Making 'Staying with Your Oshi' a Reality! New 'Nuigurumi Hokansu' Plan Launches May 8th
Hotel Mikazuki, in collaboration with Oshicoco, a company specializing in 'oshi-katsu' services, will launch 'Nuigurumi Hokansu' on May 8th. This new accommodation plan allows guests to enjoy a hotel stay with their beloved plush toys, catering to the expanding 'oshi-katsu' market, particularly among Generation Z.
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- 📰 Published: May 8, 2026 at 20:00
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Hotel Mikazuki Co., Ltd. (Headquarters: Kisarazu City, Chiba Prefecture; Representative Director and President: Nobuki Mitsuma; hereinafter, 'the Company'), in collaboration with Oshicoco Co., Ltd. (Headquarters: Shibuya Ward, Tokyo; Representative Director: Kaho Tada), which specializes in 'oshi-katsu' (fandom activities) services, will launch 'Nuigurumi Hokansu,' a new concept accommodation plan to enjoy a lodging experience with your beloved plush toys, starting May 8th.
In recent years, the 'oshi-katsu' market, especially among Generation Z, has continued to expand, and 'experiences spent with plush toys' are gaining attention as a new lifestyle.
The Company planned this package as a proposal for a new stay style that emphasizes 'empathy' and 'immersive experiences,' in addition to traditional accommodation value.
~Evolving the stay experience with the idea that 'plush toys are also guests'~
Based on the idea that 'plush toys are also important guests,' we offer an accommodation experience where both the guest and their 'beloved plush toys' are the stars. Guests can enjoy unprecedented stay value through photo spots and productions installed throughout the facility, as well as limited services.
■ Plan Overview
Plan Name: [Hotel Mikazuki x Oshicoco] Nuigurumi Hokansu
Price: Standard accommodation fee + 2,750 yen (tax included)
Contents: Includes rental of plush toy costumes, limited cocktails, use of photo spots, etc.
Booking Method: Please book via the official website.
■ Services within the Plan
・A welcome card with the names of the guest and their 'plush toy' will be provided.
・Three dedicated photo spots for plush toys will be set up within the facility (guest room / Fujimitei / Omatsuri Land).
・Plush toy costumes, such as yukata and futon, will be available for rental.
・Limited 'oshi-color' themed cocktails (including plush toy size) will be offered at Dining 'Nagi'.
・Original benefits will be awarded through an SNS posting campaign.
■ Special Page
https://www.mikazuki.co.jp/ryugujo/wp/wp-content/uploads/2026/05/e73961774e4547458b862d126cacc0c8.pdf
The Company will continue to improve and create customer satisfaction, and will strive to be a chosen resort hotel by responding to diverse customer needs and providing new experiential value.
In recent years, the 'oshi-katsu' market, especially among Generation Z, has continued to expand, and 'experiences spent with plush toys' are gaining attention as a new lifestyle.
The Company planned this package as a proposal for a new stay style that emphasizes 'empathy' and 'immersive experiences,' in addition to traditional accommodation value.
~Evolving the stay experience with the idea that 'plush toys are also guests'~
Based on the idea that 'plush toys are also important guests,' we offer an accommodation experience where both the guest and their 'beloved plush toys' are the stars. Guests can enjoy unprecedented stay value through photo spots and productions installed throughout the facility, as well as limited services.
■ Plan Overview
Plan Name: [Hotel Mikazuki x Oshicoco] Nuigurumi Hokansu
Price: Standard accommodation fee + 2,750 yen (tax included)
Contents: Includes rental of plush toy costumes, limited cocktails, use of photo spots, etc.
Booking Method: Please book via the official website.
■ Services within the Plan
・A welcome card with the names of the guest and their 'plush toy' will be provided.
・Three dedicated photo spots for plush toys will be set up within the facility (guest room / Fujimitei / Omatsuri Land).
・Plush toy costumes, such as yukata and futon, will be available for rental.
・Limited 'oshi-color' themed cocktails (including plush toy size) will be offered at Dining 'Nagi'.
・Original benefits will be awarded through an SNS posting campaign.
■ Special Page
https://www.mikazuki.co.jp/ryugujo/wp/wp-content/uploads/2026/05/e73961774e4547458b862d126cacc0c8.pdf
The Company will continue to improve and create customer satisfaction, and will strive to be a chosen resort hotel by responding to diverse customer needs and providing new experiential value.