its group-operated Ninja Experience Cafe, which has won TripAdvisor’s Travelers’ Choice award three times. By combining these insights, the company developed this service to promise reliable results in inbound tourism marketing and minimize the risk of missed opportunities for client companies. Key results from the past year: MILOKU’s inbound-focused social media management service has already produced significant outcomes for many client companies. In the most recent year, fiscal 2025, in addition to achievements from its own group business, the Ninja Experience Cafe, MILOKU generated the following results for client accounts targeting inbound visitors. Examples of managed account results over the past year include a long-established restaurant in Asakusa, where the combination of TripAdvisor operations and social media increased foreign visitor numbers tenfold year on year and pushed social media followers past 50,000. A sushi restaurant in Shinjuku reached 40,000 social media followers through inbound-focused content. A hair salon in Tokyo generated 20,000 social media followers in response to rising inbound demand. MILOKU has also built digital pathways to store visits, mainly in the Asakusa area, with results such as a 259% year-on-year increase in Google Maps views for an Asakusa cafe and a more than 320% year-on-year increase for a Japanese-style show theater. This plan fully provides measures backed by these proven results. Four keys to gaining 10,000 followers through full outsourcing: MILOKU’s fully outsourced inbound foreign visitor acquisition package consists of four pillars. Client companies can begin professional operations simply by providing materials or concept direction. First, TikTok-centered operations with support for Instagram and YouTube. To leverage the explosive reach of short-form video, the service primarily operates on TikTok while also expanding to Instagram and YouTube Shorts at the same level of quality to increase awareness from multiple angles. Second, professional planning, shooting, and editing, with more than 10 videos filmed per month. Professional creators capture aspects of Japan that resonate with foreign audiences, from traditional culture to modern cityscapes, and consistently produce more than 10 high-quality videos each month. Third, professional English inquiry handling. This goes beyond simple translation. In addition to post copy, staff with extensive customer service experience respond carefully and quickly in English to viewer DMs and comments, building strong relationships with fans and lowering barriers to store visits. Fourth, overseas target advertising operations for Western and Asian markets. Based on proprietary algorithm analysis, MILOKU runs effective advertising campaigns focused on the regions and demographics targeted by each client, including Europe, North America, and Asia, to reliably drive follower acquisition. MILOKU’s confidence behind the full refund guarantee: The service’s biggest feature is its strong guarantee: if followers do not increase by 10,000 after one year, all social media management fees paid up to that point will be refunded. This reflects MILOKU’s confidence in its accumulated inbound marketing know-how and its proven track record of creating accounts totaling 100,000 followers over the past year. The guarantee is intended to promise reliable results in inbound tourism marketing and minimize client companies’ risk of missed opportunities. About MILOKU Inc.: MILOKU Inc. is a consulting company specializing in inbound tourism customer acquisition. Based on verified data from its own group businesses, it provides next-generation marketing support, including multilingual website production, SEO/MEO measures, and social media operations, to help communicate Japan’s appeal to the world. Company profile: Company name: MILOKU Inc. Address: CYK Kanda Iwamotocho B1F, 15-1 Kanda Iwamotocho, Chiyoda-ku, Tokyo. Representative Director: Yuki Kawana. Established: January 2025. Capital: 2.5 million yen. Business activities: inbound tourism customer acquisition consulting, multilingual website production, SEO/MEO measures, and social media management. URL: https://miloku.co.jp/ Contact for inquiries: MILOKU Inc. Please contact the company via official Instagram DM or the inquiry form on its website. URL: https://miloku.co.jp/