First Store in Tokai Area, Covering 3 Major Commercial Zones: Xiaomi Store Aeon Mall Nagoya Noritake Garden to Grand Open on July 18

Xiaomi Technology Japan Co., Ltd. (hereinafter "Xiaomi Japan", Headquarters: Minato-ku, Tokyo) will open its 10th store in Japan, "Xiaomi Store Aeon Mall Nagoya Noritake Garden", on July 18, 2026.

*Store image (some products not available are shown)

Xiaomi Store, with approximately 16,600 stores worldwide, is a permanent retail store where customers can see, touch, and purchase Xiaomi products that have been primarily sold online.

Since opening its first store in Japan, Xiaomi Store Aeon Mall Urawa Misono, on March 22, 2025, Xiaomi has opened five stores in the Tokyo metropolitan area. Furthermore, in March 2026, it expanded into the Kansai region, where it currently operates four stores. With this first store in the Tokai region, a store network covering the three major commercial zones of Tokyo, Kansai, and Tokai will be realized.

The Xiaomi Store Aeon Mall Nagoya Noritake Garden is conveniently located within walking distance of Nagoya Station. As a place where many mall visitors can experience the world of the Xiaomi brand and the appeal of its products, over 300 products including smartphones, tablets, and smart home appliances will be exhibited and sold.

On the grand opening day, July 18 (Sat), a ribbon-cutting ceremony will be held at the opening, and a free lottery to win prizes such as Xiaomi products is planned. Additionally, mobile phone researcher and journalist Mr. Yasuhiro Yamane will be invited as a special guest one-day store manager, offering consultations on product selection and usage, including smartphones.

*The lottery will end when prizes run out.

<Profile of Yasuhiro Yamane>

A mobile phone researcher based in Hong Kong. He is well-versed in smartphone trends worldwide and has continuously covered Xiaomi's activities since the launch of its first smartphone.

Xiaomi Store Opening Information

Xiaomi Store Aeon Mall Nagoya Noritake Garden

Opening: July 18, 2026 (Sat)

Address: 1-17, Noritake Shinmachi 3-chome, Nishi-ku, Nagoya City, Aichi Prefecture

1st Floor, Aeon Mall Nagoya Noritake Garden

(Reference) List of Xiaomi Stores

2025

March: Xiaomi Store Aeon Mall Urawa Misono (Saitama Prefecture)

April: Xiaomi Store Aeon Mall Kawaguchi (Saitama Prefecture)

November: Xiaomi Store Aeon Lake Town kaze (Saitama Prefecture)

December: Xiaomi Store Aeon Mall Makuhari Shintoshin (Chiba Prefecture)

December: Xiaomi Store Kameido Clock (Tokyo)

2026

March: Xiaomi Store Aeon Mall Tsurumi Ryokuchi (Osaka Prefecture)

March: Xiaomi Store Aeon Mall Itami (Hyogo Prefecture)

March: Xiaomi Store Aeon Mall Sakai Teppocho (Osaka Prefecture)

April: Xiaomi Store Lalaport Koshien (Hyogo Prefecture)

July: Xiaomi Store Aeon Mall Nagoya Noritake Garden (Aichi Prefecture)

*The above are opening months

About Xiaomi Japan

Xiaomi Technology Japan Co., Ltd. (hereinafter referred to as Xiaomi Japan), as the local subsidiary of Xiaomi in Japan, has sold a wide range of cutting-edge global smartphones and IoT products since its entry into the Japanese market in December 2019.

In terms of smartphones, Xiaomi Japan has expanded into the carrier market since 2020, in addition to the SIM-free market, promoting localization alongside its global product strength. With a wide lineup ranging from flagship models to entry-level models, it meets consumer needs.

In terms of IoT products, it offers a wide variety of smart home products in various categories, including wearable products such as smart bands, smartwatches, and true wireless earphones, AV products such as Xiaomi TV, and robot vacuum cleaners.

About Xiaomi

Xiaomi Corporation (hereinafter referred to as Xiaomi) was established in April 2010 and listed on the main board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a company that manufactures home appliances and smart devices centered around smartphones and smart hardware connected by an IoT platform.

With the vision of "becoming friends with users and being the coolest company from the heart," Xiaomi pursues innovation, high-quality user experience, and efficient operations. The company continues to manufacture excellent products at reasonable prices so that everyone in the world can enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone-related companies. In December 2025, the monthly active users (MAU) of its proprietary firmware reached approximately 754.1 million worldwide. The company has also established a world-leading consumer IoT (AI+IoT) platform, with over 1.0792 billion smart devices (excluding smartphones, laptops, and tablets) connected to its platform as of December 31, 2025. In October 2023, Xiaomi upgraded its strategy with the concept of "Human × Car × Home," aiming for a smarter ecosystem that seamlessly integrates personal devices, smart home products, and electric vehicles. Xiaomi always values its users and provides a more comprehensive and seamless product experience.

Currently, Xiaomi products are sold in over 100 countries and regions worldwide. In July 2025, Xiaomi was ranked in the "Fortune Global 500" for the seventh consecutive year.