Milbon Launches First Brand Pop-Up Event 'Aujua Yurikaeri Bijin Exhibition' at @cosme TOKYO!
Key facts
- Milbon Launches First Brand Pop-Up Event 'Aujua Yurikaeri Bijin Exhibition' at @cosme TOKYO!
- Professional haircare manufacturer Milbon is hosting the first pop-up event for its 'Aujua' brand at @cosme TOKYO, featuring exhibitions that celebrate the shared history between customers and their hairstylists.
- Source: PR Times
- Date: May 27, 2026
Direct answer
Professional haircare manufacturer Milbon is hosting the first pop-up event for its 'Aujua' brand at @cosme TOKYO, featuring exhibitions that celebrate the shared history between customers and their hairstylists.
- Citation
- Milbon Launches First Brand Pop-Up Event 'Aujua Yurikaeri Bijin Exhibition' at @cosme TOKYO! (May 27, 2026), PR Times
- Source
- PR Times
- Date
- May 27, 2026
Professional haircare manufacturer Milbon is hosting the first pop-up event for its 'Aujua' brand at @cosme TOKYO, featuring exhibitions that celebrate the shared history between customers and their hairstylists.
📋 Article Processing Timeline
- 📰 Published: May 27, 2026 at 11:00
- 🔍 Collected: May 31, 2026 at 23:07 (108h 7m after Published)
- 🤖 AI Analyzed: May 31, 2026 at 23:09 (1 min after Collected)
Conceptually based on the 'Yurikaeri Bijin' (Looking Back Beauty), which serves as the motif for Aujua's bottle designs, this exhibition invites visitors to reflect on the stories of their hair and lives shared with Aujua Sommeliers. The event showcases episodes detailing the history between Aujua Sommeliers and their clients.
At the venue, visitors can vote for episodes to receive a trial set of the latest 'Mirajelly' line. Additionally, a selection of mini sachets, usually available only in salons, will be sold exclusively at the venue.
■ Event Overview
・Dates: June 3, 2026 – June 9, 2026
・Venue: @cosme TOKYO, 1F Pop-up Space
・Hours: 11:00 AM – 9:00 PM
FAQ
When and where will the 'Augia Look Back Beauty Exhibition' be held?
It will be held from June 3, 2026 (Wednesday) to June 9, 2026 (Tuesday) at the 1F pop-up space of @cosme TOKYO in Jingumae, Shibuya, Tokyo.
What are the visitor perks for the event?
Visitors can receive a free sample set of the latest product 'Miragery' by voting on exhibit episodes, and there will be a prize draw via SNS posts.
Can products be purchased at the event venue?
Yes, limited-edition mini sachets (shampoo and conditioner for 220 yen each) will be available for purchase.
What kind of brand is Augia?
Augia is a personal care brand that was born in 2010, using protein science to provide salon-exclusive products that address hair concerns of Japanese women.
What is an Augia Sommelier?
An Augia Sommelier is a hairstylist who is well-versed in Augia product knowledge and techniques, and acts as a partner to address individual hair concerns of customers.