New 'Golf x Soccer' Model Launched from Chiba: Former Japan National Team Player Naotake Hanyu Partners with Mikasa Seisakusho
Mikasa Seisakusho has partnered with Ambition22, led by former soccer star Naotake Hanyu, to promote luxury golf carts and retrofit coolers to golf courses. The initiative targets heatstroke prevention and regional revitalization, starting in Chiba.
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- 📰 Published: April 2, 2026 at 22:00
- 🔍 Collected: April 2, 2026 at 13:34
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Mikasa Seisakusho Co., Ltd. (Headquarters: Naka-ku, Nagoya, Aichi; CEO: Shigeki Ishida; hereinafter "the Company") announces that it has entered into a business partnership agreement regarding sales representation for its products with Ambition22 Inc., a regional revitalization and organizational development company led by former Japan national soccer team player Naotake Hanyu.
Through this partnership, starting from Chiba Prefecture, which is deeply connected to Mr. Hanyu, the companies will promote the introduction of the Company's flagship products: the high-value-added golf cart "ROYALCOACH" and the retrofit cooler for golf carts "OASIS / OASIS Plus." The goal is to build a new regional revitalization model that multiplies "golf" and "soccer" and to expand it nationwide.
## Background of the Partnership
In recent years, prolonged and severe extreme heat has advanced in Japan, making the maintenance of playing environments and safety measures at golf courses a critical issue. In particular, the increased risk of heatstroke during the summer has been affecting visitor numbers and utilization rates.
## Details of the Partnership
- Sales activities and introduction proposals to golf courses
- Deployment and popularization of ROYALCOACH
- Promotion of OASIS / OASIS Plus implementation
## Product Features and Effects
- ROYALCOACH: Maintenance-free, no depreciation required, increased unit price, caters to affluent customers
- OASIS: Retrofittable, extreme heat countermeasure, heatstroke risk reduction, utilization rate maintenance
Through this partnership, starting from Chiba Prefecture, which is deeply connected to Mr. Hanyu, the companies will promote the introduction of the Company's flagship products: the high-value-added golf cart "ROYALCOACH" and the retrofit cooler for golf carts "OASIS / OASIS Plus." The goal is to build a new regional revitalization model that multiplies "golf" and "soccer" and to expand it nationwide.
## Background of the Partnership
In recent years, prolonged and severe extreme heat has advanced in Japan, making the maintenance of playing environments and safety measures at golf courses a critical issue. In particular, the increased risk of heatstroke during the summer has been affecting visitor numbers and utilization rates.
## Details of the Partnership
- Sales activities and introduction proposals to golf courses
- Deployment and popularization of ROYALCOACH
- Promotion of OASIS / OASIS Plus implementation
## Product Features and Effects
- ROYALCOACH: Maintenance-free, no depreciation required, increased unit price, caters to affluent customers
- OASIS: Retrofittable, extreme heat countermeasure, heatstroke risk reduction, utilization rate maintenance