"the kindest" 2026 Spring/Summer New Products: Infant and Toddler Food to Support Parenting Families Facing "New Lifestyle Food Challenges"

MiL Inc. (Headquarters: Minato-ku, Tokyo; Representative Director CEO: Yuya Sugioka), which develops the baby food brand "the kindest" in collaboration with chefs and pediatricians, will launch new products for the 2026 Spring/Summer season starting Friday, March 27th.

All of these new products are designed to be easily incorporated into the "new lifestyle food challenges" that arise during periods of significant changes in daily routines, such as returning to work or entering daycare. They aim to support the daily lives of parenting families who are torn between the desire to "ensure proper nutrition" and the reality of "not having enough time," offering options that can be seamlessly integrated into their eating habits even amidst busy schedules.

"Food Challenges" Emerging in Parenting Families' New Lifestyles

Spring is a major turning point for parenting families. Especially for families with children around one year old, daily routines in the morning and evening change significantly due to starting daycare, adaptation periods, and returning to work.

Amidst these changes, mothers and fathers often voice concerns such as:

・ Mornings are hectic, and there's no time to prepare meals.

・ Children get hungry immediately after pickup, making it difficult to manage until dinner.

・ Changes in environment lead to picky eating or inconsistent appetites.

With the increase in dual-income households, food options that can adapt to these changes are still not fully developed. MiL has been developing products to address these food-related challenges stemming from lifestyle changes, envisioning the anxieties and concerns of parenting families in their new lives.

"the kindest" New Products to Support New Lifestyle Food Challenges

For Spring/Summer 2026, we will introduce products that can be easily incorporated into various daily scenes for parenting families, such as morning preparations, moments after daycare pickup, and dinner tables.

1. "Mogumogu Jelly"

"Mogumogu Jelly" - Easy to Incorporate into Busy Mornings

― A New Option to Support Breakfast in a New Lifestyle ―

※Image is for illustration purposes only.

Once daycare life and returning to work begin, morning hours become more restricted than ever. Amidst rushing to prepare for daycare and get ready, many parents express the desire to "ensure a proper breakfast" but find it difficult to prepare as they wish due to lack of time.

With a recipe that allows children to truly feel the fruit pulp, this product offers the satisfaction of a full meal by encouraging "munching" rather than simply swallowing. Its soft texture makes it easy for small children to scoop, providing a new breakfast option that allows them to eat at their own pace.

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