Nico Nico Rent-A-Car Sees 2.4x Increase in Monthly Off-Hours Returns to 1,162 Cases with App Support, Capturing Nighttime Demand Without Additional Staff

Nico Nico Rent-A-Car (operated by Rentas Co., Ltd., store development by MIC Co., Ltd.) began supporting its official app "NicoPass" for its "Off-Hours Return Service" on May 18th. As a result of this update, monthly usage cases have increased 2.4 times to 1,162 cases. Franchise stores struggling with staff shortages are supporting this initiative as a measure to capture latent demand without extending business hours.

Background

The car rental market is seeing increased demand for flexibility in return times due to diversifying customer behavior. Particularly, there is high demand for returns between 8 PM and 11 PM, and for franchise stores, missing out on this segment represented a significant loss of opportunity.

Details of the Initiative

In light of this situation, Nico Nico Rent-A-Car launched the "Off-Hours Return Service" in October 2025, allowing flexible returns even after closing hours, during the late night or early morning. Then, starting May 13th of this year, support was added to "NicoPass," an app with 2.9 million downloads that accounts for 60% of all reservations, further enhancing convenience.

Results

Within one month of the service's launch, monthly usage cases for this service increased 2.4 times from the previous 482 cases to 1,162 cases. This initiative, which allows the acquisition of latent nighttime and early morning demand without increasing staff, has been highly praised by franchise stores struggling with staff shortages as a "revenue-increasing measure without changing business hours."

Nico Nico Rent-A-Car FC Headquarters will continue to promote initiatives from all angles to improve customer convenience, increase franchise store revenue, and reduce staff workload, starting with the "Off-Hours Return Service."

Participate in our FC business briefing session now and receive two great benefits! We look forward to your participation!

- For those considering multi-business expansion in the automotive-related industry

- For those looking for an FC business that can achieve investment recovery in a short period and immediate profitability

- For those looking for a community-based business that is needed by local residents

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[Overview of Nico Nico Rent-A-Car]

Nico Nico Rent-A-Car, which advocates "Rent-A-Car for Life," is a rental car service with 1,450 stores nationwide. It is chosen by many people as an easy and reliable rental car service. Nico Nico Rent-A-Car targets not only tourism and business but also daily use within the living area, responding to consumer needs for "car ownership to car usage." It offers a diverse lineup of vehicles, including popular hybrid cars and commercial vans, to meet various needs. Furthermore, with 2.8 million members, Nico Nico Rent-A-Car can secure a certain number of members in any business area. The reservation system "NicoPass," which simultaneously achieves customer retention and simplification of store operations, is used by members, making it easier to attract customers compared to other rental car services.

[Reasons Why Nico Nico Rent-A-Car is Chosen]

Simplified lending operations. A highly productive business that can be operated by part-time staff!

The time required for car rental operations is 30 minutes per rental. If the staff hourly wage is 1,200 yen, the labor cost is equivalent to 600 yen. Since Nico Nico Rent-A-Car's rental price is approximately 9,000 yen, the cost efficiency against labor costs is 15 times. When using the app, the time is further reduced, resulting in 25 times.

90% of customer acquisition is automated! Stable income without know-how!

Nico Nico Rent-A-Car is reliable even without customer acquisition know-how, as about 90% of customers are acquired automatically. Additionally, with the unique operational management system "NICOLAS," reservations, regular vehicle checks, document creation, and store operations are made easy! Furthermore, the number of members has exceeded 2.8 million. The app supports everything from customer retention to reservations.

A growing business in a growing market!

- Rental frequency increased by 110% year-on-year

- Number of active members increased by 118% year-on-year

- Sales increased by 125% year-on-year

- Number of registered rental cars increased by 110% year-on-year, a continuously growing business model.

We provide extensive support to franchisees, including customer acquisition and referrals, system development, management systems, brand marketing, call centers, and accident/trouble response. No prior knowledge or experience in car rentals is required. Why not start a car rental business with Nico Nico Rent-A-Car, which offers such thorough support?

Click here for Nico Nico Rent-A-Car FC!

[About the Operating Company]

MIC Co., Ltd. is a marketing consulting company established in 1986. Specializing in automotive-related services, it has successfully planned large-scale service station customer acquisition events, developed the vehicle recognition system "NXEYES," and launched new car care business formats. In particular, it has established its position in the car rental industry through the nationwide expansion of "Nico Nico Rent-A-Car." It also handles programs to strengthen vehicle inspection products and innovations in human resource development, continuing to grow through flexible business development that meets the diverse needs of its clients.

[About Rentas Co., Ltd.]

Headquarters: 8F Arbus Shin-Yokohama, 2-6-1 Shin-Yokohama, Kohoku-ku, Yokohama-shi, Kanagawa 222-0033

Representative: Takahiro Kimura, President and Representative Director

Established: December 2008

Capital: 20,000,000 yen

Phone Number: 045-522-5678 (Main)

URL: http://www.rentas.co.jp

Business Activities: Operation of the "Nico Nico Rent-A-Car" FC headquarters, etc.