24 Hours After TBS news23 Appearance: 'Rapper Principal' XBS Receives Nationwide Acclaim; Cross-Industry Dialogue and Collaboration Project Launched

Mother Goose Jingumae Nursery School (Shibuya-ku, Tokyo), where XBS (Nobuhiro Fukami) of NITRO MICROPHONE UNDERGROUND is active as the 'Rapper Principal,' is pleased to announce the full-scale launch of a dialogue and collaboration project with individuals active in various fields such as childcare, nursery, education, medical care, community, culture, music, sports, AI, welfare, and management.

This project aims to create a culture where children's futures are supported by society as a whole, through dialogue, dissemination, and co-creation that transcends industry boundaries, under the theme of 'Towards a society where child-rearing is not solely borne by the childcare industry.'

On the day of the entrance ceremony

■ Huge Response within 24 Hours of TBS NEWS DIG / news23 Broadcast

On May 7, 2026,

'The Birth of a 'Rapper Principal'
XBS of NITRO MICROPHONE UNDERGROUND
Entering the world of childcare at 50
Aiming for a new form of childcare from Jingumae'

was featured on TBS NEWS DIG / news23.

https://newsdig.tbs.co.jp/articles/-/2644826

Immediately after the broadcast, numerous messages, inquiries, requests for dialogue, and collaboration consultations poured in from people in various positions across the country, including:

・Childcare professionals
・Education professionals
・Child-rearing generations
・Medical professionals
・Business owners
・Local activists
・Creators
・Artists

This has led to a huge response within just 24 hours of the broadcast.

In particular, many voices of empathy have been received, such as:

'Childcare should be considered by society as a whole.'
'The idea of connecting different industries with childcare is new.'
'The way childcare values are communicated has changed.'
'I want a society where child-rearing can be discussed more openly.'

During the interview

■ What is the JINGU Project?

The JINGU Project is a project that explores new forms of childcare environments in Japan by combining:

・Childcare
・Community
・Culture
・Companies
・AI
・Cross-industry collaboration

under the theme of 'Towards an infrastructure where childcare is supported by society as a whole.'

Currently, while many childcare facilities exist throughout Japan, the issues surrounding child-rearing are becoming more serious year by year, including:

・Declining birthrate
・Nursery teacher shortage
・Postpartum depression
・Nuclear families
・Parenting isolation
・Economic anxiety for child-rearing households

In particular, corporate-led nurseries face structural challenges such as:

・No child referrals from the administration
・Lack of connection with the community
・Lack of information dissemination
・Management anxiety

It is not uncommon for 'good childcare to go unnoticed' even if it exists.

The JINGU Project aims to build new forms of childcare support by communicating the value of childcare itself to society, rather than just as a single nursery, under the theme of 'Childcare connected to society.'

At Meiji Park

■ PR TIMES Vol. 1 to Vol. 3

The JINGU Project has progressively disseminated information through:

■ Vol. 1
Announcement of 'Rapper Principal' concept
https://prtimes.jp/main/html/rd/p/000000004.000175371.html

■ Vol. 2
Full-scale launch of JINGU Project
https://prtimes.jp/main/html/rd/p/000000006.000175371.html

■ Vol. 3
Initiation of efforts to 'communicate the value of childcare to society'

https://prtimes.jp/main/html/rd/p/000000007.000175371.html

And this time, XBS's challenge as an active 'Rapper Principal' was broadcast nationwide on TBS NEWS DIG / news23.

⸻

■ 'Don't talk about childcare only within the childcare industry.'

Based on the idea that 'child-rearing is not something only nursery teachers should bear,' this project will engage in multi-faceted communication about 'future child-rearing,' 'children's future,' and 'the ideal state of society' through dialogues with individuals who continue to take on challenges in different fields such as:

・Music
・Community
・Companies
・Medical care
・Sports
・AI
・Welfare
・Art
・Education
・Regional revitalization

In fact, in response to this recent attention, multiple large-scale cross-industry collaboration projects suitable for the JINGU Project and Mama Space concept are already underway.

Transcending the boundaries of childcare and education, we will concretely shape 'new forms of childcare supported by society as a whole' by connecting with various fields such as music, community, medical care, culture, and companies.

Details will be announced sequentially.

Please look forward to new dialogues and collaborations to be announced in the future.

The JINGU Project will further accelerate its new challenge of 'opening childcare to society.'