"Sauna in the Sky" Savannah Hakone Aims to Strengthen Brand - MIC FIELD and LANDROOTS Enter Business Partnership
Creative production company MIC FIELD and outdoor sauna operator LANDROOTS have entered a business partnership to maximize the brand and experience value of "Savannah Hakone."
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 03:00
- 🔍 Collected: April 10, 2026 at 09:01 (6h 1m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 07:54 (238h 52m after Collected)
MIC FIELD Inc. (Representative Director: Tomoya Mikuni), which handles creative production, announces that it has entered into a business partnership with LANDROOTS Inc. (Representative Director: Toshiaki Abe), a company developing an outdoor sauna business. Through this partnership, we will realize the maximization of brand value together by utilizing each other's strengths at LANDROOTS's first base, "Savannah Hakone."
[Background of the Business Partnership: Toward Maximizing the Experience Value that Connects Nature and People]
In recent years, backed by a growing desire for physical and mental refreshment and wellness, interest in saunas and outdoor experiences has been increasing. On the other hand, rather than just providing facilities, designing and communicating "experience value" that remains in the memories of visitors is considered important.
Against this background, MIC FIELD...
[Background of the Business Partnership: Toward Maximizing the Experience Value that Connects Nature and People]
In recent years, backed by a growing desire for physical and mental refreshment and wellness, interest in saunas and outdoor experiences has been increasing. On the other hand, rather than just providing facilities, designing and communicating "experience value" that remains in the memories of visitors is considered important.
Against this background, MIC FIELD...