10th Border Festival to be Held in Kamakura!
The 10th Border Festival will take place on May 24, 2026, around Kamakura's Yuigahama Odori. This participatory event, where visitors wear stripes, aims to revitalize the local economy by encouraging shopping and dining at 85 participating stores through various activities and exclusive offers.
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- 📰 Published: May 1, 2026 at 23:57
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PRESS RELEASE INFORMATION
Title: The 10th Border Festival to be Held!
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Main Text (first 8000 characters): 85 stores collaborate in a participatory event to explore the town
— Promoting visits and purchases with a dress code, aimed at local revitalization —
On Sunday, May 24, 2026, the "10th Border Festival" will be held around Kamakura's Yuigahama Odori.
This event, which started in 2014 as a participatory event with a striped pattern as the dress code, marks its 10th anniversary this year, continuously collaborating with local stores.
Centered around Yuigahama Odori, 85 stores are participating.
Mike Grey Inc. (PONT DE CHALONS Kamakura store) also participates as a member of the Border Fest Executive Committee.
The purpose is to revitalize the local economy by encouraging visitors wearing stripes to explore the town, promoting shopping and dining.
As tourism demand continues to recover, this event is being developed as an initiative that creates motivation for visits and improves area walkability. Furthermore, Kamakura City Hall's Public Relations Media Center is also scheduled to disseminate information about this event, aiming to expand recognition as part of its efforts to promote regional charm.
■ A "participatory" town event to enjoy by wearing stripes
On the day of the event, visitors wearing striped clothing or accessories can participate in various benefits and plans.
① Special offers at 85 participating stores
By shopping and dining while wearing a striped pattern, visitors can receive various benefits such as discounts and complimentary items from each of the 85 participating stores around Yuigahama Odori. Participating stores can be identified by a small striped T-shirt hanging at their eaves.
② "Best Border" Contest (first 200 people)
A photo session by photographer Yuko Ohsha will be held at a special venue. Visitors with excellent striped coordination will be honored as "Best Border."
The Grand Prix winner will receive a 10,000 yen gift certificate usable at all participating stores, as well as a portrait. Additionally, various other prizes sponsored by participating stores will be prepared.
〈2025 PONT DE CHALONS Award Winner〉
③ Mini Concerts held
Food stalls, workshops, mini concerts, etc.
Food stalls, workshops, and mini-concerts will be held at three food stall villages and in front of participating stores.
④ Stamp Rally held
Receive special striped goods with the stamp rally
On the day of the event, with receipts from dining/shopping at participating stores + a stamp rally visiting three food stall villages,
The first 200 people will receive a special Kamakura Shirt striped handkerchief
Or PONT DE CHALONS special striped socks.
■ Limited edition products also available
PONT DE CHALONS will be selling limited colors of its popular "Silk Blend Striped Socks." Also, character "Pon-chan" Border Fest limited flake seals, created by Brand Manager Tanaka, will be released.
■ Event Overview
Event Name: 10th Border Festival
Date: Sunday, May 24, 2026 *Rain or shine
Time: Each store operates according to its business hours / Food stall villages and photo session venue are from 11:00 to 16:00
Venue: Around Yuigahama Odori, Kamakura City
Food Stall Villages: Yuigahama 2-chome Parking / Sasaya Kometen Parking / StreamTrail KAMAKURA Deck
Photo Session Venue: Yuigahama Public Hall
Live Venue: AWkitchen Garden Terrace (in case of rain: Omoshirohojin Kayak 'Bokura no Kaigi-to')
Participating stores line up from JR Kamakura Station West Exit and Onari-dori, through Yuigahama Odori, to the Hase area.
Keywords:
Title: The 10th Border Festival to be Held!
Subtitle:
Company Name:
Industry:
Main Text (first 8000 characters): 85 stores collaborate in a participatory event to explore the town
— Promoting visits and purchases with a dress code, aimed at local revitalization —
On Sunday, May 24, 2026, the "10th Border Festival" will be held around Kamakura's Yuigahama Odori.
This event, which started in 2014 as a participatory event with a striped pattern as the dress code, marks its 10th anniversary this year, continuously collaborating with local stores.
Centered around Yuigahama Odori, 85 stores are participating.
Mike Grey Inc. (PONT DE CHALONS Kamakura store) also participates as a member of the Border Fest Executive Committee.
The purpose is to revitalize the local economy by encouraging visitors wearing stripes to explore the town, promoting shopping and dining.
As tourism demand continues to recover, this event is being developed as an initiative that creates motivation for visits and improves area walkability. Furthermore, Kamakura City Hall's Public Relations Media Center is also scheduled to disseminate information about this event, aiming to expand recognition as part of its efforts to promote regional charm.
■ A "participatory" town event to enjoy by wearing stripes
On the day of the event, visitors wearing striped clothing or accessories can participate in various benefits and plans.
① Special offers at 85 participating stores
By shopping and dining while wearing a striped pattern, visitors can receive various benefits such as discounts and complimentary items from each of the 85 participating stores around Yuigahama Odori. Participating stores can be identified by a small striped T-shirt hanging at their eaves.
② "Best Border" Contest (first 200 people)
A photo session by photographer Yuko Ohsha will be held at a special venue. Visitors with excellent striped coordination will be honored as "Best Border."
The Grand Prix winner will receive a 10,000 yen gift certificate usable at all participating stores, as well as a portrait. Additionally, various other prizes sponsored by participating stores will be prepared.
〈2025 PONT DE CHALONS Award Winner〉
③ Mini Concerts held
Food stalls, workshops, mini concerts, etc.
Food stalls, workshops, and mini-concerts will be held at three food stall villages and in front of participating stores.
④ Stamp Rally held
Receive special striped goods with the stamp rally
On the day of the event, with receipts from dining/shopping at participating stores + a stamp rally visiting three food stall villages,
The first 200 people will receive a special Kamakura Shirt striped handkerchief
Or PONT DE CHALONS special striped socks.
■ Limited edition products also available
PONT DE CHALONS will be selling limited colors of its popular "Silk Blend Striped Socks." Also, character "Pon-chan" Border Fest limited flake seals, created by Brand Manager Tanaka, will be released.
■ Event Overview
Event Name: 10th Border Festival
Date: Sunday, May 24, 2026 *Rain or shine
Time: Each store operates according to its business hours / Food stall villages and photo session venue are from 11:00 to 16:00
Venue: Around Yuigahama Odori, Kamakura City
Food Stall Villages: Yuigahama 2-chome Parking / Sasaya Kometen Parking / StreamTrail KAMAKURA Deck
Photo Session Venue: Yuigahama Public Hall
Live Venue: AWkitchen Garden Terrace (in case of rain: Omoshirohojin Kayak 'Bokura no Kaigi-to')
Participating stores line up from JR Kamakura Station West Exit and Onari-dori, through Yuigahama Odori, to the Hase area.
Keywords: