Hair Color Brand "ORDEVE Addicthy" Introduces 2 New Colors, "Rubellite" and "Orange Carnelian," Expressing "Translucent Warm Colors"
Milbon launches new "ORDEVE Addicthy" colors in April 2026, offering translucent warm pink and orange tones that beautifully fade into greige.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 20:00
- 🔍 Collected: April 7, 2026 at 11:30
- 🤖 AI Analyzed: April 20, 2026 at 22:24 (322h 53m after Collected)
Milbon Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director, President and CEO: Hidenori Sakashita; hereinafter "Milbon"), a manufacturer exclusive to hair salons, will release new colors from the hair color brand "ORDEVE Addicthy" that design "translucent warm colors" and increase the greige feeling as they fade. Two shades (10 colors in total), a grayish pale pink "Rubellite" and a soft, translucent orange "Orange Carnelian," will be launched on Saturday, April 11, 2026, and rolled out to hair salons nationwide.
Background of Creation
Since its brand debut in 2017, "ORDEVE Addicthy" has developed a lineup that enables free color design with clear, unclouded pigmentation.
In recent years, there has been an increasing demand for warm colors with "softness" and "translucency" as a new need. Behind this is the increase in opportunities for warm colors to be selected, driven by voices saying, "I want to try various warm color designs because they make my skin look beautiful," and salons proposing "long-lasting colors." Furthermore, the popularity of pink and orange tones that convey "softness" and "translucency" has risen, with reports of an actual increase in salon orders.
On the other hand, developing warm colors faced challenges such as expressing "soft translucency," "messy fading process," and "the impact of residue on the next coloring." Therefore, "ORDEVE Addicthy" pursued a design that can be enjoyed from the finish through the fading process to after fading. We considered it essential for improving satisfaction that a beautiful state is maintained even after fading.
Based on this background, "ORDEVE Addicthy" launched the new colors "Rubellite" and "Orange Carnelian" to realize warm colors with soft translucency by controlling fading changes and residue.
Product Overview
Product Features
Adopts a "Greige Shift Design" that achieves both "translucent warm color expression" and "greige fading."
To address the challenges occurring in warm colors: 1. dullness and muddiness in the finish, and 2. fading towards a warm color direction during the fading process, we established the "Greige Shift Design." With a unique design focusing on "gray-blue-purple," it achieves both "translucent warm color expression" and "greige fading."
Design Techniques
Background of Creation
Since its brand debut in 2017, "ORDEVE Addicthy" has developed a lineup that enables free color design with clear, unclouded pigmentation.
In recent years, there has been an increasing demand for warm colors with "softness" and "translucency" as a new need. Behind this is the increase in opportunities for warm colors to be selected, driven by voices saying, "I want to try various warm color designs because they make my skin look beautiful," and salons proposing "long-lasting colors." Furthermore, the popularity of pink and orange tones that convey "softness" and "translucency" has risen, with reports of an actual increase in salon orders.
On the other hand, developing warm colors faced challenges such as expressing "soft translucency," "messy fading process," and "the impact of residue on the next coloring." Therefore, "ORDEVE Addicthy" pursued a design that can be enjoyed from the finish through the fading process to after fading. We considered it essential for improving satisfaction that a beautiful state is maintained even after fading.
Based on this background, "ORDEVE Addicthy" launched the new colors "Rubellite" and "Orange Carnelian" to realize warm colors with soft translucency by controlling fading changes and residue.
Product Overview
Product Features
Adopts a "Greige Shift Design" that achieves both "translucent warm color expression" and "greige fading."
To address the challenges occurring in warm colors: 1. dullness and muddiness in the finish, and 2. fading towards a warm color direction during the fading process, we established the "Greige Shift Design." With a unique design focusing on "gray-blue-purple," it achieves both "translucent warm color expression" and "greige fading."
Design Techniques