Dilutable Detergent Trend 2026: Bottleless Market Accelerates. Global Biotech Detergent Firm's Water-Soluble Stick 'PODORA' Reaches Peak Shipments in April with Growing Adoption.

Mikkel Chemical Co., Ltd. (Koto-ku, Tokyo; CEO: Shigeru Hashimoto) has been selling 'PODORA,' a stick-type biotech detergent manufactured by global biotech developer InnuScience, since January 2026. The product has received highly positive feedback from office and apartment management sites, aligning perfectly with recent market shifts toward deplasticization driven by surging crude oil prices.

[Key News Points] - Megatrend Synergy: A dramatic shift to concentrated, bottleless detergents in the lifestyle market, as evidenced by major household brand entries. - Alignment with Current Times: Water-soluble film design matching the deplasticization movement accelerated by high oil prices. - Procurement and Workflow Transformation: Shifting from purchasing and transporting heavy bottled detergents to a burden-free, easy dilution process where sticks are dissolved directly in spray bottles. - Addressing Field Challenges: Resolving critical labor shortages and aging workforces in the cleaning industry by eliminating detergent sorting (One for All) and measurement, reducing training costs and material damage risks.

Development and Adoption Background: The Dilutable Detergent Trend Gains Attention PODORA is an advanced biotech detergent developed by global biotechnology firm InnuScience, certified under the strict US Green Seal environmental label. However, the standard global specifications were too large for small-scale offices, apartments, and retail locations in Japan to use up efficiently. To address this, Mikkel Chemical customized the product by halving its size to match Japanese cleaning environments. They introduced it as a small pack of 12 sticks, which represents a one-year supply at a rate of one stick per month. This localization met the demand for cost reduction and eco-friendliness, pushing May 2026 shipments to over 170% compared to the launch month. The product is drawing renewed interest from environmentally conscious owners and property managers as a timely solution for professional needs.

5 Reasons Why PODORA is Chosen in Japan 1. Lead Deplasticization with Bottleless Packaging Concentrated detergent in completely water-soluble film is added directly to bottles onsite and dissolved in water. This eliminates measurement tasks and minimizes plastic packaging. Furthermore, because the compact sticks contain only active ingredients without water weight, transportation CO2 emissions are significantly reduced, supporting corporate SDG efforts. 2. Zero Transport and Procurement Burden No scissors or measurements are needed. Workers simply drop the water-soluble concentrated stick into a spray bottle and add water. The film dissolves to create the optimal dilution. This workflow allows anyone to perform the task easily, regardless of age or nationality. 3. Reducing Training Costs: Multi-surface Cleaner This multi-surface cleaner is safe for any water-resistant material, including desks, floors, walls, handrails, and toilets. This saves time spent teaching product selection and prevents damage from improper use. No rinsing is required, shortening overall work time. 4. Perfectly Fitted 12-pack: One Stick a Month, One Bag a Year Resized for the Japanese market, this package solves the dilemma of commercial volumes being too large and household products lacking performance. Managers can store a year's supply compactly, eliminating frequent inventory checks. 5. Globally Recognized Multi-Bacillus Formula Utilizing InnuScience's advanced biotechnology, the formula optimally blends multiple strains of Bacillus bacteria that continuously break down organic soils. The bacteria remain active even at high dilution rates, degrading odor sources like restroom smells for 24 hours. It also carries the US Green Seal certification.