Affiliate Company IZULCA Speaks at 'TikTok Socio-Economic Impact Report' Launch Event

IZULCA Inc. (pronounced: Izulca; headquarters: Shibuya-ku, Tokyo; President and CEO: Yoshiki Enahara), an affiliate of MicroAd Inc. (headquarters: Shibuya-ku, Tokyo; President and CEO: Kentaro Watanabe), announced that its representative, Mr. Enahara, participated in a panel discussion at the media launch event for TikTok Japan's research report, 'TikTok Socio-Economic Impact Report,' held on Tuesday, June 9, 2026. IZULCA was selected as a seller contributing to regional revitalization through the use of TikTok Shop.

The 'TikTok Socio-Economic Impact Report' is an annual report that visualizes TikTok's impact within Japan, commissioned to Macromill Group through interviews with publishers, creators, local governments, and businesses, as well as user surveys.

※ Photo provided by: TikTok Socio-Economic Impact Report ~ Economic and Social Impact in Japan ~

Market Potential Highlighted by the 'TikTok Socio-Economic Impact Report'

TikTok's contribution to Japan's nominal GDP has reached 680 billion yen, with an estimated ripple effect supporting approximately 52,000 jobs (※). TikTok has evolved beyond an entertainment app into a major infrastructure driving Japan's economic growth.

In recent years, 'discovery commerce' via video and live streaming—where users discover and purchase products directly on TikTok Shop—has rapidly expanded. At this report launch event, a panel discussion was held to share real-world insights from businesses creating value and contributing to local communities through TikTok.

※ Survey conducted by TikTok Japan

Background of IZULCA’s Panel Participation

IZULCA has been actively supporting regional businesses in expanding sales channels and managing accounts using TikTok Shop.

The company was invited to the panel as a case study in regional revitalization through TikTok Shop, due to its operation of the TikTok Shop account '47 Marche,' collaborative initiatives with local governments such as Toyooka City in Hyogo Prefecture (including joint TikTok Shop LIVE broadcasts), and strong sales performance of Toyooka-produced branded rice on TikTok Shop.

＜IZULCA Initiatives＞ Selected Highlights

・ Conducted joint TikTok Shop LIVE broadcast with Toyooka City, Hyogo Prefecture

https://www.microad.co.jp/news/detail/2763/

・ Toyooka-produced branded rice ranked No.1 in weekly sales on TikTok Shop in November

https://www.microad.co.jp/news/detail/2817/

＜TikTok Shop Account＞

＠47marche (47 Marche) ／ https://www.tiktok.com/@47marche

Panel Discussion Overview

Under the theme 'TikTok’s Contribution to Regional Development and Tourism,' a lively discussion was held with members of the Diet, local government officials, and industry leaders on sustainable regional revitalization through the integration of tourism and industry.

Statement by IZULCA President Enahara:

"Purchasing regional products is not just a transaction—it’s about building a connection with the local community. We believe TikTok Shop enables regional businesses to directly engage with consumers nationwide, contributing to regional revitalization."

Event Overview

Date: June 9, 2026 (Tuesday)

Host: TikTok Japan

Official Report Details: https://newsroom.tiktok.com/tiktok-socio-economic-impact-report-june-2026?lang=ja-JP

『About IZULCA Inc.』

https://izulca.jp/

IZULCA is a joint venture between MicroAd and Pinspace Inc., a company with extensive expertise in operating overseas versions of TikTok Shop and other e-commerce platforms. Leveraging Pinspace’s operational know-how and MicroAd’s network, IZULCA provides comprehensive support for TikTok Shop operations and live commerce.

Going forward, IZULCA will continue to promote live commerce support for regional specialties and agricultural products, further contributing to regional revitalization and local economic growth.

Overview of MicroAd Inc.

Company Name: MicroAd Inc. Representative: President and CEO Kentaro Watanabe Headquarters: 13F Shibuya Info Tower, 20-1 Sakuragaokacho, Shibuya-ku, Tokyo Business: Data platform services URL: http://www.microad.co.jp/

Overview of IZULCA Inc.

Company Name: IZULCA Inc.

Representative: President and CEO Yoshiki Enahara

Headquarters: 13F Shibuya Info Tower, 20-1 Sakuragaokacho, Shibuya-ku, Tokyo

Business: Comprehensive support for TikTok Shop operations and TikTok LIVE commerce

URL: https://izulca.jp/