Memories and dormant jewelry, transformed into a new form. MILAMORE launches "Re:KINTSUGI."
MILAMORE launches "Re:KINTSUGI," a service that transforms customers' existing jewelry into new designs, offering a new option to reconnect with their cherished pieces.
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- 📰 Published: April 2, 2026 at 21:05
- 🔍 Collected: April 2, 2026 at 13:35
- 🤖 AI Analyzed: April 17, 2026 at 06:10 (352h 35m after Collected)
MILAMORE is pleased to announce the launch of "Re:KINTSUGI," a service that transforms customers' existing jewelry into new designs.
This initiative proposes a new option to embrace the sentiments and stories embedded in jewelry and mend them into a form that suits one's current self.
■ The choice to preserve sentiments and change form
Cherished jewelry. Items inherited from loved ones.
Or, jewelry that is no longer worn.
Instead of simply letting go of these pieces, we offer the option to "transform them into a form that suits your current self."
■ For customers who...
・Wish to wear inherited jewelry in a new design.
・Want to positively commemorate life milestones, farewells, divorces, or turning points.
・Desire to reincorporate dormant gold or platinum into their daily lives.
・Want to change only the design while preserving the sentiment.
■ Service Overview
Customers can utilize the appraisal and purchase service for their existing jewelry by a partner vendor licensed for antique dealing, with whom MILAMORE collaborates. The funds obtained can then be considered for the purchase of new jewelry.
Please note that this service is provided as part of an experience aimed at fostering new encounters with jewelry. MILAMORE is not a party to the purchase agreement, and the appraisal and purchase will be conducted by the partner vendor.
■ Service Features
1. Experience design that connects sentiments to the future
We embrace the background and emotions embedded in jewelry and connect them to their next form.
2. A "bridge" to your next jewelry piece
We leverage the value of your existing pieces to guide you to new jewelry encounters.
3. Secure operational system
Appraisal and purchase are conducted by a partner vendor holding an antique dealing license, ensuring the service is provided under proper legal procedures.
■ Process
1. Appraisal by a partner vendor at the Aoyama Showroom
2. Presentation of the appraisal amount
3. Upon acceptance, a purchase agreement is concluded with the partner vendor
4. The purchase amount is transferred to the customer's designated account or paid in cash on the same day
5. Consideration for the purchase of new jewelry
* If you are not satisfied with the appraisal result, the item will be returned.
* Some materials and conditions may not be accepted.
■ Future Developments
MILAMORE has redefined jewelry not merely as an ornament, but as an entity that connects time and sentiment.
Through "Re:KINTSUGI," we will provide a new experience that connects the past, present, and future, continuing to be a brand that closely accompanies individual stories.
■ Brand Overview
Brand Name: MILAMORE
Operating Company: Spinel Inc.
Business Activities: Jewelry planning and sales
■ Contact Information
Contact Person: Miyu Kanno
Tel: 03-5738-7803
Email: infojp@milamorejewelry.com
FAQ
What kind of service is Re:KINTSUGI?
It's a service where customers can have their existing jewelry appraised and purchased by a partner vendor, and then use those funds to buy new MILAMORE jewelry.
What kind of jewelry is eligible for the service?
Eligible items include sentimental jewelry, inherited pieces, or gold and platinum jewelry that is no longer worn.
Do I enter into a purchase agreement with MILAMORE?
No, MILAMORE is not a party to the purchase agreement. The appraisal and purchase are conducted by a partner vendor with a second-hand dealer license.