MicroAd Partners with FLYING JAPAN to Strengthen Inbound Promotion for Korean Tourists
MicroAd, in partnership with FLYING JAPAN and B-Well, has launched a new inbound promotion service for Korean tourists. The service integrates an online community with a physical travel center to provide end-to-end purchasing support.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 18:00
- 🔍 Collected: May 26, 2026 at 09:31
- 🤖 AI Analyzed: May 27, 2026 at 13:55 (28h 24m after Collected)
MicroAd, Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kentaro Watanabe) has partnered with FLYING JAPAN Co., Ltd. (Headquarters: Osaka, Osaka; Representative Director: Masahiro Tsujii) to further strengthen marketing initiatives aimed at inbound Korean tourists. Together with strategic partner B-Well Co., Ltd. (Headquarters: Osaka, Osaka; Representative Director: Yuhei Okame), the three companies will jointly provide inbound promotion services for Japanese manufacturers and other businesses.
This service leverages solutions for Korean tourists visiting Japan by integrating FLYING JAPAN's "NAVER Cafe Community 'FLYING'," a 500,000-member community group operated within NAVER, with the "FLYING JAPAN Traveler Center," a physical hub visited by 10,000 people monthly. It provides end-to-end support, from awareness spreading during the "pre-trip" phase to purchase guidance through product displays and sampling during the "trip" phase, and information diffusion in the "post-trip" phase.
Under this collaboration, B-Well will handle digital support such as Korean-language creative production and the development of offline infrastructure at the Traveler Center.
Background and Purpose
In March 2026, the number of inbound visitors from South Korea reached approximately 790,000, a 15% increase year-on-year, marking a record high for March. Furthermore, Korean inbound tourism consumption from January to March 2026 reached 318.2 billion yen, a 12.7% increase year-on-year, highlighting their presence as a core consumer demographic.
While Korean consumers place high importance on word-of-mouth through "NAVER Cafe," there had been a lack of offline touchpoints to bridge this to actual retail purchases. By integrating the strengths of the three companies, they have established an end-to-end promotion system optimized for consumer behavior from online to offline.
Features of the Service
- Pre-trip (Online): Enhancing awareness through articles in "NAVER Cafe 'FLYING'" and leveraging influencers to encourage inclusion in travel plans.
- Trip (Offline): Driving purchasing behavior using the Traveler Center in Namba, Osaka, for sampling, coupon distribution, product displays, and signage advertising.
- Post-trip (Online): Creating a long-term visitor attraction cycle through accumulated word-of-mouth and reviews posted on the "NAVER Cafe 'FLYING'" community.
This service leverages solutions for Korean tourists visiting Japan by integrating FLYING JAPAN's "NAVER Cafe Community 'FLYING'," a 500,000-member community group operated within NAVER, with the "FLYING JAPAN Traveler Center," a physical hub visited by 10,000 people monthly. It provides end-to-end support, from awareness spreading during the "pre-trip" phase to purchase guidance through product displays and sampling during the "trip" phase, and information diffusion in the "post-trip" phase.
Under this collaboration, B-Well will handle digital support such as Korean-language creative production and the development of offline infrastructure at the Traveler Center.
Background and Purpose
In March 2026, the number of inbound visitors from South Korea reached approximately 790,000, a 15% increase year-on-year, marking a record high for March. Furthermore, Korean inbound tourism consumption from January to March 2026 reached 318.2 billion yen, a 12.7% increase year-on-year, highlighting their presence as a core consumer demographic.
While Korean consumers place high importance on word-of-mouth through "NAVER Cafe," there had been a lack of offline touchpoints to bridge this to actual retail purchases. By integrating the strengths of the three companies, they have established an end-to-end promotion system optimized for consumer behavior from online to offline.
Features of the Service
- Pre-trip (Online): Enhancing awareness through articles in "NAVER Cafe 'FLYING'" and leveraging influencers to encourage inclusion in travel plans.
- Trip (Offline): Driving purchasing behavior using the Traveler Center in Namba, Osaka, for sampling, coupon distribution, product displays, and signage advertising.
- Post-trip (Online): Creating a long-term visitor attraction cycle through accumulated word-of-mouth and reviews posted on the "NAVER Cafe 'FLYING'" community.
FAQ
今回の提携による主なサービス内容は？
韓国人観光客の行動動線に合わせ、旅マエの認知拡散、旅ナカでの商品展示・サンプリング、旅アトの口コミ拡散まで一気通貫で支援するプロモーションサービスです。
どのような強みを活用したソリューションですか？
FLYING JAPANが運営する50万人規模のNAVER Cafeコミュニティ『FLYING』と、月間1万人が来訪する「FLYING JAPAN 旅行者センター」を活用します。
各社の役割分担は？
マイクロアドは全体設計とデジタルマーケティング分析、FLYING JAPANはNAVER運営と旅行者センターの拠点活用、ビーウェルは韓国語クリエイティブ制作とオフライン基盤整備を担います。
この提携の目的は？
インバウンド市場において高い消費意欲を持つ韓国人観光客に対し、オンラインとオフラインを融合したプロモーション環境を構築し、効果的な集客と購買誘導を図るためです。
今後の展望は？
3社の連携を深め、主要都市への拠点拡大も視野に入れ、訪日韓国人向けのインバウンドプロモーションサービスを強化していく予定です。