Turn memories and dormant jewelry into new forms.
MILAMORE launches "Re:KINTSUGI" service, transforming customers' cherished jewelry into new designs. It offers a fresh option to repurpose valuable items, rather than simply letting them go, aligning them with one's current self.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 21:05
- 🔍 Collected: April 2, 2026 at 13:35
- 🤖 AI Analyzed: April 21, 2026 at 13:06 (455h 31m after Collected)
MILAMORE is launching "Re:KINTSUGI," a service that transforms customers' existing jewelry into new designs.
This initiative proposes a new option: accepting the sentiments and stories embedded in jewelry and mending them into a form suitable for one's current self.
## The choice to preserve sentiments and change forms
Cherished jewelry. Items inherited from loved ones.
Or jewelry that is no longer worn.
Instead of simply letting go of these, we offer the choice to "transform them into a form that suits your current self."
## For customers like these
- Those who wish to wear inherited jewelry in a new design
- Those who wish to positively preserve milestones, partings, divorces, or turning points in life
- Those who wish to reincorporate dormant gold or platinum into their daily lives
- Those who wish to change only the design while keeping the sentiments intact
## Service Overview
Customers can utilize the appraisal and purchase services provided by affiliated antique dealers partnered with MILAMORE for their existing jewelry, and then consider purchasing new jewelry using those funds.
This service is provided as part of an experience aimed at encountering new jewelry; MILAMORE is not a party to the purchase agreement, and the appraisal and purchase will be conducted by the affiliated dealer.
## Service Features
1. Experience design that connects sentiments to the future
We embrace the stories and emotions embedded in jewelry and connect them to their next form.
2. A "bridge" to the next jewelry piece
We leverage the value of existing items and guide customers to an encounter with new jewelry.
3. Reliable operational system
Affiliated dealers with antique dealer licenses will conduct appraisals and purchases, providing the service under appropriate legal procedures.
## Process
1. Appraisal by an affiliated dealer at the Aoyama showroom
2. Presentation of appraisal amount
3. Upon acceptance, a purchase agreement is concluded with the affiliated dealer
4. Purchase amount is transferred to the customer's designated bank account or paid in cash on the same day
5. Consider purchasing new jewelry
*If the appraisal result is not satisfactory, the item will be returned.
This initiative proposes a new option: accepting the sentiments and stories embedded in jewelry and mending them into a form suitable for one's current self.
## The choice to preserve sentiments and change forms
Cherished jewelry. Items inherited from loved ones.
Or jewelry that is no longer worn.
Instead of simply letting go of these, we offer the choice to "transform them into a form that suits your current self."
## For customers like these
- Those who wish to wear inherited jewelry in a new design
- Those who wish to positively preserve milestones, partings, divorces, or turning points in life
- Those who wish to reincorporate dormant gold or platinum into their daily lives
- Those who wish to change only the design while keeping the sentiments intact
## Service Overview
Customers can utilize the appraisal and purchase services provided by affiliated antique dealers partnered with MILAMORE for their existing jewelry, and then consider purchasing new jewelry using those funds.
This service is provided as part of an experience aimed at encountering new jewelry; MILAMORE is not a party to the purchase agreement, and the appraisal and purchase will be conducted by the affiliated dealer.
## Service Features
1. Experience design that connects sentiments to the future
We embrace the stories and emotions embedded in jewelry and connect them to their next form.
2. A "bridge" to the next jewelry piece
We leverage the value of existing items and guide customers to an encounter with new jewelry.
3. Reliable operational system
Affiliated dealers with antique dealer licenses will conduct appraisals and purchases, providing the service under appropriate legal procedures.
## Process
1. Appraisal by an affiliated dealer at the Aoyama showroom
2. Presentation of appraisal amount
3. Upon acceptance, a purchase agreement is concluded with the affiliated dealer
4. Purchase amount is transferred to the customer's designated bank account or paid in cash on the same day
5. Consider purchasing new jewelry
*If the appraisal result is not satisfactory, the item will be returned.