MicroAd Renews Indonesian 'Japaholic' Coupon Site, Partnering with ANA Indonesia and Newly with JCB International Indonesia

MicroAd Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director, President and Executive Officer: Kentaro Watanabe) has partnered with the Indonesian local subsidiary of All Nippon Airways Co., Ltd. (Location: Minato-ku, Tokyo; Representative Director and President: Juichi Hirasawa, hereinafter ANA) and PT. JCB International Indonesia (Headquarters: Jakarta Special Capital Region, Indonesia; President Director: Yo Sato), a local subsidiary operating in Indonesia for JCB International Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director, Chairman and Executive Officer: Takayoshi Futae), which handles overseas operations for JCB Co., Ltd. (collectively hereinafter 'JCB'). Through this collaboration, MicroAd's subsidiary PT Mahakarya Adi Indonesia (Headquarters: Jakarta; Representative: Teruyuki Takaba), which operates the Japanese information media 'Japaholic Indonesia,' has renewed its coupon site. JCB will newly participate in the coupon site, which 'Japaholic Indonesia' has previously operated in collaboration with ANA. This will expand distribution and awareness channels through JCB member stores in Indonesia and further enhance coupon content. In addition to the existing content, by adding exclusive benefits usable at some JCB affiliated stores in Japan to the coupon lineup, we will further encourage consumption by Indonesian visitors to Japan. ■ About 'Japaholic' 'Japaholic' is a media for pro-Japanese women, based on the concept of 'creating Japan-holics,' providing information on Japanese shopping, gourmet food, fashion, beauty, and entertainment. It supports Japanese companies and local governments with promotion initiatives such as tie-up projects for inbound tourists. It is available in multiple languages across several countries, including Taiwan/Hong Kong editions, Southeast Asia, and English-speaking regions. Japaholic (Indonesian version): https://japaholic.id/ ■ Trends in International Visitors to Japan In March 2026, the number of international visitors to Japan reached approximately 3.61 million, marking a new record high for that month. In Indonesia, boosted by holidays after Ramadan (the fasting month) and the continued popularity of travel to Japan, the number increased by 36.6% year-on-year, also setting a new monthly record (※). ※) JNTO March 2026 Estimated Number of International Visitors to Japan ■ Background and Purpose of the Initiative With the increase in visitors from Indonesia, the demand for inbound promotion in the local market is growing. Previously, 'Japaholic Indonesia' primarily approached visitors by directly distributing coupon guides by staff at ANA boarding counters at Jakarta Soekarno-Hatta International Airport. By newly collaborating with JCB's vast network of member stores, it will be possible to provide multifaceted guidance through local restaurants and events, in addition to the traditional airport contact points. By expanding awareness through 'pre-trip' engagement in the local market and promoting visits to JCB affiliated stores in Japan after arrival, in addition to traditional stores and facilities, we will further contribute to stimulating inbound consumption. ■ Content of 'Japaholic × ANA' Coupon Site with JCB's Participation Japaholic Coupon Site / Image - [Local Indonesia] Strengthening 'pre-trip' engagement through expanded distribution channels In addition to guidance at the traditional airport (ANA boarding counters), QR codes for guidance will be placed at local JCB affiliated restaurants and Japanese food street event venues that users frequently visit. This creates opportunities for users to encounter coupons in their daily lives during the 'pre-trip' phase. - [Japan] Expanding stores where coupon content can be used In addition to the existing coupon lineup, new exclusive benefits for 'JCB card members only (※)' will be listed, usable at some JCB affiliated stores and facilities in Japan. General 'Japaholic' users can still use traditional coupons regardless of JCB membership. ※ JCB card members issued in Indonesia Users access the 'Japaholic' coupon site via QR codes on distributed materials or in-store guides/flyers. After visiting Japan, by presenting the barcode or QR code displayed on the site via smartphone at eligible stores/facilities, they can enjoy various benefits, including purchasing products at discounted prices. Through this initiative, the MicroAd Group in Indonesia...