Beat the Heat and Inflation: Smart Solutions with Xiaomi's Popular Products Announced for "Xiaomi Hyper Prime Day"

Xiaomi Technology Japan K.K. (hereinafter "Xiaomi Japan", Headquarters: Minato-ku, Tokyo) will hold "Xiaomi Hyper Prime Day" from July 7, 2026 (Tuesday) 0:00 to July 13, 2026 (Monday) 23:59, featuring a range of products including the latest smartphones, wearable devices, smart home appliances, and summer seasonal appliances.

In recent times, price revisions have been spreading across many product categories due to factors such as rising raw material and logistics costs, and currency fluctuations. Xiaomi Japan, guided by its founding philosophy of "delivering excellent products at appropriate prices," has made continuous corporate efforts to maintain prices as much as possible and offer high-quality smart devices at more accessible prices.

During this "Xiaomi Hyper Prime Day," you can purchase popular Xiaomi products that make daily life more convenient and comfortable at up to 46% OFF. In an ongoing uncertain price environment, this is an excellent opportunity for customers considering replacing their smartphones or home appliances to acquire necessary products at great value.

Smartly Update Your Summer Days with Xiaomi Products

The "Xiaomi 17T Pro" and "Xiaomi 17T," equipped with a triple camera system co-developed with Leica, are high-end smartphones that can beautifully capture scenes often given up on due to distance or darkness, such as fireworks, events, and sports viewing. They also support Osaifu-Keitai* and are water and dust resistant, making them practical for everyday use. Additionally, the "Xiaomi Smart Band 10 Pro," which covers everything from sleep and health management to advanced sports functions, and the "REDMI Buds 8," offering high sound quality and effective noise cancellation at an affordable price, are available at attractive prices for those considering their first Xiaomi product purchase.

*Only supported on Xiaomi 17T Pro.

For those who want to be 100% immersed in their favorite artist's fan activities, during events, while commuting, or at home, there's the "Xiaomi 17 Ultra." Its telephoto camera with a 200-megapixel large image sensor and 75-100mm variable optical zoom allows for high-quality shooting regardless of distance. Furthermore, with the "REDMI Headphones Neo" for focused listening in noisy environments and the ultra-slim yet powerful "Xiaomi UltraThin Magnetic Power Bank 5000 15W" in your bag, you can enjoy uninterrupted viewing of your artist's performances. And not just when you're out, but at home, you can enjoy live performances and sports viewing with immersive realism thanks to the stunning visuals of the "Xiaomi TV S Pro Mini LED 55 2026."

With the slim design of the "Miija Smart Fan Pro Slim," which is 8.7cm thick and easy to store, and the "Xiaomi Desktop Smart Circulator" that supports Type-C mobile power, you can spend your summer at home comfortably. Furthermore, products that support household chores, such as the "Xiaomi Robot Vacuum H40" that simultaneously vacuums and mops, are also available. Xiaomi products support a comfortable lifestyle, from summer outings to time spent at home.

Xiaomi is offering up to 46% OFF at "Xiaomi Hyper Prime Day" to deliver smarter life solutions to all users. Additionally, starting June 30 (Tuesday), some products will be available at special prices on Amazon in advance. Please check below for details.

Amazon.co.jp: https://www.amazon.co.jp/stores/page/81EADB3E-3E64-4EEB-A1B3-1CD9EC6BA98A/deals

Furthermore, Mi.com has prepared special campaigns offering multiple benefits such as "Login Bonus," "Lottery Event," "Double Points for New Member Registration," and "Additional Purchase Discount." Please check the special site, scheduled to be released on July 4 (Saturday), for details.

Xiaomi Official Website (mi.com): https://www.mi.com/jp/event/xiaomi-prime-price/

Eligible Channels*: Xiaomi Official Website (mi.com) / Xiaomi Official Rakuten Ichiba Store / Amazon.co.jp / Yahoo! Shopping Xiaomi Official Store

*Please check each site for sale period details.

*Prices are subject to change. Please check the actual prices on each site for the latest pricing.

Main Eligible Products (Excluding some items)

Smartphones

Tablets

Wearables

TVs & Home Theater

Mobile Batteries

Smart Appliances

Personal Care

*Prices include tax.

About Xiaomi Japan

Xiaomi Technology Japan K.K. (hereinafter referred to as Xiaomi Japan), as Xiaomi's local subsidiary in Japan, has been selling a wide range of cutting-edge smartphones and IoT products deployed globally since its entry into the Japanese market in December 2019.

In the smartphone segment, Xiaomi Japan has expanded not only in the SIM-free market but also into the carrier market since 2020. Leveraging its global product strength and promoting localization, it caters to consumer needs with a wide lineup from flagship to entry-level models.

In the IoT product segment, it has launched numerous smart home products across a wide range of categories, including wearable devices such as smart bands and smartwatches, completely wireless earphones, AV products like Xiaomi TV, and robot vacuum cleaners.

About Xiaomi

Xiaomi Corporation (hereinafter referred to as Xiaomi) was founded in April 2010 and listed on the main board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a company that manufactures consumer electronics and smart devices, with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of "becoming friends with users and being the coolest company from the heart," Xiaomi pursues innovation, high-quality user experience, and efficient operations. The company continues to manufacture excellent products at appropriate prices so that everyone in the world can enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone-related companies. In December 2025, the monthly active users (MAU) of its proprietary firmware reached approximately 754.1 million worldwide. The company has also established a world-leading consumer IoT (AI+IoT) platform, with over 1.0792 billion smart devices (excluding smartphones, laptops, and tablets) connected to its platform as of December 31, 2025. In October 2023, Xiaomi upgraded its strategy with the concept of "Human×Car×Home," aiming for a smarter ecosystem that seamlessly integrates personal devices, smart home products, and electric vehicles. Xiaomi always values its users and provides a more comprehensive and seamless product experience.

Currently, Xiaomi products are sold in over 100 countries and regions worldwide. In July 2025, Xiaomi was ranked on the "Fortune Global 500" for the seventh consecutive year.