Subsidiary UNIVERSE PULSE Launches Frozen Food Brand "Pulse Dining," Entering the Food Business ~ Leveraging Social Commerce Expertise to Expand Popular Delivery Hit Product "Thick Mapo Harusame" Nationwide ~

Microad Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kentaro Watanabe), through its wholly-owned subsidiary UNIVERSE PULSE Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Keisuke Kadoya, hereinafter referred to as "our company"), which specializes in comprehensive TikTok Shop support, has newly launched the frozen food brand "Pulse Dining." Furthermore, in partnership with Treefood Partners Inc. (Headquarters: Toshima-ku, Tokyo; Representative: Ren Takehara), which develops delivery consulting services, we have frozen and commercialized their popular menu item, "Thick Mapo Harusame." This product will be launched as the first item under "Pulse Dining" and will be available for sale on our official online store and TikTok Shop. ■ Background for the Launch of "Pulse Dining" Our company has, to date, provided marketing support to numerous companies, leveraging Microad's consumer behavior data "UNIVERSE" for analysis and our know-how in sales promotion on platforms like TikTok. With this accumulated social commerce expertise, we are now entering the frozen food brand business to develop and sell products that capture market needs. "Pulse Dining" is a D2C (※) brand focused on the impulse to eat that arises from the viewing experience on social media. Its concept is to realize a form of provision that is not constrained by place or time, responding to the immediate desire to buy: "I want to eat it right now." ■ About Sales Locations for Handled Products ・ "Pulse Dining" Official Online Store The official online store will handle the full lineup, offering basic plans such as set sales and regular subscriptions. Additionally, we will sequentially roll out special sets with free shipping exclusively, providing comprehensive services. https://pulse-dining.jp/ ・ "Pulse Dining" TikTok Shop Official Account On TikTok Shop, we will provide a purchasing experience through short videos. Users can purchase seamlessly within the app while viewing review videos from creators, responding to the user's desire to buy at the moment they think "I want to eat." Please access via the QR code listed below. ■ Business Partnership with Treefood Partners and Products for Sale Through this partnership, we will commence product development and sales by leveraging the strengths of both companies. By combining our company's trend prediction based on consumer behavior data, sales promotion know-how using short videos on platforms like TikTok, and promotional capabilities utilizing our creator network, with Treefood Partners' product development strength cultivated in the delivery market, we will develop frozen food menus that capture market needs.