[Speaker Announcement: Chiyo Yoshiori, Communication Expert Who Transformed 7,000 People!] Why HR Messages Fail to Reach Gen Z – Explained at 'New Graduate Recruitment Future Conference 2026 Summer'

MIL Corporation (Headquarters: Shinjuku-ku, Tokyo; CEO: Atsushi Mitsuoka; hereinafter 'MIL'), which supports mutual understanding between companies and students through interactive recruitment※, will host a keynote session at its online conference 'New Graduate Recruitment Future Conference 2026 Summer' on July 14 (Tue), 15 (Wed), and 16 (Thu), 2026. The session will feature a special panel discussion with Yoshiori Chiyo, CEO of Kaeka Inc., and Tomoko Hanioka, Manager of the Human Resources Department at Sumitomo Forestry Home Engineering Co., Ltd., moderated by Yosuke Enomoto, CFO and CSO of MIL.

This session will re-examine the core issue of 'applicants don’t become more interested despite clear explanations,' which has become apparent amid the growing trend of online and automated recruitment events. It will deliver key insights into communication design strategies that truly resonate with Gen Z.

Register here

※ What is Interactive Recruitment?
Interactive recruitment is a new hiring approach that enhances candidate experience by enabling them to proactively connect with companies. By creating touchpoints that allow students to deepen their understanding of a company anytime, anywhere, and based on their personal interests—24/7/365—it delivers a satisfying recruitment experience from the student’s perspective.

■ Background of Chiyo Yoshiori’s Session: Why Change the Way We Communicate at Recruitment Events Now?

The online and on-demand shift in recruitment events has dramatically increased contact points between companies and students.
However, HR professionals increasingly report concerns such as 'videos are watched but interest doesn’t increase' and 'candidates drop off midway.'

The root cause lies not in a lack of information, but in 'communication methods' and 'experience design.'
In online and video environments, students often remain passive listeners (viewers), making it difficult for them to internalize the experience—a structural limitation.

People remember not 'what they heard,' but 'what they experienced.'
In this session, we welcome Chiyo Yoshiori, who has improved the communication skills of over 7,000 individuals and pursued decision-driving communication, to uncover the keys to inclusive 'experience design' that transforms students from passive 'viewers' into active participants—illustrated with a real-world review project of Sumitomo Forestry Home Engineering’s recruitment video.

■ Keynote Session Overview

Title:
'Why Don’t HR Messages Reach Gen Z?'
Communication Strategies for Recruitment Events
Taught by the 'Communication Expert' Who Transformed 7,000 People

Date & Time:
July 14 (Tue) – 16 (Thu), 14:45 – 15:30

Agenda:
- How have recruitment events changed with digitalization and automation?
- Why don’t messages resonate with Gen Z?
- How can we improve this event to make it more impactful? (Live Review)

Recommended for:
- Those who have moved events online/on-demand but see no engagement
- Those whose videos are viewed but don’t lead to applications or increased interest
- Those who feel students remain passive and often drop off
- Those seeking communication and engagement techniques that resonate with Gen Z
- Those interested in real-time improvement reviews of other companies’ recruitment videos

Speakers:
CEO, Kaeka Inc.
Yoshiori Chiyo
Began debating at age 15, winning Japan’s National Oratorical Contest four times, including the Prime Minister’s Award and MEXT Minister’s Award. Joined DeNA after graduating from Keio University. In HR, she launched the company’s first speechwriting role, mentoring speakers and writing speeches for executives across departments. Founded Kaeka Inc. in 2019, operating the communication training service 'kaeka,' which has quantified and enhanced speaking skills for over 7,000 executives, politicians, and professionals.

Manager, Human Resources Department
Sumitomo Forestry Home Engineering Co., Ltd.
Tomoko Hanioka
Joined in 2010, responsible for new graduate and mid-career recruitment. Also involved in post-hire retention support, managing training, HR systems, career counseling, and mental health support across HR functions. As an in-house career counselor, she aims for win-win outcomes for both recruiters and applicants, finding fulfillment in helping people join and thrive.

CFO & CSO, MIL Corporation
Yosuke Enomoto
Worked at Aizawa & Co., LLP, conducting audits for domestic and international financial institutions and corporations, financial due diligence for PE fund acquisitions, and business revitalization for SMEs. Later served as Manager of the Corporate Planning Department under the CEO at LITALICO Inc., leading budgeting, performance management, management accounting systems, and support for mid-term business and strategy planning. Joined MIL Corporation in November 2020, served as Head of Corporate, and became a Director in May 2024. Certified Public Accountant and Tax Accountant.

■ Registration

Please register via the form below. After registration, you will receive an email with the viewing URL.
All registrants will also receive a one-week access to a replay, allowing you to watch at your convenience even if you miss the live session.

Register here

■ Conference Overview

Event Name:
New Graduate Recruitment Future Conference 2026 Summer
Recruitment Never Stops: 24/7. One-Day Intensive on Automated Recruitment Events

Dates & Times:
- July 14 (Tue), 2026: 13:00–17:00
- July 15 (Wed), 2026: 13:00–17:00
- July 16 (Thu), 2026: 13:00–17:00
* All days feature identical content—please join on the day that suits your schedule.

Format:
Online (Free to attend)

Organizer:
MIL Corporation (Interactive Recruitment 'Recruit MIL')

■ About MIL Corporation

A startup with the vision to 'transform digital communication.' Through 'interactive experiences,' MIL captures and analyzes viewer insights as data, transforming business processes via personalized engagement.

Since its founding in 2018, MIL has supported numerous companies, primarily listed firms, producing and distributing a cumulative 88,000 interactive videos with over 90 million total views. It ranks among Japan’s top companies in enabling 'interactive experiences.'