[First Landing in Shonan Area] Popular Men's Beauty Salon "Midacy Fujisawa Store," Offering "Grooming in 1 Hour for 10,000 Yen Once a Month," Opens on April 1, 2026
KLAAR Inc. opened "Midacy Fujisawa Store," a one-stop men's beauty salon, in the Shonan area on April 1, 2026. This new store offers comprehensive grooming services (hair removal, eyebrow care, whitening, etc.) for 10,000 yen per month for one hour, addressing the rising demand for men's beauty.
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- 📰 Published: April 2, 2026 at 07:56
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KLAAR Inc. opened "Midacy Fujisawa Store," a one-stop men's beauty salon, the first of its kind in the Shonan area, in Fujisawa City, Kanagawa Prefecture on April 1, 2026.
Midacy's concept is "perfect grooming once a month, for 1 hour, at 10,000 yen." It is a new men's beauty salon that offers comprehensive male-oriented beauty services—such as hair removal, eyebrow care, whitening, and general beauty care—that would normally require visiting multiple salons, all in one location.
Following the success of its Shinjuku main store, the company is now accelerating its nationwide expansion, with plans to open 9 new stores simultaneously in spring 2026. The Fujisawa store is one of these new locations, situated in Fujisawa, the central hub of the Shonan area.
Official URL: https://midacy.jp/
## Rising Demand for Men's Beauty in Shonan Area
In recent years, men's awareness of beauty has rapidly increased, with more men incorporating services such as:
- Beard hair removal
- Eyebrow care
- Whitening
- Skin care
into their daily routines.
However, in reality, many men are unable to continue their beauty care due to reasons such as:
- Salons being dispersed
- Time-consuming bookings and travel
- Not knowing where to start
Midacy was created to solve these challenges.
Making beauty not a "special occasion" but
a regular "grooming habit."
This is the new form of men's beauty that Midacy aims for.
## First Store Opening in Shonan Area: "Midacy Fujisawa Store"
The newly opened "Midacy Fujisawa Store" is the first branch to open in the Shonan area.
Fujisawa, as the gateway to the Shonan area, is a city where many business people and younger generations gather, and the demand for men's beauty is increasing year by year.
At Midacy Fujisawa Store, as a
"base that transforms the grooming habits of men in Shonan,"
we will provide new beauty routines to the region.
## About the Fujisawa Store Owner
The owner of Midacy Fujisawa Store is Asuna Ichimura.
She is the only female owner within the Midacy franchise.
Ms. Ichimura has previously been involved in consulting businesses focused on customer service training, counseling training, and building systems for customer satisfaction improvement, primarily for medical institutions such as dental clinics. She has experience in educating and building systems to enhance the "customer experience" in clinics.
Leveraging this experience, Midacy Fujisawa Store aims to create a salon where men new to beauty salons can feel at ease, focusing not only on treatments but also on customer service and counseling.
Furthermore, with a unique perspective as a female owner...
Midacy's concept is "perfect grooming once a month, for 1 hour, at 10,000 yen." It is a new men's beauty salon that offers comprehensive male-oriented beauty services—such as hair removal, eyebrow care, whitening, and general beauty care—that would normally require visiting multiple salons, all in one location.
Following the success of its Shinjuku main store, the company is now accelerating its nationwide expansion, with plans to open 9 new stores simultaneously in spring 2026. The Fujisawa store is one of these new locations, situated in Fujisawa, the central hub of the Shonan area.
Official URL: https://midacy.jp/
## Rising Demand for Men's Beauty in Shonan Area
In recent years, men's awareness of beauty has rapidly increased, with more men incorporating services such as:
- Beard hair removal
- Eyebrow care
- Whitening
- Skin care
into their daily routines.
However, in reality, many men are unable to continue their beauty care due to reasons such as:
- Salons being dispersed
- Time-consuming bookings and travel
- Not knowing where to start
Midacy was created to solve these challenges.
Making beauty not a "special occasion" but
a regular "grooming habit."
This is the new form of men's beauty that Midacy aims for.
## First Store Opening in Shonan Area: "Midacy Fujisawa Store"
The newly opened "Midacy Fujisawa Store" is the first branch to open in the Shonan area.
Fujisawa, as the gateway to the Shonan area, is a city where many business people and younger generations gather, and the demand for men's beauty is increasing year by year.
At Midacy Fujisawa Store, as a
"base that transforms the grooming habits of men in Shonan,"
we will provide new beauty routines to the region.
## About the Fujisawa Store Owner
The owner of Midacy Fujisawa Store is Asuna Ichimura.
She is the only female owner within the Midacy franchise.
Ms. Ichimura has previously been involved in consulting businesses focused on customer service training, counseling training, and building systems for customer satisfaction improvement, primarily for medical institutions such as dental clinics. She has experience in educating and building systems to enhance the "customer experience" in clinics.
Leveraging this experience, Midacy Fujisawa Store aims to create a salon where men new to beauty salons can feel at ease, focusing not only on treatments but also on customer service and counseling.
Furthermore, with a unique perspective as a female owner...