Approximately 80% of Exhibitors are Okinawan Companies. Kanto's Largest Okinawan Culture Festival 'OKINAWA FES Milafete' Gathers 104 Booths, Celebrating its 10th Anniversary and Opening This Weekend!
Key facts
- Approximately 80% of Exhibitors are Okinawan Companies. Kanto's Largest Okinawan Culture Festival 'OKINAWA FES Milafete' Gathers 104 Booths, Celebrating its 10th Anniversary and Opening This Weekend!
- Milafete Inc. will hold the Kanto region's largest Okinawan culture festival, "OKINAWA FES Milafete," at Yoyogi Park Event Plaza in Tokyo on May 16th (Sat) and 17th (Sun), 2026. Celebrating its 10th anniversary, the event will feature 104 booths, with approximately 80% from Okinawan companies, offering a sensory experience of Okinawa's music, traditional performing arts, food, products, and art. Future plans include expansion to other cities like Osaka and Hokkaido.
- Source: PR Times
- Date: May 14, 2026
Direct answer
Milafete Inc. will hold the Kanto region's largest Okinawan culture festival, "OKINAWA FES Milafete," at Yoyogi Park Event Plaza in Tokyo on May 16th (Sat) and 17th (Sun), 2026. Celebrating its 10th anniversary, the event will feature 104 booths, with approximately 80% from Okinawan companies, offering a sensory experience of Okinawa's music, traditional performing arts, food, products, and art. Future plans include expansion to other cities like Osaka and Hokkaido.
- Citation
- Approximately 80% of Exhibitors are Okinawan Companies. Kanto's Largest Okinawan Culture Festival 'OKINAWA FES Milafete' Gathers 104 Booths, Celebrating its 10th Anniversary and Opening This Weekend! (May 14, 2026), PR Times
- Source
- PR Times
- Date
- May 14, 2026
Milafete Inc. will hold the Kanto region's largest Okinawan culture festival, "OKINAWA FES Milafete," at Yoyogi Park Event Plaza in Tokyo on May 16th (Sat) and 17th (Sun), 2026. Celebrating its 10th anniversary, the event will feature 104 booths, with approximately 80% from Okinawan companies, offering a sensory experience of Okinawa's music, traditional performing arts, food, products, and art. Future plans include expansion to other cities like Osaka and Hokkaido.
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- 📰 Published: May 14, 2026 at 00:00
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Milafete Inc. (Location: Naha City, Okinawa Prefecture; Representative Director: Homare Kasai) will hold the Kanto region's largest Okinawan culture festival, "OKINAWA FES Milafete," for two days on May 16th (Saturday) and 17th (Sunday), 2026, at Yoyogi Park Event Plaza in Tokyo.
This event, themed "REAL OKINAWA," is held as a festival where visitors can experience diverse Okinawan culture, including music, traditional performing arts, food, products, and art, and it celebrates its 10th anniversary this year. Live performances by popular artists will also be held at the venue, creating a space where the charm of Okinawa can be enjoyed with all five senses.
Approximately 250,000 people are expected to visit this event over two days. This year, 104 booths, mainly from Okinawan companies, will participate. With about 80% of the exhibitors being Okinawan companies, the event embodies "authentic Okinawa."
Furthermore, in the future, there are plans to expand beyond Tokyo to various locations nationwide, such as Osaka and Hokkaido, to further disseminate the charm of Okinawa.
■ 104 Booths Gather, Including Popular Okinawan Stores and Local Brands!
This time, a total of 104 booths will participate: 60 food and drink booths, 7 kitchen car booths, and 37 product and PR booths. The composition is centered around Okinawan companies, with many beloved local stores and brands gathering, allowing visitors to experience the atmosphere and culture of Okinawa as if they were there in Tokyo.
Ryukyu Soft Serve
Features a purple cone made from the world's first rice flour and purple sweet potato. A popular product that sold 46,000 units annually makes its debut!
Fresh Plaza Union
Okinawa's familiar supermarket "Union" lands in Tokyo. A collection of items full of local love, such as logo T-shirts and limited goods!
Ishigama PIZZA Cava?
Uses "Misaki Beef," a brand of beef from Ishigaki Island. A luxurious dish featuring juicy and flavorful patties.
Motobu Town Tourism Association
A booth rich in local flavor where you can enjoy Okinawan soba, goat dishes, soft-shelled turtle, and other rare ingredients made with ingredients from Motobu Town!
*For a list of other exhibitors and details, please refer to the attached materials.
■ To Commemorate the 10th Anniversary, Visitor Participation Campaigns with Luxurious Prizes Will Also Be Held!
During the event period, two campaigns will be held for visitors.
Anyone can participate!
[1] Participate in a lottery by collecting stamps and adding LINE friends!!
Visitors who tour spots within the event venue, collect two stamps on their fan, and add the official LINE account as a friend will receive a lottery entry ticket. You can challenge the gacha lottery at the lottery booth and win luxurious prizes such as Okinawa hotel accommodation vouchers, original goods, and sea grapes.
[2] Get a luxury hotel accommodation voucher by answering a survey!
From May 16th (Sat) to May 31st (Sun) 23:59, among those who answer a survey about the event, a lottery will be held to win luxury hotel accommodation vouchers in Okinawa Prefecture and Okinawan whiskey.
*Alcohol prizes are for those aged 20 and over.
■ "OKINAWA FES Milafete" Event Overview
Title
OKINAWA FES Milafete
Date and Time
May 16th (Sat), 17th (Sun), 2026 / Both days 11:00 AM - 9:00 PM
Venue
Yoyogi Park Event Plaza, Tokyo (2-3 Jinnan, Shibuya-ku, Tokyo)
*Free admission
Organizer
OKINAWA FES Milafete Executive Committee
Sponsors
Okinawa Prefecture / Motobu Town / Naha City / Tomigusuku City / Okinawa Convention & Visitors Bureau / Nakijin Village / Ishigaki City / Shibuya City Tourism Association / Okinawa Television Broadcasting Co., Ltd. / Ryukyu Asahi Broadcasting Co., Ltd. / Ryukyu Broadcasting Corporation / Okinawa Prefectural Liquor Brewers Association / Okinawa Prefectural Federation of Industry
Official HP
https://www.okifes.jp/
SNS
Official Instagram
https://www.instagram.com/okinawafesmilafete/
Official LINE
https://lin.ee/MBWcbRyC
■ Company Profile
Company Name: Milafete Inc.
Representative Director: Homare Kasai
Location: Kosei Building 303, 1-1-58 Asato, Naha City, Okinawa Prefecture
Main Business Activities: Event production, video production, web production, general marketing, etc.
HP: https://www.milafete.co.jp/
This event, themed "REAL OKINAWA," is held as a festival where visitors can experience diverse Okinawan culture, including music, traditional performing arts, food, products, and art, and it celebrates its 10th anniversary this year. Live performances by popular artists will also be held at the venue, creating a space where the charm of Okinawa can be enjoyed with all five senses.
Approximately 250,000 people are expected to visit this event over two days. This year, 104 booths, mainly from Okinawan companies, will participate. With about 80% of the exhibitors being Okinawan companies, the event embodies "authentic Okinawa."
Furthermore, in the future, there are plans to expand beyond Tokyo to various locations nationwide, such as Osaka and Hokkaido, to further disseminate the charm of Okinawa.
■ 104 Booths Gather, Including Popular Okinawan Stores and Local Brands!
This time, a total of 104 booths will participate: 60 food and drink booths, 7 kitchen car booths, and 37 product and PR booths. The composition is centered around Okinawan companies, with many beloved local stores and brands gathering, allowing visitors to experience the atmosphere and culture of Okinawa as if they were there in Tokyo.
Ryukyu Soft Serve
Features a purple cone made from the world's first rice flour and purple sweet potato. A popular product that sold 46,000 units annually makes its debut!
Fresh Plaza Union
Okinawa's familiar supermarket "Union" lands in Tokyo. A collection of items full of local love, such as logo T-shirts and limited goods!
Ishigama PIZZA Cava?
Uses "Misaki Beef," a brand of beef from Ishigaki Island. A luxurious dish featuring juicy and flavorful patties.
Motobu Town Tourism Association
A booth rich in local flavor where you can enjoy Okinawan soba, goat dishes, soft-shelled turtle, and other rare ingredients made with ingredients from Motobu Town!
*For a list of other exhibitors and details, please refer to the attached materials.
■ To Commemorate the 10th Anniversary, Visitor Participation Campaigns with Luxurious Prizes Will Also Be Held!
During the event period, two campaigns will be held for visitors.
Anyone can participate!
[1] Participate in a lottery by collecting stamps and adding LINE friends!!
Visitors who tour spots within the event venue, collect two stamps on their fan, and add the official LINE account as a friend will receive a lottery entry ticket. You can challenge the gacha lottery at the lottery booth and win luxurious prizes such as Okinawa hotel accommodation vouchers, original goods, and sea grapes.
[2] Get a luxury hotel accommodation voucher by answering a survey!
From May 16th (Sat) to May 31st (Sun) 23:59, among those who answer a survey about the event, a lottery will be held to win luxury hotel accommodation vouchers in Okinawa Prefecture and Okinawan whiskey.
*Alcohol prizes are for those aged 20 and over.
■ "OKINAWA FES Milafete" Event Overview
Title
OKINAWA FES Milafete
Date and Time
May 16th (Sat), 17th (Sun), 2026 / Both days 11:00 AM - 9:00 PM
Venue
Yoyogi Park Event Plaza, Tokyo (2-3 Jinnan, Shibuya-ku, Tokyo)
*Free admission
Organizer
OKINAWA FES Milafete Executive Committee
Sponsors
Okinawa Prefecture / Motobu Town / Naha City / Tomigusuku City / Okinawa Convention & Visitors Bureau / Nakijin Village / Ishigaki City / Shibuya City Tourism Association / Okinawa Television Broadcasting Co., Ltd. / Ryukyu Asahi Broadcasting Co., Ltd. / Ryukyu Broadcasting Corporation / Okinawa Prefectural Liquor Brewers Association / Okinawa Prefectural Federation of Industry
Official HP
https://www.okifes.jp/
SNS
Official Instagram
https://www.instagram.com/okinawafesmilafete/
Official LINE
https://lin.ee/MBWcbRyC
■ Company Profile
Company Name: Milafete Inc.
Representative Director: Homare Kasai
Location: Kosei Building 303, 1-1-58 Asato, Naha City, Okinawa Prefecture
Main Business Activities: Event production, video production, web production, general marketing, etc.
HP: https://www.milafete.co.jp/
FAQ
What are the key facts in this article?
Milafete Inc. will hold the Kanto region's largest Okinawan culture festival, "OKINAWA FES Milafete," at Yoyogi Park Event Plaza in Tokyo on May 16th (Sat) and 17th (Sun), 2026. Celebrating its 10th anniversary, the event will feature 104 booths, with approximately 80% from Okinawan companies, offering a sensory experience of Okinawa's music, traditional performing arts, food, products, and art. Future plans include expansion to other cities like Osaka and Hokkaido.
What is the direct answer?
Milafete Inc. will hold the Kanto region's largest Okinawan culture festival, "OKINAWA FES Milafete," at Yoyogi Park Event Plaza in Tokyo on May 16th (Sat) and 17th (Sun), 2026. Celebrating its 10th anniversary, the event will feature 104 booths, with approximately 80% from Okinawan companies, offering a sensory experience of Okinawa's music, traditional performing arts, food, products, and art. Future plans include expansion to other cities like Osaka and Hokkaido.
What is the source and date?
PR Times: https://prtimes.jp/main/html/rd/p/000000010.000156840.html | May 14, 2026