[June 11 Event: For BtoC Marketing Professionals] Next-Generation Purchase Path Design to Break Through Consumer 'Hassle'
Key facts
- [June 11 Event: For BtoC Marketing Professionals] Next-Generation Purchase Path Design to Break Through Consumer 'Hassle'
- MicroAd, Inc. will hold an online conference on June 11, 2026, for BtoC marketing professionals, themed around next-generation purchase path design that breaks through consumer purchasing barriers. Based on successful cases of video marketing, live commerce, and SNS sales promotion, the conference will explain a roadmap for turning brands into favorites and building long-term customer relationships.
- Source: PR Times
- Date: June 4, 2026
Direct answer
MicroAd, Inc. will hold an online conference on June 11, 2026, for BtoC marketing professionals, themed around next-generation purchase path design that breaks through consumer purchasing barriers. Based on successful cases of video marketing, live commerce, and SNS sales promotion, the conference will explain a roadmap for turning brands into favorites and building long-term customer relationships.
- Citation
- [June 11 Event: For BtoC Marketing Professionals] Next-Generation Purchase Path Design to Break Through Consumer 'Hassle' (June 4, 2026), PR Times
- Source
- PR Times
- Date
- June 4, 2026
MicroAd, Inc. will hold an online conference on June 11, 2026, for BtoC marketing professionals, themed around next-generation purchase path design that breaks through consumer purchasing barriers. Based on successful cases of video marketing, live commerce, and SNS sales promotion, the conference will explain a roadmap for turning brands into favorites and building long-term customer relationships.
📋 Article Processing Timeline
- 📰 Published: June 4, 2026 at 00:00
- 🔍 Collected: June 3, 2026 at 15:20
- 🤖 AI Analyzed: June 6, 2026 at 23:29 (80h 8m after Collected)
MicroAd, Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director, President & CEO: Kentaro Watanabe) will hold a conference on Wednesday, June 11, 2026, for BtoC marketing professionals under the theme "Next-Generation Purchase Path Design to Break Through Consumer 'Hassle' ~ A Success Roadmap to Becoming an 'Oshi Brand' ~".
This conference will systematically explain next-generation purchase path design and measures to improve experiential value based on successful cases of video marketing, live commerce, and SNS sales promotion. Guest brands attracting attention in the industry will take the stage and share real insights based on consumer perspectives. The conference will deliver a marketing roadmap aimed not only at one-time purchase promotion but also at turning brands into fan favorites and building long-term customer relationships.
For conference details and registration, please click here.
*Please note that if the capacity is exceeded, we may have to decline your participation.
Modern consumers, facing information overload and advertising fatigue, increasingly feel purchasing barriers such as "it's a hassle" and "I don't know which to choose."
The innovation in purchase paths brought by video content, live commerce, and SNS sales promotion is removing this "hassle" and changing consumer purchasing behavior from making a decision after thorough comparison to buying because the product is trustworthy and relatable.
This conference will take an end-customer (toC) perspective, delve into consumer insights, and systematically explain measures for next-generation purchase path design and experiential value improvement based on successful cases of video marketing, live commerce, and SNS sales promotion. It will also explain a successful marketing roadmap aimed not only at one-time purchase promotion but also at increasing brand fans and building long-term customer relationships.
We will invite guest brands that have overwhelming customer support and are attracting attention in the industry, and they will share the real secrets of success from the front lines, explaining how they assembled new customer touchpoints of video, live, and SNS to achieve "oshi brand" status.
This conference is for BtoC companies aiming to be chosen by customers for the long term, delivering a system for continuous sales derived from living success stories and a practical roadmap that can be implemented in-house.
■ Date and Time: Wednesday, June 11, 2026, 10:00 AM - 5:00 PM
■ Venue: Online via Zoom
■ Participation Fee: Free
■ Organizers: MicroAd, Inc., UNIVERSE PULSE Inc.
*Please note that the titles for each session are subject to change without notice.
*In no particular order
UNIVERSE PULSE Inc. https://www.universepulse.co.jp/
Comprehensive support service for TikTok Shop utilization (MicroAd Group)
TikTok for Business
TikTok for Business, which provides advertising distribution services such as TikTok and Pangle, contributes to solving business challenges across various funnels, from brand awareness to customer acquisition.
Cellest Inc. https://cellest.co.jp/
Develops and operates the live commerce-dedicated EC mall app "WABE" and runs "Tokibana," a live commerce specialist office that produces and manages live commerce presenters.
Okara Technologies Inc. https://okarat.jp/
With the mission of "Making the health of people and the planet a given through the redesign of okara (soybean pulp)," the company develops, manufactures, and sells health foods using okara.
visumo Inc. https://visumo.asia/
Provides a marketing platform that collects, analyzes, and utilizes UGC, videos, and reviews. With patented technology and AI, it automates everything from review collection to optimal content utilization. It can be introduced with one tag and no code, realizing a next-generation solution that seamlessly achieves sales improvement, data assetization, and product development.
Key Coffee Inc. https://www.keycoffee.co.jp/company/outline
The Key Coffee Group engages in a wide range of coffee-related businesses, from overseas plantation operations to coffee manufacturing and sales.
Hottolink Inc. https://www.hottolink.co.jp/
An SNS marketing company that supports everything from generating buzz on SNS to branded search and sales improvement, starting from UGC.
REECH Inc. https://reech.co.jp/direction/ / https://reech.co.jp/
Influencer PR support / Influencer database
Comnico Inc. https://www.comnico.jp/
Has provided support for the establishment and operation of over 3,000 accounts, mainly for major companies. It develops and provides one-stop services from strategy formulation to account opening, operation, and effect verification, as well as SaaS-type tools for SNS account management and SNS campaign tools.
Fcafe Inc. https://www.fcafe.com/
Specializes in the EC field with a track record of supporting over 3,000 projects. It supports sales maximization across a wide range of platforms, from major malls like Rakuten, Amazon, and Yahoo! to proprietary EC sites. It also provides its own SaaS, such as EFO and swipe-type LP construction. It provides end-to-end support from production to improvement and data analysis, and is also working on AI-powered creative automation.
Gaiax Inc. https://gaiax-socialmedialab.jp/
Provides end-to-end support for major companies, from overall SNS utilization strategy design to media selection, actual operation, and analysis/reporting. It handles a wide range of areas including campaigns, influencers, ambassador PR, and advertising operations. In recent years, it has also been operating short drama accounts as its own IP.
PLAN-B Inc. https://www.plan-b.co.jp/
As a partner that solves marketing challenges across the digital domain, including SNS marketing and SEO, it provides marketing DX tools such as the SNS/influencer marketing platform 'Cast Me!' and the SEO tool 'SEARCH WRITE'.
Maclogi Inc. https://maclogi.co.jp/
Centered on EC consulting, the company operates a wide range of businesses, from managing proprietary sites and malls like Rakuten, Amazon, and Yahoo! to SNS marketing, brand business, and overseas offshore operations. It specializes in strategic businesses that build internet-based service structures and maximize value.
Sony Marketing Inc. https://www.sony.jp/
Handles domestic marketing and sales for Sony Group businesses, as well as incidental and related matters.
FAQ
When is this conference being held?
It will be held on Wednesday, June 11, 2026, from 10:00 AM to 5:00 PM.
How much does it cost to attend the conference?
It is free of charge.
What is the format of the conference?
It will be held online via Zoom.