Mikasa Seisakusho Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; Representative Director: Shigeki Ishida; hereinafter referred to as "the Company") announces that it has entered into a business partnership agreement for sales agency of its products with "Ambition22 Co., Ltd.", a company for regional revitalization and organizational development headed by Naotake Hanyu, a former Japan national football team player.

Through this partnership, starting from Chiba Prefecture, which is deeply connected with Mr. Hanyu, we aim to build a new regional revitalization model that combines "Golf" and "Soccer" by promoting the introduction of our flagship products: the high-value golf cart "ROYALCOACH" and the add-on air cooler for golf carts, "OASIS / OASIS Plus", and to expand this model nationwide.

Background of the Partnership In recent years, prolonged and severe heatwaves have become a significant issue in Japan, making the maintenance of playing environments and safety measures at golf courses a critical challenge. The increase in heatstroke risks, especially during summer, affects the number of visitors and operational rates.

Partnership Details - Sales activities and introduction proposals to golf courses - Deployment and popularization of ROYALCOACH - Promotion of OASIS / OASIS Plus adoption

Product Functions and Effects ROYALCOACH: Maintenance-free, no depreciation required, increased unit price, suitable for affluent customers. OASIS: Retrofittable, addresses extreme heat, reduces heatstroke risk, maintains operational rates.

Benefits for Golf Courses - Increased unit price - Maintenance and increase in visitor numbers - Differentiation - Building of subsidiary revenue models

Our Technology Since 2017, Mikasa Seisakusho has been involved in joint projects with the Dubai Police, developing the world's first mobile police box (<a target="_blank" rel="nofollow ugc noopener" href="https://www.mikasa-med.co.jp/feature/p176/"><u>https://www.mikasa-med.co.jp/feature/p176/</u></a>). Furthermore, in 2018, we worked on the development of HAKOBOT (<a target="_blank" rel="nofollow ugc noopener" href="https://www.mikasa-med.co.jp/feature/p143/"><u>https://www.mikasa-med.co.jp/feature/p143/</u></a>), a vehicle-type robot capable of autonomous driving to solve logistics challenges.

The "ROYALCOACH" developed this time is a luxury vehicle designed to cope with Japan's unique climate, including hot and humid summers and dry winters. Additionally, the "OASIS", an upgraded add-on cooler for existing golf carts, applies the know-how and technology cultivated through past development and operations, achieving stable performance even in hot and humid environments, as well as a compact and lightweight design. Mikasa Seisakusho Co., Ltd. will continue to expand the adoption of ROYALCOACH and OASIS to golf courses nationwide, supporting the improvement of safety and health for all golf lovers and enhancing the comfort of the playing environment. We also aim to contribute to the further development of the golf industry and the enhancement of service value.

Ambition22's Role | Creating Regional Value Using Sports as a "Means" Ambition22 has been engaged in initiatives connecting companies, regions, and human resources, leveraging its expertise gained in sports fields, including soccer. In this project as well, we aim to evolve golf courses into "hubs for connecting with the region" by utilizing sports not as an end in itself, but as a means for creating value in the region.

Future Development We believe that this initiative will create new value and roles for regions, and in the future, it will also broaden the possibilities for supporting athletes' dual careers. We aim to create career options within regions that are not solely dependent on competition, fostering a state where sports and society are more naturally connected.

Naotake Hanyu Profile Born in Chiba Prefecture. Former Japan national football team player. Embodies the value of sports connected with the community and is currently working on regional revitalization through sports. Aims to revitalize and give back to the community through sports promotion, particularly in the Kanto region centered around Chiba.

Comments Shigeki Ishida, Representative Director, Mikasa Seisakusho Co., Ltd. "From Chiba to the nation, we will deploy a regional revitalization model." Naotake Hanyu, Representative Director, Ambition22 Co., Ltd. "We want to leverage the connections cultivated through sports to create value for the region. I am happy if this initiative can be a first step towards that."

Company Overview Mikasa Seisakusho Co., Ltd.: Development and sales of golf cart-related products. Ambition22 Co., Ltd.: Regional revitalization business, organizational development business, sports business.

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  • Source: PR TIMES
  • Category: News